NYX Decade +1 Year Anniversary

Hollywood Roosevelt Hotel
Hollywood, California
May 18, 2010


Nyx Cosmetics celebrated their Decade +1 Anniversary on May 18th with a star-studded party at the legendary Roosevelt Hotel in Hollywood. Over 250 guests, including celebrities, models, makeup artists and fashion/beauty media and insiders came out to ring in the next decade of Nyx.

Guests enjoyed tunes by DJ Harley Viera-Newton around the stylized Roosevelt Pool, while sipping grapefruit Nyx-tini’s. Stars chatted with Nyx Cosmetics founder and Creative Director, Toni K. and everyone made sure to stop by the Nyx Beauty Bar, where guests (including Carmen Electra, Stacy Kiebler and Katharine McPhee, among others) mixed & matched candy-colored shades of Nyx glosses and shadows to create their own customized product bag. Nyx also treated guests to a voyeuristic peak at the photo shoot of their next marketing campaign, shot by model and photographer Jason Olive. Nyx beauty models also helped liven the party by sampling guests with products. And at the end of the night, guests left exclaiming how much fun they had and went home with a big and beautiful gift bag.