Who we are, how we came to be & how we are here for you!
Toni K, Founder & Chairwoman
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades. Known for rich pigments and high payoff in products is what places NYX in its own class and distinguishes the line as a leader in the massive color cosmetics industry. NYX is available in 70+ countries at thousands of retailers including stores like Ulta, Target, and Urban Outfitters in the US, freestanding shops, and over 10,000 beauty supply stores around the world, as well as on www.nyxcosmetics.com.
NYX originated and is headquartered in the heart of sunny Los Angeles. The cosmetics line was founded in 1999 by a young entrepreneur named Toni K. Toni has been involved in color cosmetics since she was a teenager and has always desired to create and share a line of cosmetics that provided quality products at approachable prices.
Here’s the catch: NYX offers the best quality of cosmetics at attractive prices. Yes, that’s right, you can splurge without guilt. This has made NYX the fastest growing cosmetic company in the United States. The ultramodern and stylish packaging fused with the huge selection of highly pigmented colors continues to catch the eyes of many hip and sophisticated makeup gurus and has become a fave in their kits.
NYX Cosmetics is now known to top makeup artists, celebrities and style insiders around the world as a professional line featuring one of the widest arrays of shades available.
"Every woman is different and I try to offer products and choices that help them be beautiful, self-possessed and confident to match their individual, unique styles."
Founder & Chairwoman
Meet NYX’s mascot, Sir Bruce Barkalot!
He’s a sweet & adorable Bijon Frise who demands a lot of attention. But we here at NYX can handle that & he’s always coddled when he’s not running around. Don’t forget to check out his calendar!
Follow Sir Bruce Barkalot on Twitter!