Position Summary

NYX Cosmetics is currently looking to hire a Marketing Director to support our Marketing team. The Marketing Director is responsible for establishing and maintaining the positive brand image of our Company through marketing initiatives, public relations and social media programs and other outward facing events. Reporting to the Vice President of Marketing, the Marketing Director will work with internal teams and external agencies to execute cohesive and effective marketing strategies and plans to align with business objectives and growth opportunities. The primary goal of the Marketing Director is to develop and implement marketing, public relations and social media initiatives that significantly widen the reach of our brand bringing more awareness and visibility to NYX Cosmetics worldwide.

Essential Responsibilities

Manage Marketing and PR initiatives and provide strategic insight that will drive business results by working directly with external agencies, internal departments and Sales.
Oversee Social Media and Public Relations for NYX Cosmetics.  Develop and implement brand-building ideas, themes and initiatives in support of integrated marketing and communications campaigns. 
Proactively identify opportunities to create and execute comprehensive Marketing programs including trade and consumer events, marketing tie-ins and promotions, strategic partnerships, fashion shows, and other industry events.
Develop, edit and manage all internal and external communications materials including press releases that maintain consistency with NYX messaging and editorial guidelines.
Work with Ecommerce/Digital teams to develop and recommend compelling online marketing tools and promotions that will differentiate NYX from competitors. 
Manage existing social media contacts including beauty editors, vloggers and bloggers, and develop new relationships with up and coming beauty influencers including magazine beauty editors and other key social media influencers.  
Manage the event planning team to ensure cohesive brand positioning for all events including beauty trade shows and events, retailer events, fashion shows, marketing tie-ins and promotions.
Drive social media content strategy and facilitate content development and execution across social media outlets, such as Instagram, Twitter, Facebook and Pinterest. 
Directly manage external agency partners to provide strategic direction to agency partners by season, to provide documents, data and materials as needed to ensure they are well informed on NYX  existing and new products, events, programs and distribution and to ensure consistent, effective messaging, with a focus on maximizing brand awareness & ROI.
Work with the sales, customer account marketing, product development and creative teams with planning, production and creative direction for global new product/store launches and other marketing initiatives to ensure accurate execution of material development and promotional materials.
Provide overall support for all social media outlets by identifying key beauty trends to develop exciting and appealing content.
In conjunction with various departments and upper management, strengthen the quality and frequency of keeping employees abreast of Company goals, results and activities.  
Support international markets by providing ideas and strategies for Marketing and Public Relations events in individual markets as requested, keep PR agencies and distributors updated on US events, and provide materials as needed to support international initiatives.

Position Requirements

8-10 years strong Marketing experience including relevant experience in the beauty and fashion realm. 
Bachelor's Degree from an accredited college or university, preferably in marketing, business or communications.
Significant experience in social media, communications, marketing strategy, and events. 
Expert in developing marketing, public relations and social media plans, strategies, tactics and execution.
Expert ability writing, editing, developing content and providing guidance for creating Marketing materials.
Outstanding communication and public speaking skills.
Comfortable working with ambiguity and proven ability to support new industry and new/emerging ideas. 
Experience working successfully with domestic and global public relations partners.
Passionate about beauty and fashion, creative and willing to take a risk to execute unique Marketing initiatives to positively expose our brand and create greater visibility to set us apart from our competitors.
Strong planning and project management skills with the ability to work well under pressure and able to manage multiple projects and priorities while continuously meeting tight deadlines.
Demonstrated track record of using communications and social media initiatives to help drive business results.
Highly creative and inventive in effective Marketing, PR and Social Media strategy, planning and execution.
Strong interpersonal skills, ability to develop relationships and communicate with all levels of management.
Creative, positive, and high-energy individual with an ability to execute.
Sense of urgency, persistence, creative and a take-charge positive attitude. 
Able to thrive in a rapidly changing, fast-paced environment.

Our Core Competencies

Create value and quality - Focus on the actions that will deliver the greatest return on quality, customer satisfaction and loyalty. 
Partnerships - Build strong and enduring partnerships. Take appropriate risks and invent new ways of solving problems. 
Empowerment - Get the best out of everyone in a fast paced environment. Develop the next generation of talent for the business.

About The Company 

NYX, Los Angeles Inc. is the fastest growing cosmetics company in the world. Headquartered in Los Angeles CA, NYX maintains one of the broadest product offerings in the industry with more than 2,000 color choices across more than 100 cosmetic categories.  Rich pigments and high payoff in products is what places NYX in a class of its own and distinguishes the line as a leader in the color cosmetics industry. With origins in the US, NYX is a global brand available at thousands of retailers and department stores, freestanding shops, and beauty supply stores around the world, as well as on www.nyxcosmetics.com 

We believe that being a desired employer means offering more than tangible benefits. Our management values work/life balance, flexibility, efficiency, and responsive and friendly customer service. We are just as committed to our employees as we are to our customers. We listen to employees’ ideas and interests and we constantly strive to build a culture that fosters creativity, productivity and efficiency. We offer a fun and open environment throughout our offices to welcome idea sharing, communication, collaboration and team work. We offer a very rich and competitive benefits package including medical, dental, vision, 401K, voluntary life, long term disability and much more.  


We are an Equal Opportunity Employer