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6 Eyebrow Trends We’re Loving in 2023


20 May 2023

Not that long ago, brow maintenance was primarily focused on shaping—usually, with the help of tweezers or wax. But in recent years, eyebrows have been having a moment. They’re no longer an afterthought or simply a monthly to-do, but a feature to play up in their own right. And as a result of this relatively newfound interest in brows, we’ve seen tons of eyebrow trends come and go. Here, we’ve compiled a list of our favorite eyebrow trends for 2023. From ‘90s-inspired skinny brows to fluffed-up arches and more, find the inspo you need for your next brow look.

Bleached Brows

Of all the brow trends made popular by TikTok, bleached brows are definitely one of the biggest—and the most unique. This trending eyebrow look usually involves using eyebrow dye to lighten your brow hairs so they match your skin, but you don’t need to commit to bleaching your brows to attain a similar look. Here’s how to DIY it at home with makeup:

Step 1: Shape Your Brows

First, you’ll want to get your brows into shape—literally. Using a long-lasting clear brow gel (we recommend The Brow Glue Instant Brow Styler), brush through your brow hairs to coax them into your desired shape. Once you’re satisfied, take a minute to let the brow gel set completely: It needs to be dry before you proceed to step two.

Step 2: Cover With Concealer

Next, grab a full-coverage concealer in a shade slightly lighter than your natural skin tone. Using a damp makeup sponge, apply the concealer directly onto your brow hairs to camouflage their natural color. Keep in mind that more than one coat may be necessary to get a convincing bleached effect.

Step 3: Set It

Set the concealer in place by lightly pressing a translucent setting powder onto your brows. A little goes a long way: The powder really is just to help lock the concealer into place.

Step 4: Draw Faux Hairs

Finally, use a brow pencil to fill in your concealed arches with thin, hair-like strokes. Since the goal of this eyebrow trend is to make it look as if your brows are bleached, you’ll want to choose the lightest shade you can find. Try our Micro Brow Pencil in the shade Ash Blonde (for cooler, platinum-blonde toned brows), or Blonde (for a more natural bleached-brow look).

‘90s-Inspired Skinny Brows

Want to try the skinny brow trend but don’t want to commit? There’s a way. This ‘90s-inspired eyebrow look utilizes a few key products to make your brows look thin—without the need to remove any hair. Read on for the how-to.

Step 1: Brush Your Brows

Start by using a clean spoolie brush to brush your brows in the direction of hair growth. This will help create a thin, defined shape for your ‘90s-inspired brows.

Step 2: Conceal Stray Hairs

Next, make your brows appear thinner by covering the top and bottommost edge of your natural brow line with a full-coverage concealer. To get a clean, defined line, we recommend applying the concealer with an angled brush, like our Pro Angled Brush. Keep in mind that you may need more than one coat to cover your brows effectively.

Step 3: Define and Fill

Using our Micro Brow Pencil in a shade that closely matches your natural brow color, define the bottommost edge of your arch to visually “lift” your brows. You can also use this same pencil to fill in any sparse areas if needed.

Step 4: Set Your Brows

To help your skinny brows keep their shape, go over your handiwork with a long-wearing clear brow gel, like the aforementioned The Brow Glue Instant Brow Styler, which delivers up to 16 hours of flake-free wear.

Laminated Brows

Brow lamination is a brow styling treatment that involves straightening your eyebrow hairs, brushing them flat, then setting them into place. It can help give your brows a lifted look and, done properly, cut down on the time you’d spend doing your brows every day. However, the service can be pricey, and it needs to be done by a professional. If you like the laminated brow look but don’t want to splash out on the treatment, though, you can DIY a similar look at home. Here’s how:

Step 1: Brush Your Brows Up

This eyebrow style starts, again, with the clear The Brow Glue Instant Brow Styler (what can we say? It’s a favorite). Use the non-sticky brow glue to brush the front portion of your brows up vertically. When you reach your arch—or where you want your arch to start—adjust the wand slightly and brush the tail of your brows toward your temples, rather than straight up, to create a tapered shape.

Step 2: Fill and Define

Once the brow gel is set, use a fine-tipped brow pen , like Lift & Snatch! Brow Tint Pen, to draw thin, hair-like strokes where you want added definition. To really lean into the lifted look of laminated brows, aim to draw the strokes upward rather than in the direction of your hair’s natural growth.

Step 3: Clean Up The Shape

Brushing your brows straight up can make them look fluffy—a great look, but not quite the goal of laminated brows. To counteract the fluffiness, use a clean spoolie brush to push down the top of your brows. This technique helps ensure your arches stay lifted, while creating a clean, defined brow line on top.

Natural Brows

Not all of 2023’s eyebrow trends are bold: Some, like the natural brow trend, are more low-key. This subtle way of styling your arches is all about enhancing your natural brow shape while still maintaining a natural-looking finish. It’s no-makeup makeup for your brows. Here’s how to give your natural arches a little bit of oomph.

Step 1: Create Your Shape

First, grab your Micro Brow Pencil. Pick a shade slightly lighter than your natural brow color—this will help prevent your brows from looking too “done.” With the pencil’s spoolie brush, give your brows a quick brush through in the direction of the hair growth to tame them and create your desired shape.

Step 2: Fill In Gaps

Next, use the pencil’s micro tip to draw fine, hair-like strokes where you want to darken your brows, fill in sparse areas, or add definition. The key here is to keep your strokes light so they look wispy rather than heavy. You can also go over your brows again with the spoolie, if desired, to help soften the lines.

Step 3: Set With Brow Gel

For hold and a bit of added definition, complete your look with a coat or two of THICK IT. STICK IT!™ Brow Gel. This buildable tinted brow gel helps thicken your brows with a natural-looking finish that lasts up to 16 hours . If you’re stuck between two shades, opt for the lighter of the two for a softer, subtler finish.

Straight Brows

While we love an arched brow moment, straight eyebrows are an edgy and stylish eyebrow trend that’s worth giving a shot. With this look, you’re softening your arch, rather than defining it, to make your brows appear straighter and slightly lifted. The effect is eye-catching and effortlessly cool—and it only takes a few minutes to come together. Keep reading to learn how it’s done.

Step 1: Brush Your Brows

First, use a clean spoolie to brush your brows into your desired shape. For a more natural straight brow look, we suggest brushing in the direction of hair growth.

Step 2: Fill In Your Arch

Once you’ve finalized your shape, use the pointed end of the Fill & Fluff Eyebrow Pomade Pencil to draw a straight line along the bottom edge of your brow. Rather than make it completely horizontal, angle the line slightly upward so it points toward your temple. Then, use the same pencil to fill in the gap between the line you drew and your natural arch to soften your arch and give your brows a straighter profile.

Step 3: Blend Well

Next, flip over the pencil and use the micro-paddle brush to blend the spots that you filled in. This helps soften any harsh lines and gives your brows a more natural-looking finish.

Step 4: Add Concealer For Definition

Finally, use an angled brush to apply concealer just below the straight line you drew. This will help emphasize your brow’s straight shape. You can also use the concealer to clean up any smudges or mistakes, if needed.

Fluffy Brows

Fluffy eyebrows aren’t necessarily a new trend, but they’re certainly not going anywhere anytime soon. With this brow style, it’s all about creating the illusion of fuller, thicker arches while still maintaining a soft and fluffy finish. For this look, you’ll need just two products: a brow pencil and a brow gel, both in a shade that closely matches (or is slightly lighter than) your natural brow color. Here’s how to create the stylish eyebrow look:

Step 1: Brush Your Brows Up

With this look, we’re starting with the THICK IT. STICK IT!™ Brow Gel. Use the gel to brush your brows upward and outward to create a fluffed-up, lifted effect. For now, stick with one coat—we’re just aiming to create the shape. Once your brows are in their final shape and filled in, you’ll add volume with another coat.

Step 2: Add Faux Hairs

Next, using the brow pencil of your choice (we recommend the Fill & Fluff Eyebrow Pomade Pencil), draw light, hair-like strokes vertically at the front of your brow. The goal is to make your brows look really fluffy and full—draw as many hairs as needed to achieve that fluffed-up effect. Then, use the pencil to fill in any sparse areas, drawing the same thin, wispy strokes.

Step 3: Thicken and Set

Lastly, add lots of lifted, fluffy volume by going in with a second coat of the buildable THICK IT. STICK IT!™ Brow Gel. For a truly full, fluffy brow look, you can even do a third coat—just keep in mind that you’ll want to let each coat dry fully before starting on the next.

Next: Using the right color brow product is essential for a seamless look. If you need help on that front, our article How to Match Your Brow Color to Your Hair Color can help.


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