What Is Eyeshadow Primer?
Eyeshadow primer is a type of makeup product designed to be applied to your eyelids before eyeshadow, eyeliner, or other eye makeup products (like glitter or loose pigments). They typically (but not always) have a creamy texture with a bit of tackiness, which can help any eye makeup you apply on top stick in place—even if you have oily lids.
What Does Eyeshadow Primer Do?
Eyeshadow primer does for your lids what face primer does for your skin. Specifically, it helps make your lids look smoother, minimizes creasing, and creates a canvas for your eye makeup application. Our eye primers also help prolong wear and boost the opacity of your eyeshadow for maximum color payoff.
How Do You Use Eyeshadow Primer?
Using eyeshadow primer is super straightforward, even for makeup newbies. Use your fingers or a makeup brush to apply your chosen primer from your lids to your brow bone (or wherever you plan to apply your eyeshadow). Let it set until tacky, then apply your eyeshadow and eyeliner as usual.