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Why We Love It

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Create intense, waterproof eyeshadow looks with NYX Professional Makeup Proof It! Waterproof Eyeshadow Primer. Smooth this clear gel formula onto your lids before applying shadows and voila, waterproof eyeshadow! Your eye makeup will stay in place no matter what the weather without creasing or smudging. This formula will also intensify pigments for the boldest eyeshadow looks possible that stand up to sweat and sun!

This Product is also:
  • Vegan Vegan

Ingredients

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For most recent ingredient list, please refer to packaging.
 

VP/Hexadecene Copolymer, Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Isohexadecane, Bis-Diglyceryl Polyacyladipate-2 , Phenyl Trimethicone, Dimethicone, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Ethylhexyl Glycerin, Phenoxyethanol, Triethyl Citrate, BHA. MAY CONTAIN / PEUT CONTENIR (+/-):  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499). 

How To Use It

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Smooth Proof It! Waterproof Eyeshadow Primer onto your eyelids before applying eyeshadows to make them waterproof.


Pro tip:
Try it with the bright shades in our Modern Dreamer Shadow Palette.

Q&A

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I have a lot of allergies and my normal eye shadow soaks off from all the watery eyes. Will it stay on with the Proof It?

Asked by: Becca0406
Hi there! Smooth this clear gel formula onto your lids before applying shadows and voila, waterproof eyeshadow! We hope you try our Proof It! Waterproof Eyeshadow Primer! xoxo
Answered by: NYX Professional Makeup
Date published: 2020-05-23

Hi, whenever i use the primer my eyeshodw creases alot, i think i am using it wrong, do i have to set it before blending my shadow or wait for it to dry or what?

Asked by: Mryam
Hi Mryam! We recommend you allow our Proof It! Waterproof Eyeshadow Primer dry for a minute or two before applying your shadow for best results. We hope you try it again soon! xoxo
Answered by: NYX Professional Makeup
Date published: 2020-05-12

Do you have links to video on how people use it?

Asked by: Pina
Hi there! Thank you for your interest in our of It! Waterproof Eyeshadow Primer. Smooth Proof It! Waterproof Eyeshadow Primer onto your eyelids before applying eyeshadows to make them waterproof. We hope you found this information helpful!
Answered by: NYX Professional Makeup
Date published: 2020-04-24

Does this make your eyeshadow waterproof

Asked by: Brianne23
Hi there! Our Proof It! Waterproof Eyeshadow Primer will make your eye look waterproof. Intensify your shadows with our durable and waterproof eyeshadow primer. Smooth on to lids before applying shadows and voila! Your eye makeup will stay in place no matter what the weather without creasing or smudging. We hope you'll love it as much as we do. Xoxo
Answered by: NYX Professional Makeup
Date published: 2020-03-05

Would this work with just eyeliner? I don't use eyeshadow, but I still need a primer because I have oily eyelids. Thanks!

Asked by: WuTheLotus
Hi there! Thank you for your interest in our Proof It! Waterproof Eyeshadow Primer. This product can be used with both eyeshadow and eyeliner. Your eye makeup will stay in place no matter what the weather without creasing or smudging. We hope this information helps!
Answered by: NYX Professional Makeup
Date published: 2020-02-21

Is this product non comedogenic?

Asked by: Budgiegirl
Hey there! Thank you for your interest in our Proof It! Waterproof Eyeshadow Primer! At this time, NYX Professional Makeup products do not claim to be non comedogenic. In the future if this changes, the package and artwork will be updated to reflect so. We hope this information is helpful! Please feel free to reach out to us directly with any additional information or if you need any further assistance!
Answered by: NYX Professional Makeup
Date published: 2019-08-19

What is the difference between this and the HD Eyeshadow base?

Asked by: ScarlettW
Hi there! Thank you for your interest on our Proof It! Waterproof Eyeshadow Primer. Our Proof It! Waterproof Eyeshadow Primer is waterproof.
Answered by: NYX Professional Makeup
Date published: 2019-04-02

Does this product go on clear or with some skin color? I’m looking for a primer that will have some coverage so that my eyelid veins are covered up.

Asked by: Katie jean
Hi Katie! This is a clear primer. We have our HD Eyeshadow Base that makes skin appear smoother more even toned and ensures lasting makeup application. We hope you check it out!
Answered by: NYX Professional Makeup
Date published: 2019-01-24
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THE @NYXCOSMETICS COMMUNITY

CUSTOMER REVIEWS

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Rated 5 out of 5 by from Wow that stuff stays put! It is my first time using eyeshadow primer but I recently got a neon palette and neons don’t like to stay on. I was very surprised how well this sets the color. It is quite a bit harder to remove my makeup but I can see that as both pro and a con.
Date published: 2020-05-10
Rated 1 out of 5 by from Doesn't allow good blending I'm afraid this primer doesn't allow good blending and leaves my eyeshadows patchy. I've tried very little, I've tried a fair amount, I've tried setting lightly with powder, and I get poor results no matter what. I'm looking for a new primer that will allow blending while still preventing creasing.
Date published: 2020-04-29
Rated 5 out of 5 by from Works so well! My eyeshadow looked flawless all day! I love this!
Date published: 2020-04-20
Rated 5 out of 5 by from Love my Proof it. Proof it is the only primer I'll use. No creasing or fading, but keeps my eyeshadow true to color. It's like an eyeshadow magnet. I always recommend it, and for $7 it's better than any other expensive brand.
Date published: 2020-04-18
Rated 5 out of 5 by from Staple in my routine This is the first eyeshadow primer I ever tried and I have had no need to find anything else. Eyeshadow doesn't budge until you're taking it off at the end of the day. I have sweat, cried, even jumped in a lake and my eyeshadow stayed.
Date published: 2020-03-11
Rated 5 out of 5 by from Great eye primer! Oh my gosh this eye shadow primer lasts through 10 how work days with very little creasing!! My favorite eye shadow primer so far. It does make blending a little harder than other primers I've used but it's worth it.
Date published: 2020-01-12
Rated 5 out of 5 by from Holy Grail Eyeshadow Primer Seriously the best primer I've tried. Dab a little on my lid, blend with a fingertip, then set with a tiny bit of powder. My eyeshadow does. not. budge. all. day. 18 hour days, in heat and humidity, and my eyeshadow looks just like it did when I left the house. I got caught in a rainstorm at a concert and my eyeshadow didn't budge. This formula is amazing, I cannot recommend it enough.
Date published: 2019-11-29
Rated 5 out of 5 by from It's Great I've been wearing my makeup all day (about 18 hrs) and my eyes nearly look like they did this morning. I noticed blending was a bit of a challenge, so it took a little extra work to get the blend to look right. Although my technique may have a part to play in that. I also misted my eyes a little extra with a setting spray which may have also helped to maintain the eye look.
Date published: 2019-10-12
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