Price: $7.00

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Why We Love It


Create intense, waterproof eyeshadow looks with NYX Professional Makeup Proof It! Waterproof Eyeshadow Primer. Smooth this clear gel formula onto your lids before applying shadows and voila, waterproof eyeshadow! Your eye makeup will stay in place no matter what the weather without creasing or smudging. This formula will also intensify pigments for the boldest eyeshadow looks possible that stand up to sweat and sun!

This Product is also:
  • Vegan Vegan



For most recent ingredient list, please refer to packaging.

VP/Hexadecene Copolymer, Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Isohexadecane, Bis-Diglyceryl Polyacyladipate-2 , Phenyl Trimethicone, Dimethicone, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Ethylhexyl Glycerin, Phenoxyethanol, Triethyl Citrate, BHA. MAY CONTAIN / PEUT CONTENIR (+/-):  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499). 

How To Use It


Smooth Proof It! Waterproof Eyeshadow Primer onto your eyelids before applying eyeshadows to make them waterproof.

Pro tip:
Try it with the bright shades in our Modern Dreamer Shadow Palette.



Does this product go on clear or with some skin color? I’m looking for a primer that will have some coverage so that my eyelid veins are covered up.

Asked by: Katie jean
Hi Katie! This is a clear primer. We have our HD Eyeshadow Base that makes skin appear smoother more even toned and ensures lasting makeup application. We hope you check it out!
Answered by: NYX Professional Makeup
Date published: 2019-01-24

Can this help glitter stay on??

Asked by: Hwii808
Hey Theazn! Our Proof It! Waterproof Eyeshadow Primer is not suitable for Glitters. If you are looking for something to help glitter adhere we would like to recommend our Glitter Primer. This primer has a light and creamy formula that sets and then holds on tight to our Face and Body Glitter for a sparkle-packed look all day long. You can find it here: We hope this helps!
Answered by: NYX Professional Makeup
Date published: 2018-09-26

How well does this primer work for blending different eye shadows?

Asked by: CynthCynth
Hi there! Our Proof It! Waterproof Eyeshadow Primer will help to keep your eye makeup stay in place without creasing or smudging. Hope this helps!
Answered by: NYX Professional Makeup
Date published: 2018-06-11

Does this go on white? I'm looking for a white primer. Thx

Asked by: Magu
Hi there! While this isn't a white primer, you may like our Eyeshadow Base in White.
Answered by: NYX_Cosmetics
Date published: 2017-11-27

Can this product be used on the waterline?

Asked by: Gph1
Hi there! This shadow primer is formulated for use on eyelids.
Answered by: NYX_Cosmetics
Date published: 2016-07-08
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Rated 5 out of 5 by from Wow that stuff stays put! It is my first time using eyeshadow primer but I recently got a neon palette and neons don’t like to stay on. I was very surprised how well this sets the color. It is quite a bit harder to remove my makeup but I can see that as both pro and a con.
Date published: 2020-05-10
Rated 1 out of 5 by from Doesn't allow good blending I'm afraid this primer doesn't allow good blending and leaves my eyeshadows patchy. I've tried very little, I've tried a fair amount, I've tried setting lightly with powder, and I get poor results no matter what. I'm looking for a new primer that will allow blending while still preventing creasing.
Date published: 2020-04-29
Rated 5 out of 5 by from Works so well! My eyeshadow looked flawless all day! I love this!
Date published: 2020-04-20
Rated 5 out of 5 by from Love my Proof it. Proof it is the only primer I'll use. No creasing or fading, but keeps my eyeshadow true to color. It's like an eyeshadow magnet. I always recommend it, and for $7 it's better than any other expensive brand.
Date published: 2020-04-18
Rated 5 out of 5 by from Staple in my routine This is the first eyeshadow primer I ever tried and I have had no need to find anything else. Eyeshadow doesn't budge until you're taking it off at the end of the day. I have sweat, cried, even jumped in a lake and my eyeshadow stayed.
Date published: 2020-03-11
Rated 5 out of 5 by from Great eye primer! Oh my gosh this eye shadow primer lasts through 10 how work days with very little creasing!! My favorite eye shadow primer so far. It does make blending a little harder than other primers I've used but it's worth it.
Date published: 2020-01-12
Rated 5 out of 5 by from Holy Grail Eyeshadow Primer Seriously the best primer I've tried. Dab a little on my lid, blend with a fingertip, then set with a tiny bit of powder. My eyeshadow does. not. budge. all. day. 18 hour days, in heat and humidity, and my eyeshadow looks just like it did when I left the house. I got caught in a rainstorm at a concert and my eyeshadow didn't budge. This formula is amazing, I cannot recommend it enough.
Date published: 2019-11-29
Rated 5 out of 5 by from It's Great I've been wearing my makeup all day (about 18 hrs) and my eyes nearly look like they did this morning. I noticed blending was a bit of a challenge, so it took a little extra work to get the blend to look right. Although my technique may have a part to play in that. I also misted my eyes a little extra with a setting spray which may have also helped to maintain the eye look.
Date published: 2019-10-12
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