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Why We Love It

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Create intense, waterproof eyeshadow looks with NYX Professional Makeup Proof It! Waterproof Eyeshadow Primer. Smooth this clear gel formula onto your lids before applying shadows and voila, waterproof eyeshadow! Your eye makeup will stay in place no matter what the weather without creasing or smudging. This formula will also intensify pigments for the boldest eyeshadow looks possible that stand up to sweat and sun!

This Product is also:
  • Vegan Vegan

Ingredients

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For most recent ingredient list, please refer to packaging.
 

VP/Hexadecene Copolymer, Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Isohexadecane, Bis-Diglyceryl Polyacyladipate-2 , Phenyl Trimethicone, Dimethicone, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Ethylhexyl Glycerin, Phenoxyethanol, Triethyl Citrate, BHA. MAY CONTAIN / PEUT CONTENIR (+/-):  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499). 

How To Use It

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Smooth Proof It! Waterproof Eyeshadow Primer onto your eyelids before applying eyeshadows to make them waterproof.


Pro tip:
Try it with the bright shades in our Modern Dreamer Shadow Palette.

Q&A

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Do I use this before or after applying foundation? or do I skip foundation and use only Proof It on the eye lids?

Asked by: Kate211
Hey there! We appreciate your question on our Proof It! Waterproof Eyeshadow Primer. This primer is intended for the eyes. Smooth this clear gel formula onto your lids before applying shadows and voila, waterproof eyeshadow! Your eye makeup will stay in place no matter what the weather without creasing or smudging. This formula will also intensify pigments for the boldest eyeshadow looks possible that stand up to sweat and sun! If you are also looking for a foundation primer for the face, our new, best selling Bare With Me Cannabis Sativa Seed Oil SPF 30 Daily Moisturizing Primer is great. It delivers up to 24 hours of soothing hydration and can be used as a primer, moisturizer, or sunscreen. We recommend wearing Bare With Me Cannabis Sativa Seed Oil SPF 30 Daily Moisturizing Primer every day for protecting against skin-damaging UVA and UVB rays. If you're looking for a skin soother, the hemp-derived Cannabis Sativa Seed Oil leaves skin feeling calmed and hydrated while the SPF 30 sunscreen protects from sun damage! We hope you give these products a try and enjoy!
Answered by: NYX Professional Makeup
Date published: 2020-07-31

I have a lot of allergies and my normal eye shadow soaks off from all the watery eyes. Will it stay on with the Proof It?

Asked by: Becca0406
Hi there! Smooth this clear gel formula onto your lids before applying shadows and voila, waterproof eyeshadow! We hope you try our Proof It! Waterproof Eyeshadow Primer! xoxo
Answered by: NYX Professional Makeup
Date published: 2020-05-23

Hi, whenever i use the primer my eyeshodw creases alot, i think i am using it wrong, do i have to set it before blending my shadow or wait for it to dry or what?

Asked by: Mryam
Hi Mryam! We recommend you allow our Proof It! Waterproof Eyeshadow Primer dry for a minute or two before applying your shadow for best results. We hope you try it again soon! xoxo
Answered by: NYX Professional Makeup
Date published: 2020-05-12

Do you have links to video on how people use it?

Asked by: Pina
Hi there! Thank you for your interest in our of It! Waterproof Eyeshadow Primer. Smooth Proof It! Waterproof Eyeshadow Primer onto your eyelids before applying eyeshadows to make them waterproof. We hope you found this information helpful!
Answered by: NYX Professional Makeup
Date published: 2020-04-24

Does this make your eyeshadow waterproof

Asked by: Brianne23
Hi there! Our Proof It! Waterproof Eyeshadow Primer will make your eye look waterproof. Intensify your shadows with our durable and waterproof eyeshadow primer. Smooth on to lids before applying shadows and voila! Your eye makeup will stay in place no matter what the weather without creasing or smudging. We hope you'll love it as much as we do. Xoxo
Answered by: NYX Professional Makeup
Date published: 2020-03-05

Would this work with just eyeliner? I don't use eyeshadow, but I still need a primer because I have oily eyelids. Thanks!

Asked by: WuTheLotus
Hi there! Thank you for your interest in our Proof It! Waterproof Eyeshadow Primer. This product can be used with both eyeshadow and eyeliner. Your eye makeup will stay in place no matter what the weather without creasing or smudging. We hope this information helps!
Answered by: NYX Professional Makeup
Date published: 2020-02-21

Is this product non comedogenic?

Asked by: Budgiegirl
Hey there! Thank you for your interest in our Proof It! Waterproof Eyeshadow Primer! At this time, NYX Professional Makeup products do not claim to be non comedogenic. In the future if this changes, the package and artwork will be updated to reflect so. We hope this information is helpful! Please feel free to reach out to us directly with any additional information or if you need any further assistance!
Answered by: NYX Professional Makeup
Date published: 2019-08-19

What is the difference between this and the HD Eyeshadow base?

Asked by: ScarlettW
Hi there! Thank you for your interest on our Proof It! Waterproof Eyeshadow Primer. Our Proof It! Waterproof Eyeshadow Primer is waterproof.
Answered by: NYX Professional Makeup
Date published: 2019-04-02
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THE @NYXCOSMETICS COMMUNITY

CUSTOMER REVIEWS

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Rated 5 out of 5 by from Best eyeshadow primer ever! I can’t live without this eyeshadow primer. It’s by far the best I’ve found. Eyeshadow holds all day long! No creasing. Love it!
Date published: 2019-09-28
Rated 4 out of 5 by from Works great except for the applicator PROS: The product really works. Eyeshadow stays all day and some. No crackling or smudging. CONS: Expensive for such small container. Applicator is awful to use; it’s stiff and not effective. Better if product came in a small round container and we could just use our fingers.
Date published: 2019-07-25
Rated 5 out of 5 by from Mi preferido Mis colores de sombras se ven hermosos y las sombras quedaron intacta por más de 18 horas
Date published: 2019-07-18
Rated 5 out of 5 by from Love it!! It last more than 8 hours, and the eyeshadow was intact!! My new fav
Date published: 2019-04-13
Rated 5 out of 5 by from Five stars!!! This primer is five stars hands down. After six hours my eyeshadow looked the same as it did when I initially applied it. My eyeshadow didnt budge and the colors looked beautifully vibrant. Also it is definitely waterproof, which is excellent for my eyes because they tend to water (after using Kleenex several times to dab my watery eyes my eyeshadow didnt budge). So ❤this primer❣ This is now a makeup staple.
Date published: 2019-01-21
Rated 5 out of 5 by from Lasts All Day! I bought two so I would have an extra one on hand. This primer makes your shadow stay on all day. It goes on wet so you have to let it dry before applying your shadow, but it is worth the weight. I feel like it enhances the color of the eyeshadow.
Date published: 2019-01-10
Rated 5 out of 5 by from Amazing I honestly didn’t expect this to work sooo well. I teach dance so I usually move around a lot and most eyeshadow primers i would use would t help it last. This is definitely a game changer. I love this product it keeps my eyeshadow on all day and sometimes it’s even difficult to come off when I wash my face
Date published: 2018-12-16
Rated 4 out of 5 by from Definitely makes shadow stick The only issue that I have had with it is that if you accidentally get it somewhere in the corner of your eye or below it will make your concealor not blend and become stuck to it. You have to be very precise where it is applied.
Date published: 2018-12-05
Rated 4 out of 5 by from Works great! I ordered this by accident, but so happy I did! I have oily eyelids and it helps my make-up stay all day!
Date published: 2018-11-14
Rated 5 out of 5 by from Cheap but great! I recently within the year just STARTED using an eye primer, I know crazy because now I can’t do without! For the price I love this primer! I have no issues with my eyeshadow getting in my eyelid crease or snaring. I don’t have issues with my eyeliner running, wearing off or smearing. Overall the product is great for the price!
Date published: 2018-10-29
Rated 5 out of 5 by from Must have! This is my favorite! And you CANT beat the price. Works how its supposed to
Date published: 2018-10-23
Rated 5 out of 5 by from My absolute favorite!!! The Proof It! Waterproof eye shadow primer is life changing!!!
Date published: 2018-10-21
Rated 4 out of 5 by from Works This product works. But you have to use a powder base after you put it on. It stays a bit sticky. Without a powder base you can’t blend your eyeshadow.
Date published: 2018-07-22
Rated 5 out of 5 by from Omg—miracle product! I got this a few weeks ago at Ulta, after seeing it online. I wanted to see if it worked for me, I have hooded eyes and eyeshadow creasing is ALWAYS a problem for me. I have tried so many tricks and products....even the holy grail product UD primer potion...my eyeshadow would crease within a few hours. But this stuff...omg wow!! My eyeshadow looks perfect 12 hours in, and outlasts all my other makeup. I truly can’t believe it!! The trick is to set this product with a powder before applying your shadow. I’ve tried a couple different powders, so far everything works, but my favorite is the Nyx set it and don’t fret it loose setting powder. Anyway, I’ve probably gone on long enough, but my hooded eye gals, you’ve GOT to try this. Game changer.
Date published: 2018-07-05
Rated 5 out of 5 by from Excellent make up I love everything but specially. Matte lipsticks those are the best part of shopping
Date published: 2018-07-05
Rated 5 out of 5 by from love! I’ve been using this for years and I refuse to use any other primer, at the end of the day my eyeshadow still looks bomb
Date published: 2018-06-09
Rated 5 out of 5 by from No creasing or wiping off I bought this a little while ago and it works beautifully! Even after going on long walks where it was extremely hot, sweaty, or humid my eye makeup was still able to last with not so much as a crease. Never smeared or wiped off throughout the day. Very pleased with this product
Date published: 2018-05-21
Rated 5 out of 5 by from I have tried many different kinds of eye primers I have tried many different kinds of eye primers and this one has been the best one out of all them. 1. It is not sticky or glue-ish 2. Applies easily with the soft tip that comes with it. 3. It feels moisturizing. 4. Works on Oily Eyelids!!! WOW!!! 5. The price is unbeatable for this quality, seriously!
Date published: 2018-05-11
Rated 5 out of 5 by from Amazing I used this the first day I received it. It was the first day my eyeshadow lasted all day. It’s easy to use and lightweight
Date published: 2018-04-24
Rated 1 out of 5 by from Made My Eyelid Wrinkly I am a 23-year-old woman and this primer made my eyelids wrinkly! It's also very oily. When I put eyeshadow on it, after letting it dry a minute, it looked like I applied to a sweaty eyelid.
Date published: 2018-04-16
Rated 5 out of 5 by from Absolutely Amazing I have been using this for close to year now, and I can without a dought say it’s amazing. I have oily skin my eyeshadow no matter the brand always ended up being a clump at the crease. Since using this product my shadow stays exactly where it supposed to. I have even gone to the gym after work sweat for 2 hours and it still looks like I just put my eyeshadow on. I really just can’t say enough wonderful things about this product. Just amazing thank you I love it.
Date published: 2018-04-11
Rated 5 out of 5 by from This is amazing I cannot believe how well this works for the price!!
Date published: 2018-03-26
Rated 5 out of 5 by from No running! I got Proof It! on recommendation of one of your employees, I'm sorry I don't remember the name. It works! I used it for the first time the night of a concert. Pretty much dancing from the second we entered the club. When we left I still had all my eye makeup on, thank you! I didn't sweat it off.
Date published: 2018-03-18
Rated 5 out of 5 by from Love it!! I have hooded eyes and nothing has worked to keep my eyesshadow from sniffing, but This, this keeps my eyeshadow and eyeliner in place. I seriously can't with how this changed my life!!
Date published: 2018-02-12
Rated 5 out of 5 by from Great primer!! I love this. This is the first eye primer that I have ever used, and I applied it before I applied my BB cream, and then my eyeshadow. My eyeshadow stayed in place the entire day and I even took a nap and it was still perfect! Best primer for quality, and price.
Date published: 2018-02-11
Rated 5 out of 5 by from Held on for 16 hours!!!! I worked a 16 hour day yesterday and I used this as my primer. My eyeshadow and liner were flawless even after 16 hours!! It held up through sweat, tears everything. Omg new fave!!!
Date published: 2018-01-30
Rated 5 out of 5 by from Your eyeshadows stays all night I just bought this product and is like magic, my eyeshadow stay all night like if I had just applied it
Date published: 2018-01-07
Rated 5 out of 5 by from Perfect I bought this and as soon as I start using it I noticed it was different from others. Great price for great product
Date published: 2017-12-07
Rated 5 out of 5 by from Game. Changer. I legit fell asleep, full face of makeup, woke up looking fabulous. Not. A. Smudge. SORCERY!
Date published: 2017-11-18
Rated 5 out of 5 by from Doesn't move!! I use this for color guard performances and it's truly water proof, my eyeshadow looked beautiful even after it rained at one of the football games!
Date published: 2017-09-18
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