Out of stock

Price: $14.00

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Why We Love It


Prep and brighten your complexion in just one simple step with NYX Professional Makeup Born to Glow Illuminating Primer. Start off or glow-up routine with the next generation of our fan favorite illuminator. This two-in-one illuminating primer ensures the smoothest makeup application while also delivering an exquisitely radiant finish. For a glow that's (almost) all your own, this illuminating primer is LIT.



For most recent ingredient list, please refer to packaging.

Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Caprylyl Methicone, Isododecane, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Propylene Glycol, PEG-10 Dimethicone, Phenyl Trimethicone, Silica Dimethyl Silylate, Magnesium Sulfate, Aluminum Starch Octenylsuccinate, Disteardimonium Hectorite, Trimethylsiloxysilicate, Bis-Isobutyl PEG/PPG-10/7/Dimethicone Copolymer, Dimethiconol, Propylene Carbonate, Ethylhexylglycerin, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Bismuth Oxychloride (CI 77163).

How To Use It


Squeeze a small amount of Born to Glow Illuminating Primer onto your fingers, or our Face and Body Brush and blend onto face, neck or body.

Pro tip:
Mix Born To Glow Illuminating Primer with any foundation for a natural, dewy finish.



Is this okay to use if I have combination (more on the oily side) skin and want a glowy makeup finish?

Asked by: anonymus
Hi there! Thank you for your interest in our Born To Glow Illuminating Primer! Mix the primer with any foundation for a natural, dewy finish! We hope this helps!
Answered by: NYX Professional Makeup
Date published: 2019-07-15

How do you use this primer? All over the face?

Asked by: Smilez134
Hi there! Smooth a small amount of primer all over the face.
Answered by: NYX_Cosmetics
Date published: 2020-01-07
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Rated 5 out of 5 by from Must have Never used any primers before but read about it and saw in some blogs and that was a great choice! Gives you this nice glow!
Date published: 2020-04-24
Rated 4 out of 5 by from Great Primer Love this primer but I wish it lasted longer. I go through it very quickly, but I love the glow it gives my skin.
Date published: 2019-10-18
Rated 5 out of 5 by from You gotta have it I love it, its illuminating but not sticky at all, and the skin donsnt feel oily
Date published: 2019-09-17
Rated 5 out of 5 by from My Fave Primer It gives such a natural glow, shimmer, that you could even do without a highlighter. Really pops up a dull face!
Date published: 2019-04-03
Rated 4 out of 5 by from Nice glow lotion, not really a primer This is a great dupe for MAC's strobing cream. I was hoping it would have a bit more silicone-like primer feel to get that glow but still fill in lines/pores, but its more like a moisturizer texture. Wont retain a super shiny look under makeup but its perfect for a 'hidden glow' under makeup and to prep dry skin. Would recommend.
Date published: 2019-03-06
Rated 5 out of 5 by from fantastic primer but weird scent Lovely subtle glow, my makeup goes on smooth and lasts all day!! Works well for my mildly oily skin. This is my new everyday primer. It's a solid dupe for the Becca Backlight. That being said, it smells like . . . I can only describe it as raw pumpkin. That goes away completely when it dries down, but I don't like the smell during application.
Date published: 2018-11-29
Rated 5 out of 5 by from Feels great on your skin Bought this a month ago and I am glad I did this product is smooth and makes your skin look great.
Date published: 2018-11-06
Rated 5 out of 5 by from Glowing!! I bought this on a whim and I’m so glad I did! This makes me skin look AMAZING! It gives my skin a beautiful, not too made-up, glow. I have received a lot of compliments about how beautiful my skin is and questions about what products I use.
Date published: 2018-04-26
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