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Price: $14.00

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Why We Love It


Smooth and prep your skin for makeup with NYX Professional Makeup Hydra Touch Primer! This versatile makeup primer creates a smooth, glowing canvas for flawless coverage while its skin-loving ingredients smooth and refresh the complexion.



For most recent ingredient list, please refer to packaging.

Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Cyclohexasiloxane, Niacinamide, Butylene Glycol, Octyldodecanol, PEG-10 Dimethicone, Centella Asiatica Extract, Polygonum Cuspidatum Root Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tremella Fuciformis (Mushroom) Extract, Panax Ginseng Root Extract, Scutellaria Baicalensis Root Extract, Sodium Chloride, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Hyaluronate, 1,2-Hexanediol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Phenoxyethanol, Fragrance/Parfum, Benzyl Alcohol, Limonene, Linalool. MAY CONTAIN / PEUT CONTENIR (+/-): Blue 1 (CI 42090).

How To Use It


Using your fingers, apply a small amount of Hydra Touch Primer over your freshly cleansed face. Allow a couple of minutes for this hydrating primer to set before applying the rest of your makeup. Feel free to use more primer on dryer areas.

Pro tip:
Go full-on with that dewy finish with our Dewy Setting Spray.



I have oily skin but I like the ingredients of this... would this be ok? Also what if my foundation has vitamin c in it? Would it mess up the primer because it has niacinamide?

Asked by: Samurai_aiko
Hey Samurai_aiko, we appreciate your interest in our Hydra Touch Primer. If you are interested in a smooth and glowing finish this product would be a great fit for you. However, if you would like a more mattifying finish we recommend our Can't Stop Won't Stop Matte Primer located on the link below. Complete your shine-less look with its bestie: Can’t Stop Won’t Stop Full Coverage Foundation. We hope this was helpful :) http://tinyurl.com/ydc5ftfz
Answered by: NYX Professional Makeup
Date published: 2019-07-01

Is this good for oily skin and humid weather?

Asked by: Hwii808
Hey The808, we appreciate your interest in NYX Professional Makeup. Our HYDRA TOUCH PRIMER is formulated to provide you with glowy results. We believe that our Cant't Stop Won't Stop Matte Primer will be the perfect fit for you. This new, comfortable formula preps your complexion for super-smooth foundation application and a matte finish. Just spread the creamy primer evenly over the skin to keep oil at bay even through humid weather! You can check it out on the link below. We hope this was helpful :)!
Answered by: NYX Professional Makeup
Date published: 2018-10-20

Does anyone know if this primer is safe/good to use for eye makeup as well? If so, how well does it work at preventing creasing?

Asked by: StephyB
Hi StephyB! Thank you for your interest in our Hydra Touch Primer. We do not recommend to use our Hydra Touch Face primer for the eyes. We suggest you try our Proof It! Waterproof Eyeshadow Primer, which can be found at your local store or online through this link: http://tinyurl.com/y9h5l34g. We hope you love it as much as we do!
Answered by: NYX Professional Makeup
Date published: 2019-11-14
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Rated 3 out of 5 by from I received empty item((( i was waiting to try this product so much, and imagine my disappointment when I got already empty bottle. I used it for one time on half of my face and there was no more product left((
Date published: 2020-05-26
Rated 5 out of 5 by from Loved it I loved it's texture and it feels super hydrating!
Date published: 2020-05-19
Rated 5 out of 5 by from First step in the morning Love it, is the first step in my morning routine. My skin is soft and brighter all day.
Date published: 2020-05-08
Rated 5 out of 5 by from Good product The texture is like a gel, with a small amount is sufficient, it is distributed very easily and absorbed quickly.
Date published: 2020-03-04
Rated 5 out of 5 by from my favorite I didn't know about this product till I randomly came across it at cvs, I was pretty unsure to buy it just because of the price! BUT it is definitely worth it. I absolutely love it, obviously don't recommend it if your skin is oily. A little bit goes a long way and it leaves the skin really nice and smooth. I love to use it everyday with or with out any foundation on! Today I got it for only $10 but usually ranges up to $14.
Date published: 2020-01-28
Rated 2 out of 5 by from VERY small The bottle is VERY small for the cost of this product. I don't think it's worth it.
Date published: 2019-12-18
Rated 5 out of 5 by from Solved my dry under eye issues! This is a fantastic face primer! Light and moisturizing this product single handedly solves my dry under eye issues that caused my concealer to crack. Lightweight and perfect!
Date published: 2019-07-13
Rated 5 out of 5 by from LOVE THIS!! This primer is amazingly lightweight and smoothly glides onto skin making it feel instantly hydrated! I have extra dry skin and this primer gives a fresh moisturized appearance. Absolutely obsessed, I can’t start my face without using this as a base first!
Date published: 2019-05-13
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