Price: $10.00

Price: $5.00

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Why We Love It


Create a flawless face and set your makeup up for success with our new Soft Focus Primer—a weightless, silky primer balm that glides on with ease and delivers a translucent finish for a dreamy, soft focus effect. Complete with a plush sponge applicator, this luxe compact is the perfect addition to your beauty routine.



For most recent ingredient list, please refer to packaging.

Isononyl Isononanoate, Aluminum Starch Octenylsuccinate, Ozokerite, Silica, Helianthus Annuus (Sunflower) Seed Oil, Water/Aqua /Eau, Argania Spinosa Kernel Oil, Tocopheryl Acetate, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77491, 77492, 77499).


Rated 1 out of 5 by from Disrespectful Found the primer too be a great blurring primer however the amount you get & the size of the packaging doesn't add up it's too expensive for the size if you put it in a smaller container & add more product I would buy it again
Date published: 2019-06-28
Rated 4 out of 5 by from Good Primer I use this before I work everyday. It does the job, but I find the silicone finish has to be used with a certain moisturizer in order to not “ball up” on my skin.
Date published: 2019-04-06
Rated 4 out of 5 by from Works for me I bought this to try it out because it was compared to an expensive primer that I try to buy. It is always sold out! I can say it controlled my oily T zone all day. I worked out in it and my makeup looked fresh afterwards. I very much appreciate that :-)
Date published: 2018-10-17
Rated 5 out of 5 by from Great I had never used a primer before. This one is great, don’t even know you are using it. Really great product.
Date published: 2018-03-11
Rated 4 out of 5 by from Love the product but... I have never seen my makeup so smooth! The texture and the finish is nothing I’ve seen before! However this packaging is awful. Put it in the packaging you use for the tinted soft focus primer and make a pro size. It’ll make me so happy
Date published: 2018-02-18
Rated 1 out of 5 by from Not impressed There is very little product in the compact and I can't tell the difference with it on.
Date published: 2017-11-14
Rated 1 out of 5 by from This Balm Did ABSOLUTELY Nothing For Me! It did nothing for me. I don't know what it is within the formula but there was no blur effect. It literally was just on top of the skin and looked greasy. When I placed foundation over it, it did nothing ! You can still see my pores and can tell the foundation was fighting with it. I will not purchase this ever again. Unless, there is a change in the formula, I will not continue to purchase.
Date published: 2017-11-07
Rated 4 out of 5 by from Nice! I bought this because I was wanting to try a primer. I had bought the foundation but it settled in my pores and didnt look right. SO I tried this, put it on, then the foundation... it was AWESOME! Then i added the highlighter in broze on my cheeks.. my husband say it looked great. Just an FYI, my husband doesnt comment on my makeup very often.
Date published: 2017-10-27
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Is this shade safe for all skin tones ?

Asked by: CMarie6102
Hi there! This little beauty has a translucent finish, which makes it a great pick for anyone. xoxo
Answered by: NYX_Cosmetics
Date published: 2016-02-05
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