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Price: $7.00

Price: $4.20

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Why We Love It


Drench your kiss in knockout color! A stroke of Epic Ink Lip Dye coats lips with a downright dramatic stain. Super-saturated and lightweight, our formula dries to a Matte finish. This stunning lip dye is an absolute makeup bag must-have. Rock it alone for an effortlessly vibrant look. Or give your favorite lippies a boost by wearing it under a similar shade!

This Product is also:
  • Vegan Vegan



For most recent ingredient list, please refer to packaging.


All shades contain the following unless otherwise noted:
Water/Aqua/Eau, Talc, Glycerin, Ethylhexyl Stearate, Sorbitan Oleate, Isohexadecane, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Disodium EDTA, Xanthan Gum, Ethylhexylglycerin, Polysorbate 80, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200), Red 40 (CI 16035).


Obsessed, Heartbreaker & Charmer
Water/Aqua/Eau, Talc, Glycerin, Ethylhexyl Stearate, Sorbitan Oleate, Isohexadecane, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Disodium EDTA, Xanthan Gum, Ethylhexylglycerin, Polysorbate 80, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200).

How To Use It


Moisturize your lips prior to application. Then line lips with a pencil in a similar shade for added definition and directly apply Epic Ink Lip Dye.



Is this still being manufactured?

Asked by: maki82
Hi there, thanks for reaching out. This product is still available online. For in store purchases, we encourage you to use our " Store Locator (": to find a retailer near you that carries our goodies and inquire about current availability. We hope this information was helpful!
Answered by: NYX Professional Makeup
Date published: 2019-09-04

How do you apply this? Do you just apply it like a liquid lipstick?

Asked by: Allie12
Hi there! You may want to apply it starting from the center of the lips and working your way outward.
Answered by: NYX_Cosmetics
Date published: 2017-06-07

Is this lip gloss matte??

Asked by: HN15
Hi there! Epic Ink Lip Dye coats lips with bold color that dries to a matte finish.
Answered by: NYX_Cosmetics
Date published: 2017-02-15
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Rated 5 out of 5 by from Color me impressed! I bought Temptress just to try the stain out. Soooo many times I have bought things stating it wears 24 hours, just to have it gone in an hour. I first swatched this on my arm just to test out the staying power and it was just as it was when I got up as it was when I went to bed. I wore it the next day and I have drank coffee, I have eaten twice and it is just as it was when I put it on. Now how do I get it off lol. I found that my makeup remover works but it takes a bit of scrubbing, which is fine with me.
Date published: 2018-12-05
Rated 5 out of 5 by from Poised aka 'The Blood of my Enemies' I LOVE this color!!! The first time i wore it, it was to Universal, AND let me tell you! It stayed on ALL DAY! Through a slushie, Butterbeer, and a cupcake milkshake! I got home and it looked the same as when i put it on at 6am at 11pm! And it is VIVID! I put on about two to three coats to really get that deep color. I got asked if i murdered someone to use their blood as my lipstick, so its definitely a confidence booster! :)
Date published: 2018-12-03
Rated 4 out of 5 by from I figured out how to use it guys! Don't Despair! It took a few tries, but I finally figured out how to make this look as good as I hoped it would. I absolutely love the color "Obsessed", which is a very hard-to-find and stunning Black Baccara Rose/Purple color. I, like others, was having some issues with the streakiness and unevenness of these. For a few months, I thought my blackberry lip stain dreams I had for years were dead. But I found that if you 1. Polish your lips free of any dry skin that can catch pigment and 2. APPLY WITH A Q-TIP, 3. Top with lip balm you will have the most beautiful, vampy, popsicle-y, streak-free lip stain you have ever seen. I am not usually one to fuss around with products that require special application tricks, but this color and finish is so beautiful that I will bother with it and I will repurchase.
Date published: 2018-12-01
Rated 5 out of 5 by from Epic! The colors are beautifully vibrant, they don’t smudge or run, and they’re rather sweat-proof! I wore this to a music festival and danced a LOT, and was repeatedly checking for smudges all over my face but was pleasantly surprised to see the color stayed put! Very happy with this product!
Date published: 2018-11-22
Rated 2 out of 5 by from Bled bad It stays for a long time and the color is great but it settles in the creases of my lips and is very splotchy. It also has an unpleasant smell. Id love to find something better in this color.
Date published: 2018-07-23
Rated 4 out of 5 by from Almost long lasting I do absolutely adore this product, but there are a few downfalls that everyone should know. Make sure you do a lip scrub before hand to smooth your lips, if not. This product will settle. It can come off a lot at first, like if you eat or drink, but it will stop and settle into your lips for quite a long time. The colors are georgous and the product isn't at all tacky which is great, it feels just like my lips. If you like to overline your lips make sure you do it with a pencil, not this product.
Date published: 2018-07-23
Rated 2 out of 5 by from Good Affordable Lip Stain Beautiful color selections I just wish they were more pigmented. Takes a few coats to get full coverage. It does stay put for hours so all you need is a good moisturizing lip balm and this lip stain no reapplying or worrying about smudges
Date published: 2018-02-27
Rated 5 out of 5 by from If i could give it 6 stars, i would Ok - this lippie is truly too good to be true! I bought Slay and i've never loved a lip product more! (background, i have over 100 lip products from various cruelty free brands) It glides on beautifully, and the longevity is INCREDIBLE! Lasts all day without budging! My favourite part is that it legitamately feels like i'm wearing NOTHING! It's not drying on the lips at all which i find is a problem with most long wear-transfer proof lippies. It's like my lips, but looks WAY better! I WILL be buying all of them - that's for sure.
Date published: 2018-02-21
Rated 4 out of 5 by from Nice coverage! Ordered five. Love the colors and staying power. I haven't been disappointed with a NYX product yet!
Date published: 2018-02-19
Rated 2 out of 5 by from Looked like clotted blood on my lips Loved the idea of the formula as it appeared similar to Korean beauty lip products. I bought what I thought was nude brick red. Nope turns out the color was deep deep oxblood. Worst of all the pigmentation was not even and after 20 minutes wore down unevenly. The color looked like clotted blood on a split lip. On rough patches it's particularly gruesome. Tried mulitple times and was careful with application. Eventually had to return. If the formula had worked well this would have been a favorite because the texture was like wearing nothing.
Date published: 2018-02-19
Rated 5 out of 5 by from Beautiful tint Love the color payoff on this lip ink. A beautiful shade. Long lasting
Date published: 2018-02-13
Rated 1 out of 5 by from Very disappointed It applies so streaky and it goes into every line. Does not look pretty at all! The colors are very pretty so I was really excited to try this product. It is a liquid so it is hard to apply evenly. The darker colors look terrible.
Date published: 2018-01-30
Rated 1 out of 5 by from Say good-bye to your lips I bought this product in the shade "Nightrunner", which looked a promising warm, dark plum. When I applied it, however, it was pitch black, very patchy and stuck in every crease of my lips. I thought maybe I had to let it dry and set, but nope. After about 20 minutes it was dried and matte, but still very uneven, unlike any lip stain I have tried before. When I tentatively licked my lips I was hit with the worst chemical taste I have ever experienced in a lip product. I assume this is was nail polish remover tastes like. In addition my tongue was now black, too. Every attempt of removing the remaining product from my lips has as of now (several hours later) been unsuccessful. I tried regular and waterproof makeup remover, lip balms and soaked my lips in various oils (Not Fun), but there are still black flakes on my mouth. My lips feel like they have lost at least one layer of skin. A quick google search reveals that other customers have had the very same experience. Bottom line: Don't do this to yourself.
Date published: 2018-01-08
Rated 1 out of 5 by from Streaky and Bad Smelling I bought this in one of the dark red colors (don't remember the name), and I was severely disappointed. It felt really light, applied good enough, and dried quickly, but that was really it. It was really streaky and applied very unevenly. The smell wasn't unbearable, but it wasn't pleasant, either.
Date published: 2017-12-30
Rated 5 out of 5 by from True Lipstain! My daughter had these and a few NYX classic staples in my stocking. This is wonderful! I’m going to buy more in all the colors that will look good on me! Thank you NYX for a true stain that isn’t overly drying!!! Thank you
Date published: 2017-12-27
Rated 3 out of 5 by from Good Stain, But It Looked Odd Dried I chose Victorian as my color because I never really tried anything that had a really dark fuchsia looking purple before and I figured, "Hey, this is a neat color. Why not?". When I put it on, it made my lips look extremely small and the drying made my lips look clumpy. I don't know if I need a similar or same lip stick/gloss to make my lips look bigger, but that's what happened to me. If anyone has any recommendations, that would be awesome-sauce, otherwise I'm going to put this product to the side until I can find something to help counteract it and make my lips look bigger (I have small lips but not the size of a pea like this product did for me). Still a beautiful color, though!
Date published: 2017-09-22
Rated 5 out of 5 by from Versatile I use this with a little gloss to keep it from sticking too much but I really like it as a gel blush, I have oily skin and powder blush doesn't last and cream blush makes me break out this goes on easily and lasts all day love it!
Date published: 2017-09-09
Rated 5 out of 5 by from Long Lasting! I bought this product, and fell in love! it is long lasting and goes on smooth!
Date published: 2017-09-02
Rated 5 out of 5 by from Pretty Stain! I got "Obsessed" and it's a glorious deeeeep dark purple. It takes a couple of once-overs to get an even coat, but this stuff does seem to stain for quite a long time, which is good when that's what you want it to do. It doesn't make my lips feel gross and the color is beautiful. Definitely getting more colors!
Date published: 2017-09-01
Rated 4 out of 5 by from Lightweight, but hard to apply I'm liking this product for summer, since it feels like nothing on your lips, and can be easily layered under balms and glosses (I've been wearing these under the Devils Food Cake Butter Gloss lately). Only thing is, the color will fade a good amount, especially if you don't seal it in with a balm or gloss. And it's kind of a pain to apply. It's not a liquid lipstick, it's a lip stain, similar to the ones popular in Korea. What I do is I apply it, then lightly wet my lips carefully and blot it off/wipe it off, and seal it in with a gloss or balm. If you don't blot it off, it will get all over your teeth. And stain them. Often, it will stain them so it looks like you got punched in the mouth... not a good look. It's kind of a pain to apply at first, since you really have to try not to let it get on your teeth. If you lick your lips while the product is still on, you're done for. What I do is I put it on, do my eye makeup, let it set in and stain my lips, then wipe it off (which leaves a nice stain behind.) Then I'll know I'm good for 2 hours or so. It doesn't wear as long as other lip stains I've used, but it fades nicely and naturally, and doesn't give you any harsh lip-lines. After wearing it a few times, you'll figure out how to apply it without getting it all over your teeth, so there is a bit of a learning curve to it. It is patchy, I'm not going to lie. Patchier than other lip stains I've used. But if you wear a slightly tinted balm or gloss over it, it isn't all that noticeable, and the formula is buildable, so you can apply it over in places that got less pigment, after you blot it off. The pigment seems to naturally collect more towards the inside of your mouth, making it easy to do the "popsicle lips" or "gradient lips" look. Unlike the Korean lip stains, which usually only come in cherry red, neon pink, and neon orange, this has a really amazing color range! I love the dark berry colors and gothy browns. I've been looking for a good lip stain that comes in less-bright colors for a while! The colors are not true to the color on the tube though. I definitely suggest swatching these in person, or looking up swatches online, because the color you get is pretty different than the description. I have Wizardry (which is a deep red-plum-berry shade), Victorian (a true berry), Obsessed (a bright purple berry), Night Runner (a deep blackened violet), and Invasion (a brown-toned burned plum). I wear them all pretty regularly, and sometimes layer the shades over each other.
Date published: 2017-08-21
Rated 4 out of 5 by from Pleasantly surprised I picked this up on a whim without reading any reviews until I got home with it. I was worried I'd made a bad choice but I was pleasently suprised. I've never worn a lipstain before but i managed application without any significant issues and I am happy with my color choice of Slay.
Date published: 2017-08-19
Rated 3 out of 5 by from Depends on the person I got shade fresh and although the color and staying power are amazing it tastes SO bad. Like vinegar, or a sharpie. Acidic and strange! Also, like any lip stain make sure to exfoliate your lips, it'll clump up like crazy. Besides those things they're very pretty just wish the taste wasn't so strong!
Date published: 2017-08-10
Rated 4 out of 5 by from Colors gorgeous, needs a bit of work to use I bought two colors of this product, Fresh and Blazed. I really like how the colors look on my lips, but I do have to work with it a little. I have to go very slowly and usually do a couple layers before it really looks even. I love how long it lasts though. The colors are gorgeous, and they stay put once they're on.
Date published: 2017-08-08
Rated 1 out of 5 by from no, just no tested this in the shop, and it gave a gorgeous deep color on my hand that STAYED. Unfortunately, it didn't on my lips. It did stain, but the color itself went everywhere. A sip of water, a bite, anything was enough to make this product fade. fter an hour I found myself with patchy lips and a dark, 90s lip line.
Date published: 2017-08-07
Rated 1 out of 5 by from Basically useless I recently ordered this in the shade Blazed and today I tried to wear it for the first time. Blazed is described as a "soft cherry red" but the color out of the tube is very dark and muddy, and not at all flattering. In addition to that, the actual product smells like plastic/chemicals. The texture was light and pleasant, but there was basically no color deposited onto my lips - the color hung out around the edges but immediately disappeared from the center of my lips, leaving a patchy, bloody-lip effect. It also stained my teeth. In the future, I will stick to SMLC when I want a long-wearing lip color.
Date published: 2017-08-06
Rated 3 out of 5 by from Layer vs. Solo I got this expecting it to not be a regular lipstick. Although it is patchy, it was able to layer perfectly over another lipstick I love and it looks perfect.
Date published: 2017-08-03
Rated 5 out of 5 by from Colour for days! Not sure why others think this applies streaky. Sure, it does when you apply it like you would apply a lipstick. But this is a lip stain. Might take some getting used to, but once you do, you’ll never want to go back to lipstick. It’s such a nice, versatile product. Wear it on its own for a pop of colour, with a lip balm/gloss for some extra shine. Love it!
Date published: 2017-08-02
Rated 2 out of 5 by from good color, uneven wear Blazed looks gorgeous, and goes on easily over exfoliated lips. But it wears off quickly and unevenly. It certainly did not stay all day on me - multiple layers of it didn't make it through one meal, and what little stuck around stayed on in a '90s lipliner look. I understand from the kids today that this look is back, but I am in my mid-40s and super not feeling that anymore.
Date published: 2017-07-31
Rated 5 out of 5 by from Best lip dye. Period. A lot of the negative reviews I think are confused on what this is. It's a lip dye. Not a lip stick. It's very thin and liquid. It's meant to be applied in thin layers and built to the desired color. Takes 2 for me and I find it works best when it dries between layers. This stuff will not move. Stays on all day and night. No lipstick marks or smudging. I'm in love. I wish there were more colors available. Only word of caution is that they will stain your lips when removed.
Date published: 2017-07-30
Rated 5 out of 5 by from Invasion I bought this today and I love the color as is. I mean, when I bought it I was hoping for true brown but when I put it on it looked black! It doesnt bother me at all, but buyers beware packaging isnt true to color! Other than that formula is super light weight, kiss proof, drink proof. But, dont lick your lips! The ink can run off.
Date published: 2017-07-17
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