Proof It! Waterproof Eyeshadow Primer

Clear Eyeshadow Gel
Proof It! Waterproof Eyeshadow Primer is rated 4.6 out of 5 by 152.
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Proof It! Waterproof Eyeshadow Primer

Proof It! Waterproof Eyeshadow Primer

Out of stock
Intensify your shadows with our durable and waterproof eyeshadow primer. Smooth on to lids before applying shadows and voila! Your eye makeup will stay in place no matter what the weather without creasing or smudging.
This Product is also:
  • Vegan Vegan

Smooth Proof It! Waterproof Eyeshadow Primer onto your eyelids before applying eyeshadows to make them waterproof.

Pro tip:
Try it with the bright shades in our Modern Dreamer Shadow Palette.

For most recent ingredient list, please refer to packaging.. VP/Hexadecene Copolymer, Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Isohexadecane, Bis-Diglyceryl Polyacyladipate-2 , Phenyl Trimethicone, Dimethicone, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Ethylhexyl Glycerin, Phenoxyethanol, Triethyl Citrate, BHA. MAY CONTAIN / PEUT CONTENIR (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

We want you to be satisfied with your NYX Professional Makeup purchase.

SHIPPING. All orders $25+ ship free via UPS Ground. Learn more about our shipping policies, processing times, methods, and restrictions.

RETURNS. Merchandise purchased online at may be returned by mail within 45 days of receipt. Read more about our return policies here.

Rated 5 out of 5 by from Long lasting! I will never buy another eye primer again after trying this! Lasts for a few months and stays on all day! I have tried so many primers and everything ends up clumping by the end of the day until I bought this! Highly recommend!
Date published: 2017-09-10
Rated 5 out of 5 by from Must have I bought this looking for a primer that would just do what I wanted without it ruining my eye shadow. This one works wonders! Last all day and easy to take off at the end of the day.
Date published: 2017-09-04
Rated 5 out of 5 by from Amazing!! I purchased this on a trip because I left my original (cheap) eyelid primer at home. This primer kept my eyeshadow on for hours without creasing. I actually had to wash my face multiple times to get the shadow off. Amazing purchase!
Date published: 2017-08-27
Rated 1 out of 5 by from worst $7 I ever spent The product comes out sticky and doesn't apply very easily. It actually makes it harder to put my eyeshadow on top of it because it doesn't allow much room for blending. It doesn't do a very good job at anything.
Date published: 2017-08-22
Rated 5 out of 5 by from Lasts for days This is amazing. I put it under my eyeshadow, powder and creams, and it lasts literally for days. Although we all know to take off our make up daily, for those times you are caught staying out at the club or work all night and wakinging up someplace besides your own bed, you will find your shadow still perfect.
Date published: 2017-08-22
Rated 5 out of 5 by from Truly waterproof and long lasting! After a few trial runs with my favorite shadows to figure out how to best apply everything, I used it for my look at a recent wedding I attended in Florida, in August heat. I spend so much time sweating on the dance floor at most weddings I was worried if it was going to hold up, but it did fantastic! My eye makeup looked as fresh at the end of he evening as it did in the beginning! It is a bit harder to smudge shadows with it, but some practice will help that. A very thin layer goes a long way and if you allow your shadow to set with it and dry completely before opening your eyes it shouldn't crease. My new favorite go to for long lasting wear!
Date published: 2017-08-17
Rated 5 out of 5 by from Longlasting, and Then Some!! I bought this with the intention of trying it with eyeliner - I've found that, even with waterproof liners, I'll wind up with a raccoon effect. This stuff ROCKS. Even when I uses a non-NYX, non-waterproof eyeliner, my lines stay put; one quick swipe across my lids above the lashes, let it dry and apply the liner, and I'm good to go... all... day. And, when I use it with the NYX Gel Liner, I'm set all day into the night!
Date published: 2017-08-15
Rated 5 out of 5 by from Great primer! I hadn't sampled this primer prior to buying it online, but I was happily surprised. It kept my eyeshadow and liner in place, even while in the pool! I love the stuff!
Date published: 2017-08-12
Rated 1 out of 5 by from Irritation This product gave me rashes on my eyelids. It is also clumpy and poor quality. Can't even return it because of the terrible return policy.
Date published: 2017-08-10
Rated 5 out of 5 by from AAAAA-Mazing When I bought it I wanted to test it out so I wore eyeshadow one day with the primer and one day without it. The day I went without it the eyeshadow was smudged and smeared within a few hours. The day I used the primer the eyeshadow lasted from when I put it on (at like 9 a.m) until I removed it with makeup wipes (at like 10 p.m) it looked EXACTLY like it did when I applied it. No smudging, no oily appearance, no smearing. I love say the least
Date published: 2017-07-31
Rated 5 out of 5 by from a must have in the summer! I bought the eye & eyebrow primers. Absolutely love with my gel eyeliners & brow powder. I used before each of my kids baseball games & to a water park! My makeup stayed flawless & I got so many compliments!
Date published: 2017-07-31
Rated 5 out of 5 by from It works I have purchased this repeatedly. Its great for the parks
Date published: 2017-07-30
Rated 5 out of 5 by from Lasts all day I bought this primer a month ago for a wedding that I was a bridesmaid for. It held my eyeshadow in place with no creasing or smearing from 8am till 3am. I sweat a lot and my face is very oily but this primer amazed me. It held everything perfectly in place for a very sweaty summer wedding. I applied it and let it dry a bit then I applied a skin tone eyeshadow over it before I began my glam wedding eye makeup.
Date published: 2017-07-28
Rated 5 out of 5 by from STOP EVERYTHING YOU"RE DOING AND BUY THIS! This thing is magical. I put a small amount on my eyelids and then apply my eye shadow or eyeliner and still have it on by the end of the day. My eye make up was always gone by end of the day without this but no anymore!
Date published: 2017-07-26
Date published: 2017-07-24
Rated 5 out of 5 by from ALL DAY WEAR I bought this two weeks ago and it is incredible!!! Not only does is water proof your look but it is like an industrial seal. You can battle through the apocalypse and your eyeshadow will stay in place! Spent 10 hours in 90 degree heat walking around NYC andIi had not a single crease.
Date published: 2017-07-23
Rated 5 out of 5 by from Definitely waterproof- I LOVE it I bought this a few months ago. My eyes water a lot and every single day before I even get to work my eyeshadow was smudged. I wondered about never wearing eyeshadow at all but really wanted to. Since buying this I no longer have this problem. I forgot to wear it one day and I went back to having messy eyelids. It is unbelievably good for this. If you use too much it gets flakey but in one way that is good because it forces you to use less and you only need a small amount for it to work. I wish the tube was bigger though.
Date published: 2017-07-14
Rated 5 out of 5 by from Actually works!! I bought this item just a few weeks ago and I've been using it all the time! It actually works unlike any waterproof makeup I've gotten before. I've been to concerts, Indy 500, weddings, etc. and this has kept my makeup locked in place.
Date published: 2017-07-13
Rated 4 out of 5 by from I love it It works great, wish I would have found it sooner.
Date published: 2017-07-01
Rated 5 out of 5 by from My favorite Bought this for the first time last year and it has become a fast favorite
Date published: 2017-05-17
Rated 5 out of 5 by from Absolutely amazing This does a great job however it makes it difficult to spread the eyeshadow evenly on the lid. If i want to do a smokey eye it becomes a little difficult because it doesnt spread very well, but it definitely stays on.
Date published: 2017-05-10
Rated 5 out of 5 by from Use on oily lids - miracle! I bought this in hopes of reducing the amount of oil that builds on my lids throughout the day. I don't usually wear eyeshadow so I can't say how this works for its intended purpose. I can't rave about this product enough. I just dab a little on my lids each morning and it dries them up all day! I've used the Too Faced shadow primer for months and it never seemed to last as long as this NYX primer. Proof that more expensive makeup is not always the best!!
Date published: 2017-05-04
Rated 1 out of 5 by from Sticky & Annoying It feels like I have glue on my eyelids, and every time I would open and close my eyes it would feel sticky and never dry.
Date published: 2017-04-19
Rated 5 out of 5 by from Everything expected from a primer It does exactly what it says. It's not so water proof to the point you have to rub your eyes off for I think to come off, but enough to stop your makeup from smudging/creasing after hours and hours of wearing.
Date published: 2017-03-31
Rated 4 out of 5 by from Awesome stuff Love this product! I've used it on long nights out with the most glittery vibrant eye shadows I have and they stayed bright and fresh all night long!!!!! Definitely worth the money I spent for this product, if not more!!
Date published: 2017-02-24
Rated 4 out of 5 by from I love this! It works wonders! Will purchase again. I randomly bought it at first and so glad I did.
Date published: 2017-02-09
Rated 5 out of 5 by from Better than expected! I read the reviews from other people and some would say and I thought it wasn't going to be a very good product, but I was very surprised when I tried it on! It's really good and it won't smudge and it will last the entire day! I have hooded eyes so I would say I really like this product and I would buy it again. :D
Date published: 2017-02-08
Rated 5 out of 5 by from Awesome Very comfortable and lightweight but honestly makes your makeup waterproof, sweat proof and keeps it looking good and stay put all day long. A must have!
Date published: 2017-02-06
Rated 4 out of 5 by from One of my favorite eye primers! This is really great for people who have oily lids or for people who live somewhere in a humid climate since its waterproof. I have trouble finding a good eye primer, but this one is pretty good. It lasts quite a long time for me before it starts to crease. I hope this packaging will change, though. I would love this in a squeeze tube.
Date published: 2017-01-30
Rated 5 out of 5 by from Great Primer! This stuff is a miracle! My eyeshadow stays on all day, until I'm ready to take it off. Really glad I tried it!
Date published: 2017-01-29
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