Why We Love It
Intensify your shadows with our durable and waterproof eyeshadow primer. Smooth on to lids before applying shadows and voila! Your eye makeup will stay in place no matter what the weather without creasing or smudging.
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For most recent ingredient list, please refer to packaging.
Rated 4 out of 5 by julsells from Definitely makes shadow stick The only issue that I have had with it is that if you accidentally get it somewhere in the corner of your eye or below it will make your concealor not blend and become stuck to it. You have to be very precise where it is applied.
Date published: 2018-12-05
Rated 4 out of 5 by Kim4373 from Works great! I ordered this by accident, but so happy I did! I have oily eyelids and it helps my make-up stay all day!
Date published: 2018-11-14
Rated 5 out of 5 by CrossfitE from Cheap but great! I recently within the year just STARTED using an eye primer, I know crazy because now I can’t do without! For the price I love this primer! I have no issues with my eyeshadow getting in my eyelid crease or snaring. I don’t have issues with my eyeliner running, wearing off or smearing. Overall the product is great for the price!
Date published: 2018-10-29
Rated 5 out of 5 by Babyjesuscat from Must have! This is my favorite! And you CANT beat the price. Works how its supposed to
Date published: 2018-10-23
Rated 5 out of 5 by EricaAE from My absolute favorite!!! The Proof It! Waterproof eye shadow primer is life changing!!!
Date published: 2018-10-21
Rated 4 out of 5 by IzzyGreen from Works This product works. But you have to use a powder base after you put it on. It stays a bit sticky. Without a powder base you can’t blend your eyeshadow.
Date published: 2018-07-22
Rated 5 out of 5 by jessinreallife from Omg—miracle product! I got this a few weeks ago at Ulta, after seeing it online. I wanted to see if it worked for me, I have hooded eyes and eyeshadow creasing is ALWAYS a problem for me. I have tried so many tricks and products....even the holy grail product UD primer potion...my eyeshadow would crease within a few hours. But this stuff...omg wow!! My eyeshadow looks perfect 12 hours in, and outlasts all my other makeup. I truly can’t believe it!! The trick is to set this product with a powder before applying your shadow. I’ve tried a couple different powders, so far everything works, but my favorite is the Nyx set it and don’t fret it loose setting powder. Anyway, I’ve probably gone on long enough, but my hooded eye gals, you’ve GOT to try this. Game changer.
Date published: 2018-07-05
Rated 5 out of 5 by Mariamatte from Excellent make up I love everything but specially. Matte lipsticks those are the best part of shopping
Date published: 2018-07-05
Rated 5 out of 5 by Madik from love! I’ve been using this for years and I refuse to use any other primer, at the end of the day my eyeshadow still looks bomb
Date published: 2018-06-09
Rated 5 out of 5 by Mavi from No creasing or wiping off I bought this a little while ago and it works beautifully! Even after going on long walks where it was extremely hot, sweaty, or humid my eye makeup was still able to last with not so much as a crease. Never smeared or wiped off throughout the day. Very pleased with this product
Date published: 2018-05-21
Rated 5 out of 5 by NJTheDeafArtist from I have tried many different kinds of eye primers I have tried many different kinds of eye primers and this one has been the best one out of all them. 1. It is not sticky or glue-ish 2. Applies easily with the soft tip that comes with it. 3. It feels moisturizing. 4. Works on Oily Eyelids!!! WOW!!! 5. The price is unbeatable for this quality, seriously!
Date published: 2018-05-11
Rated 5 out of 5 by Sezza2507 from Amazing I used this the first day I received it. It was the first day my eyeshadow lasted all day. It’s easy to use and lightweight
Date published: 2018-04-24
Rated 1 out of 5 by KokoLoco from Made My Eyelid Wrinkly I am a 23-year-old woman and this primer made my eyelids wrinkly! It's also very oily. When I put eyeshadow on it, after letting it dry a minute, it looked like I applied to a sweaty eyelid.
Date published: 2018-04-16
Rated 5 out of 5 by Amandaldrn from Absolutely Amazing I have been using this for close to year now, and I can without a dought say it’s amazing. I have oily skin my eyeshadow no matter the brand always ended up being a clump at the crease. Since using this product my shadow stays exactly where it supposed to. I have even gone to the gym after work sweat for 2 hours and it still looks like I just put my eyeshadow on. I really just can’t say enough wonderful things about this product. Just amazing thank you I love it.
Date published: 2018-04-11
Rated 5 out of 5 by robyngarris from This is amazing I cannot believe how well this works for the price!!
Date published: 2018-03-26
Rated 5 out of 5 by Joy13 from No running! I got Proof It! on recommendation of one of your employees, I'm sorry I don't remember the name. It works! I used it for the first time the night of a concert. Pretty much dancing from the second we entered the club. When we left I still had all my eye makeup on, thank you! I didn't sweat it off.
Date published: 2018-03-18
Rated 5 out of 5 by Chaosmommymua from Love it!! I have hooded eyes and nothing has worked to keep my eyesshadow from sniffing, but This, this keeps my eyeshadow and eyeliner in place. I seriously can't with how this changed my life!!
Date published: 2018-02-12
Rated 5 out of 5 by Allison19 from Great primer!! I love this. This is the first eye primer that I have ever used, and I applied it before I applied my BB cream, and then my eyeshadow. My eyeshadow stayed in place the entire day and I even took a nap and it was still perfect! Best primer for quality, and price.
Date published: 2018-02-11
Rated 5 out of 5 by Redheadmakeuplover from Held on for 16 hours!!!! I worked a 16 hour day yesterday and I used this as my primer. My eyeshadow and liner were flawless even after 16 hours!! It held up through sweat, tears everything. Omg new fave!!!
Date published: 2018-01-30
Rated 5 out of 5 by Luchy from Your eyeshadows stays all night I just bought this product and is like magic, my eyeshadow stay all night like if I had just applied it
Date published: 2018-01-07
Rated 5 out of 5 by Milenamarin10 from Perfect I bought this and as soon as I start using it I noticed it was different from others. Great price for great product
Date published: 2017-12-07
Rated 5 out of 5 by ChristieStar87 from Game. Changer. I legit fell asleep, full face of makeup, woke up looking fabulous. Not. A. Smudge. SORCERY!
Date published: 2017-11-18
Rated 5 out of 5 by Kayliep from Doesn't move!! I use this for color guard performances and it's truly water proof, my eyeshadow looked beautiful even after it rained at one of the football games!
Date published: 2017-09-18
Rated 5 out of 5 by Lindsey S from Long lasting! I will never buy another eye primer again after trying this! Lasts for a few months and stays on all day! I have tried so many primers and everything ends up clumping by the end of the day until I bought this! Highly recommend!
Date published: 2017-09-10
Rated 5 out of 5 by Alto201 from Must have I bought this looking for a primer that would just do what I wanted without it ruining my eye shadow. This one works wonders! Last all day and easy to take off at the end of the day.
Date published: 2017-09-04
Rated 5 out of 5 by KiaKia from Amazing!! I purchased this on a trip because I left my original (cheap) eyelid primer at home. This primer kept my eyeshadow on for hours without creasing. I actually had to wash my face multiple times to get the shadow off. Amazing purchase!
Date published: 2017-08-27
Rated 1 out of 5 by rent1 from worst $7 I ever spent The product comes out sticky and doesn't apply very easily. It actually makes it harder to put my eyeshadow on top of it because it doesn't allow much room for blending. It doesn't do a very good job at anything.
Date published: 2017-08-22
Rated 5 out of 5 by Kaylynn from Lasts for days This is amazing. I put it under my eyeshadow, powder and creams, and it lasts literally for days. Although we all know to take off our make up daily, for those times you are caught staying out at the club or work all night and wakinging up someplace besides your own bed, you will find your shadow still perfect.
Date published: 2017-08-22
Rated 5 out of 5 by SN531 from Truly waterproof and long lasting! After a few trial runs with my favorite shadows to figure out how to best apply everything, I used it for my look at a recent wedding I attended in Florida, in August heat. I spend so much time sweating on the dance floor at most weddings I was worried if it was going to hold up, but it did fantastic! My eye makeup looked as fresh at the end of he evening as it did in the beginning! It is a bit harder to smudge shadows with it, but some practice will help that. A very thin layer goes a long way and if you allow your shadow to set with it and dry completely before opening your eyes it shouldn't crease. My new favorite go to for long lasting wear!
Date published: 2017-08-17
Rated 5 out of 5 by LoHa from Longlasting, and Then Some!! I bought this with the intention of trying it with eyeliner - I've found that, even with waterproof liners, I'll wind up with a raccoon effect. This stuff ROCKS. Even when I uses a non-NYX, non-waterproof eyeliner, my lines stay put; one quick swipe across my lids above the lashes, let it dry and apply the liner, and I'm good to go... all... day. And, when I use it with the NYX Gel Liner, I'm set all day into the night!
Date published: 2017-08-15
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Is this product non comedogenic?
Hey there! Thank you for your interest in our Proof It! Waterproof Eyeshadow Primer! At this time, NYX Professional Makeup products do not claim to be non comedogenic. In the future if this changes, the package and artwork will be updated to reflect so. We hope this information is helpful! Please feel free to reach out to us directly with any additional information or if you need any further assistance!
Date published: 2019-08-19
What is the difference between this and the HD Eyeshadow base?
Hi there! Thank you for your interest on our Proof It! Waterproof Eyeshadow Primer. Our Proof It! Waterproof Eyeshadow Primer is waterproof.
Date published: 2019-04-02
Does this product go on clear or with some skin color? I’m looking for a primer that will have some coverage so that my eyelid veins are covered up.
Hi Katie! This is a clear primer. We have our HD Eyeshadow Base that makes skin appear smoother more even toned and ensures lasting makeup application. We hope you check it out!
Date published: 2019-01-24
Can this help glitter stay on??
Hey Theazn! Our Proof It! Waterproof Eyeshadow Primer is not suitable for Glitters. If you are looking for something to help glitter adhere we would like to recommend our Glitter Primer. This primer has a light and creamy formula that sets and then holds on tight to our Face and Body Glitter for a sparkle-packed look all day long. You can find it here: http://tinyurl.com/ycyl8mxb. We hope this helps!
Date published: 2018-09-26
How well does this primer work for blending different eye shadows?
Hi there! Our Proof It! Waterproof Eyeshadow Primer will help to keep your eye makeup stay in place without creasing or smudging. Hope this helps!
Date published: 2018-06-11
Does this go on white? I'm looking for a white primer. Thx
Hi there! While this isn't a white primer, you may like our Eyeshadow Base in White.
Date published: 2017-11-27
Can this product be used on the waterline?
Hi there! This shadow primer is formulated for use on eyelids.
Date published: 2016-07-08
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