Price: $7.00

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In Stock

Why We Love It


Intensify your shadows with our durable and waterproof eyeshadow primer. Smooth on to lids before applying shadows and voila! Your eye makeup will stay in place no matter what the weather without creasing or smudging.

This Product is also:
  • Vegan Vegan



For most recent ingredient list, please refer to packaging.

VP/Hexadecene Copolymer, Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Isohexadecane, Bis-Diglyceryl Polyacyladipate-2 , Phenyl Trimethicone, Dimethicone, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Ethylhexyl Glycerin, Phenoxyethanol, Triethyl Citrate, BHA. MAY CONTAIN / PEUT CONTENIR (+/-):  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499). 


Rated 5 out of 5 by from My absolute favorite!!! The Proof It! Waterproof eye shadow primer is life changing!!!
Date published: 2018-10-21
Rated 4 out of 5 by from Works This product works. But you have to use a powder base after you put it on. It stays a bit sticky. Without a powder base you can’t blend your eyeshadow.
Date published: 2018-07-22
Rated 5 out of 5 by from Omg—miracle product! I got this a few weeks ago at Ulta, after seeing it online. I wanted to see if it worked for me, I have hooded eyes and eyeshadow creasing is ALWAYS a problem for me. I have tried so many tricks and products....even the holy grail product UD primer eyeshadow would crease within a few hours. But this stuff...omg wow!! My eyeshadow looks perfect 12 hours in, and outlasts all my other makeup. I truly can’t believe it!! The trick is to set this product with a powder before applying your shadow. I’ve tried a couple different powders, so far everything works, but my favorite is the Nyx set it and don’t fret it loose setting powder. Anyway, I’ve probably gone on long enough, but my hooded eye gals, you’ve GOT to try this. Game changer.
Date published: 2018-07-05
Rated 5 out of 5 by from Excellent make up I love everything but specially. Matte lipsticks those are the best part of shopping
Date published: 2018-07-05
Rated 5 out of 5 by from love! I’ve been using this for years and I refuse to use any other primer, at the end of the day my eyeshadow still looks bomb
Date published: 2018-06-09
Rated 5 out of 5 by from No creasing or wiping off I bought this a little while ago and it works beautifully! Even after going on long walks where it was extremely hot, sweaty, or humid my eye makeup was still able to last with not so much as a crease. Never smeared or wiped off throughout the day. Very pleased with this product
Date published: 2018-05-21
Rated 5 out of 5 by from I have tried many different kinds of eye primers I have tried many different kinds of eye primers and this one has been the best one out of all them. 1. It is not sticky or glue-ish 2. Applies easily with the soft tip that comes with it. 3. It feels moisturizing. 4. Works on Oily Eyelids!!! WOW!!! 5. The price is unbeatable for this quality, seriously!
Date published: 2018-05-11
Rated 5 out of 5 by from Amazing I used this the first day I received it. It was the first day my eyeshadow lasted all day. It’s easy to use and lightweight
Date published: 2018-04-24
Rated 1 out of 5 by from Made My Eyelid Wrinkly I am a 23-year-old woman and this primer made my eyelids wrinkly! It's also very oily. When I put eyeshadow on it, after letting it dry a minute, it looked like I applied to a sweaty eyelid.
Date published: 2018-04-16
Rated 5 out of 5 by from Absolutely Amazing I have been using this for close to year now, and I can without a dought say it’s amazing. I have oily skin my eyeshadow no matter the brand always ended up being a clump at the crease. Since using this product my shadow stays exactly where it supposed to. I have even gone to the gym after work sweat for 2 hours and it still looks like I just put my eyeshadow on. I really just can’t say enough wonderful things about this product. Just amazing thank you I love it.
Date published: 2018-04-11
Rated 5 out of 5 by from This is amazing I cannot believe how well this works for the price!!
Date published: 2018-03-26
Rated 5 out of 5 by from No running! I got Proof It! on recommendation of one of your employees, I'm sorry I don't remember the name. It works! I used it for the first time the night of a concert. Pretty much dancing from the second we entered the club. When we left I still had all my eye makeup on, thank you! I didn't sweat it off.
Date published: 2018-03-18
Rated 5 out of 5 by from Love it!! I have hooded eyes and nothing has worked to keep my eyesshadow from sniffing, but This, this keeps my eyeshadow and eyeliner in place. I seriously can't with how this changed my life!!
Date published: 2018-02-12
Rated 5 out of 5 by from Great primer!! I love this. This is the first eye primer that I have ever used, and I applied it before I applied my BB cream, and then my eyeshadow. My eyeshadow stayed in place the entire day and I even took a nap and it was still perfect! Best primer for quality, and price.
Date published: 2018-02-11
Rated 5 out of 5 by from Held on for 16 hours!!!! I worked a 16 hour day yesterday and I used this as my primer. My eyeshadow and liner were flawless even after 16 hours!! It held up through sweat, tears everything. Omg new fave!!!
Date published: 2018-01-30
Rated 5 out of 5 by from Your eyeshadows stays all night I just bought this product and is like magic, my eyeshadow stay all night like if I had just applied it
Date published: 2018-01-07
Rated 5 out of 5 by from Perfect I bought this and as soon as I start using it I noticed it was different from others. Great price for great product
Date published: 2017-12-07
Rated 5 out of 5 by from Game. Changer. I legit fell asleep, full face of makeup, woke up looking fabulous. Not. A. Smudge. SORCERY!
Date published: 2017-11-18
Rated 5 out of 5 by from Doesn't move!! I use this for color guard performances and it's truly water proof, my eyeshadow looked beautiful even after it rained at one of the football games!
Date published: 2017-09-18
Rated 5 out of 5 by from Long lasting! I will never buy another eye primer again after trying this! Lasts for a few months and stays on all day! I have tried so many primers and everything ends up clumping by the end of the day until I bought this! Highly recommend!
Date published: 2017-09-10
Rated 5 out of 5 by from Must have I bought this looking for a primer that would just do what I wanted without it ruining my eye shadow. This one works wonders! Last all day and easy to take off at the end of the day.
Date published: 2017-09-04
Rated 5 out of 5 by from Amazing!! I purchased this on a trip because I left my original (cheap) eyelid primer at home. This primer kept my eyeshadow on for hours without creasing. I actually had to wash my face multiple times to get the shadow off. Amazing purchase!
Date published: 2017-08-27
Rated 1 out of 5 by from worst $7 I ever spent The product comes out sticky and doesn't apply very easily. It actually makes it harder to put my eyeshadow on top of it because it doesn't allow much room for blending. It doesn't do a very good job at anything.
Date published: 2017-08-22
Rated 5 out of 5 by from Lasts for days This is amazing. I put it under my eyeshadow, powder and creams, and it lasts literally for days. Although we all know to take off our make up daily, for those times you are caught staying out at the club or work all night and wakinging up someplace besides your own bed, you will find your shadow still perfect.
Date published: 2017-08-22
Rated 5 out of 5 by from Truly waterproof and long lasting! After a few trial runs with my favorite shadows to figure out how to best apply everything, I used it for my look at a recent wedding I attended in Florida, in August heat. I spend so much time sweating on the dance floor at most weddings I was worried if it was going to hold up, but it did fantastic! My eye makeup looked as fresh at the end of he evening as it did in the beginning! It is a bit harder to smudge shadows with it, but some practice will help that. A very thin layer goes a long way and if you allow your shadow to set with it and dry completely before opening your eyes it shouldn't crease. My new favorite go to for long lasting wear!
Date published: 2017-08-17
Rated 5 out of 5 by from Longlasting, and Then Some!! I bought this with the intention of trying it with eyeliner - I've found that, even with waterproof liners, I'll wind up with a raccoon effect. This stuff ROCKS. Even when I uses a non-NYX, non-waterproof eyeliner, my lines stay put; one quick swipe across my lids above the lashes, let it dry and apply the liner, and I'm good to go... all... day. And, when I use it with the NYX Gel Liner, I'm set all day into the night!
Date published: 2017-08-15
Rated 5 out of 5 by from Great primer! I hadn't sampled this primer prior to buying it online, but I was happily surprised. It kept my eyeshadow and liner in place, even while in the pool! I love the stuff!
Date published: 2017-08-12
Rated 1 out of 5 by from Irritation This product gave me rashes on my eyelids. It is also clumpy and poor quality. Can't even return it because of the terrible return policy.
Date published: 2017-08-10
Rated 5 out of 5 by from AAAAA-Mazing When I bought it I wanted to test it out so I wore eyeshadow one day with the primer and one day without it. The day I went without it the eyeshadow was smudged and smeared within a few hours. The day I used the primer the eyeshadow lasted from when I put it on (at like 9 a.m) until I removed it with makeup wipes (at like 10 p.m) it looked EXACTLY like it did when I applied it. No smudging, no oily appearance, no smearing. I love say the least
Date published: 2017-07-31
Rated 5 out of 5 by from a must have in the summer! I bought the eye & eyebrow primers. Absolutely love with my gel eyeliners & brow powder. I used before each of my kids baseball games & to a water park! My makeup stayed flawless & I got so many compliments!
Date published: 2017-07-31
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What is the difference between this and the HD Eyeshadow base?

Asked by: ScarlettW
Hi there! Thank you for your interest on our Proof It! Waterproof Eyeshadow Primer. Our Proof It! Waterproof Eyeshadow Primer is waterproof.
Answered by: NYX Professional Makeup
Date published: 2019-04-02

Does this product go on clear or with some skin color? I’m looking for a primer that will have some coverage so that my eyelid veins are covered up.

Asked by: Katie jean
Hi Katie! This is a clear primer. We have our HD Eyeshadow Base that makes skin appear smoother more even toned and ensures lasting makeup application. We hope you check it out!
Answered by: NYX Professional Makeup
Date published: 2019-01-24

Can this help glitter stay on??

Asked by: Hwii808
Hey Theazn! Our Proof It! Waterproof Eyeshadow Primer is not suitable for Glitters. If you are looking for something to help glitter adhere we would like to recommend our Glitter Primer. This primer has a light and creamy formula that sets and then holds on tight to our Face and Body Glitter for a sparkle-packed look all day long. You can find it here: We hope this helps!
Answered by: NYX Professional Makeup
Date published: 2018-09-26

How well does this primer work for blending different eye shadows?

Asked by: CynthCynth
Hi there! Our Proof It! Waterproof Eyeshadow Primer will help to keep your eye makeup stay in place without creasing or smudging. Hope this helps!
Answered by: NYX Professional Makeup
Date published: 2018-06-11

Does this go on white? I'm looking for a white primer. Thx

Asked by: Magu
Hi there! While this isn't a white primer, you may like our Eyeshadow Base in White.
Answered by: NYX_Cosmetics
Date published: 2017-11-27

Can this product be used on the waterline?

Asked by: Gph1
Hi there! This shadow primer is formulated for use on eyelids.
Answered by: NYX_Cosmetics
Date published: 2016-07-08
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