Price: $10.00



In Stock



Create a flawless face and set your makeup up for success with our new Soft Focus Primer—a weightless, silky primer balm that glides on with ease and delivers a translucent finish for a dreamy, soft focus effect. Complete with a plush sponge applicator, this luxe compact is the perfect addition to your beauty routine.



For most recent ingredient list, please refer to packaging.

Isononyl Isononanoate, Aluminum Starch Octenylsuccinate, Ozokerite, Silica, Helianthus Annuus (Sunflower) Seed Oil, Water/Aqua /Eau, Argania Spinosa Kernel Oil, Tocopheryl Acetate, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77491, 77492, 77499).



Soft Focus Primer is rated 2.8 out of 5 by 25.
Rated 1 out of 5 by from Awful I bought this about 2 weeks ago and I wish I wouldn't have. I was looking for a new primer and this was by far the worst decision. It didn't blur my pores or help my makeup at all. My face got very oily and my makeup continued to transfer even with a heavy spray of setting spray. I applied multiple ways. With the sponge, with my fingers, etc and just didn't do what I expected. When applying my foundation, my foundation sunk into the larger pores on my cheeks and was very noticeable. I tried using multiple brushes and my fingers to apply my makeup and it just looked awful. My makeup would cake up on my nose and look like I had been rubbing it and had patches. makeup creased under eyes and laugh lines and on my forehead.
Date published: 2016-07-12
Rated 2 out of 5 by from Not enough product! This primer really blurs fine lines and gives my face a softer appearance. My makeup has lasted all day each time that I've used this. The problem is that I've only used it about six times and I've already hit pan. I probably won't buy again unless they cut the price in half. Such a shame because I was so excited about how well it worked for me!
Date published: 2016-02-16
Rated 4 out of 5 by from Great product, Small package I love this primer. It really blurs out my face and creates a perfect base for my foundation. The reason I took away a star was I have only been using about two weeks and its almost gone! I used to use the photo loving primer and it lasted forever!!
Date published: 2016-02-27
Rated 1 out of 5 by from liked the concept but... I loved the thought of primer in a compact however, this was a mess! it tended to ball up on my face if even the slightest bit too much was used...if the pressure was too much w the sponge, it got everywhere in the compact. it was very light weight tho...but unfortunately, that was the only plus for me.
Date published: 2016-02-08
Rated 3 out of 5 by from Great, but lose the sponge and add more product! I have been waiting to write this review for a took me a bit to get familiar with this product and figure out how it works best for me. I just opened my second one a few weeks ago, and I have some feedback. -First of all, DITCH THE SPONGE. It's a terrible way to apply this product...and makes it seem like a bad product when it's not. -Secondly, this needs to be the VERY FIRST thing you put on your face. If there is anything else underneath it, it will ball up or slide around and make streaks. -Lastly, there is waaaaay too little product in the pan for $10. If the bulky packaging was spared and was put into a squeeze tube with more product, I would happily pay $10, but not when I feel like I'm paying for a giant compact and sponge that doesn't work. Other than that, this really is a nice primer for blurring large pores. I have the pore filler and do like it, but I can't use it too many days in a row or it makes me break out. This one doesn't make me break out! yay! I just use my fingers to apply it...I take a swipe from the pan and smooth it over the areas I have the largest pores- mainly my cheeks and a bit on my forehead. I try and massage the product into my skin & pores well so it's not sitting on top. I then give it a mist with the primer spray and let it dry. Then I do BB cream and concealer and mist again with the primer spray, let dry, and finish with a dusting of the HD grinder powder and matte bronzer. Great product, but disappointing value for the money.
Date published: 2016-03-07
Rated 1 out of 5 by from Wish I could get my money back I was super excited when this came out and rushed to my local store to purchase it. The first time I used it it actually made my pores and line stand out more which is the opposite of what it is supposed to do. The second time I used it I was already hitting the metal casing and as i was putting in on is just rolled into product worms and fell of my face. It made me look like my skin was flaking. I tried using just my finger and the same happened. Very disappointed with this primer since I love NYX and have been using your products for over a decade.
Date published: 2016-03-01
Rated 3 out of 5 by from Great concept! I gave this product three stars, the performance is iffy. Works great with my mineral foundation. Not so well with my liquid foundation.
Date published: 2016-02-02
Rated 3 out of 5 by from Good Product I would give the product a 5. I think it works just as well as Benefit The Porefessional. My makeup lasts all day with this. It goes on smooth and you can instantly see a difference when you put it on......the packaging however is horrible! For one there is no need for the sponge. I tried it and use my fingers instead. I hit pan after 3 days of using it and that makes it not worth $10. I will not be purchasing this product again unless NYX decides to put this in another form of packaging.
Date published: 2017-07-17
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Is this shade safe for all skin tones ?

Asked by: CMarie6102
Hi there! This little beauty has a translucent finish, which makes it a great pick for anyone. xoxo
Answered by: NYX_Cosmetics
Date published: 2016-02-05
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