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Lift and lengthen your lashes up high with our mascaras, including our waterproof formulas.
Whether you like them long and wispy or full and thick, luscious lashes are the ultimate complement to any eye makeup look. And with our range of lengthening and volumizing mascara makeup, you can ensure that your eyelashes are always on point.
A waterproof mascara is a must for all-day makeup looks, and our Worth The Hype Waterproof Mascara fits the bill (and then some). This comfortable mascara stands up to rain, sweat, and tears, leaving your lashes visibly full and feathery-soft, no matter what the day throws at you. Plus, the tapered brush tip makes it easy to access harder-to-reach areas like your bottom lashes and inner corners, ensuring that no lash goes untouched. Brush through your lashes once for a natural-looking, feathery finish, or build, lengthen, and darken to your liking—it’s all within reach with this must-have mascara.
Intense volume and up-to-there lift are just a swipe away with our On The Rise Volume Liftscara. This lash-lifting and lengthening mascara boasts a rounded hourglass-shaped brush that coats each lash with the vegan, matte-black formula. The result: instantly lifted lashes and eyes that look bigger.
And for a bold lash look anytime, snag On The Rise Lash Booster. This mascara primer is designed to pair perfectly with our lash-lifting mascara. It’s formulated with castor oil and boasts a gray-black tint that boosts the intensity of your natural lashes and your mascara. Use it as a primer before applying On The Rise Volume Liftscara for ultra-lush lashes, or wear it alone for subtle lash enhancement that’s perfectly suited for no-makeup makeup looks.
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What Exactly Does Mascara Do?
Eyelash mascara is a type of eye makeup product designed specifically for use on the eyelashes. Mascaras can be formulated to do different things, but ideally, the best mascara should add volume or length (or both!) to your lashes. They (save for clear mascaras and mascara primers) also can add color to your lashes for a standout look. Regardless of the formula, though, the end goal is typically the same: to help enhance your natural eyelashes.
Is Mascara Good For Daily Use?
You can definitely wear mascara every day. In fact, a lot of people choose to do just that because mascara can act as the perfect finishing touch for both subtle and bold eye makeup looks. When choosing a daily mascara, we recommend seeking out a formula that suits your style and needs—for example, a highly-pigmented volumizing mascara may be ideal for those looking for a more striking eye makeup look while lengthening brown mascaras can provide a more subtle, natural-looking finish.
Do You Put Mascara On Fake Lashes?
You can put mascara on before applying false lashes if desired, but we don’t typically recommend putting mascara on the falsies themselves—especially if you plan to use them more than once. If you’re after a super-striking lash look, try reaching for our Jumbo Lash! Vegan False Lashes. Available in four different styles, from soft and wispy to ultra-full, these stackable vegan lashes provide jumbo length, volume, and impact with up to 12 hours of wear. Plus, they’re reusable up to 15 times and don’t require unwieldy eyelash glue. Just use our Jumbo Lash! 2-in-1 Liner & Lash Adhesive to line your upper lids, then pop on your false lashes for a lash look that lasts.
Is It Bad To Sleep With Mascara On?
Sleeping with makeup on is a no-no— it can leave your eyes irritated, especially if you do it frequently. Before hitting the sheets, take off your makeup with a makeup remover, like our Stripped Off Micellar Water. The cleansing water helps remove makeup and other impurities for skin that feels thoroughly refreshed.
How Do You Remove Waterproof Mascara?
The best way to remove waterproof mascara is typically with a makeup remover designed for waterproof makeup, like our Be Gone! Makeup Remover Wipes. These gentle wipes help dirt, oil, and even waterproof mascara with ease, leaving your skin feeling clean and fresh. To avoid damaging your lashes while trying to remove your mascara, hold the makeup wipes over your closed eyes for a few seconds before wiping it off.