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LEARN MORE ―＋
What is concealer?
Makeup concealer is a full coverage product for your face that can be used alone or with foundation. When applying concealer, it’s important to apply a thin layer of foundation first before adding concealer as it is difficult to gauge how much concealer to use until you’ve applied your foundation base. Putting on concealer first can result in rubbing and moving the concealer off the intended area creating double work.
How to apply concealer?
For sheer coverage use your ring finger to lightly press concealer into the skin until blended.
To achieve medium to full coverage, use a brush or damp beauty sponge and blend outward for the most even application.
We recommend our HD Photogenic Concealer Wand, which comes with a built-in wand applicator that allows for quick and easy application on the go.
What is concealer used for?
Concealer is used to cover small blemishes and used to reduce large pores and dark circles. If you are looking for something versatile, we recommend our Can’t Stop Won’t Stop Contour Concealer. The formula is blendable and matte which is perfect to brighten under eye areas, contour to perfection, and cover imperfections.
How to pick concealer color?
For a lighter more natural look, use a fluffy powder brush. For a more flawless full coverage use a dense brush or beauty sponge to press and layer product into skin. Rule of thumb is to start in the center of the face and blend outward toward.
How do I match foundation/how do I find my foundation shade?
To pick the right color concealer for dark circles or blemishes, it’s important to pick a concealer that is at least one shade lighter than your regular shade of your foundation. Not sure which foundation shade you are? Try our virtual shade finder to find your foundation shade match in 60 seconds or less.