Eyebrow Makeup

It’s all about preference when it comes to what eyebrow product best suits your needs. If adding color is your main priority, try a tinted brow pen, such as the micro-tipped Lift & Snatch! Brow Tint Pen. For those looking to tame or shape unruly brows, we recommend an eyebrow gel or mascara, like Thick It Stick It! Brow Gel. And if you want something that does it all, look for a two-in-one product , such as our Fill & Fluff Eyebrow Pomade Pencil.

Finding the easiest eyebrow product to use really depends on what you’re going for—for example, a fine-tipped pen is easiest for creating hair-like strokes, while brow gels and mascaras are best suited for taming existing brow hairs. Ultimately, there’s no one-size-fits-all answer, but for beginners, we often recommend starting with Micro Brow Pencil.

Before reaching for your eyebrow products, it can be helpful to use tweezers to pluck any stray hairs around your brows—this isn’t necessary, but it can help you get a better idea of your natural brow shape. Once you’re ready to start grooming your brows, decide what it is you want to do. If you’re looking to fill in sparse areas, use Micro Brow Pencil to draw hair-like strokes where you want a fuller look. From there, you can brush up your brow hairs with a buildable brow mascara for a thick, fluffy finish, or brush your brows straight up with brow glue for a laminated brow effect. Ultimately, it’s up to you—experiment until you find a look that you love.

First, brush your brows in the direction of hair growth using a clean spoolie brush. Then, using the precision tip of our Micro Brow Pencil (or Lift & Snatch! Brow Tint Pen) begin drawing short, thin strokes in any sparse areas to create the illusion of thicker brows. For a natural look, try to fill it in lighter at the front of your brows than at the tails, as our eyebrows are typically a bit less dense toward the front. Once you finish drawing your faux brow hairs, you can brush through your brows once more with the spoolie and set the look in place with a tinted brow gel (we recommend Thick It Stick It! Brow Gel for a full, voluminous brow look).

Not everyone is born with full, fluffy arches—but that doesn’t mean you can’t create them. For those with little to no brow hair, our Lift & Snatch Tinted Brow Pen is a lifesaver. The buildable tinted formula allows you to draw hair-like strokes from scratch, so you can build the arches of your dreams. For an even more natural effect, use two shades of the pen—one darker, one slightly lighter—to create the illusion of depth and ensure the front of your brows aren’t too dark.