PROUD PARTNERS
At NYX Professional Makeup, our partnerships are an extension of what we stand for - self-expression, individuality, and the communities shaping culture. This page spotlights the people, organizations, and platforms we’re proud to partner with as we create impact in beauty and beyond.
MAKE THEM LOOK
NYX Professional Makeup is proud to be a champion for cultural change across the women's sports industry by encouraging more viewership, support, and celebration of female athletes. With the platform ‘MAKE THEM LOOK’ NYX Professional Makeup aims to empower female athletes with a call for bold self-expression.
Alyssa & Gisele Thompson
In 2025, NWSL soccer stars and sisters Alyssa and Gisele Thompson became the faces of ‘MAKE THEM LOOK’ showcasing the products they wear both on and off the field.
“I think this campaign is so cool, because it’s not only about how the product looks on you, but like how you feel when you’re wearing the product, and that’s super important to us.” – Alyssa Thompson
“…it’s about self-actualization and confidence. Even when we’re playing soccer, when I feel good, and look good, I’ll play better and I’ll feel more confident in myself and my abilities to do anything.” – Gisele Thompson
FEATURED PRODUCTS
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PROUD ALLIES FOR ALL
IN PARTNERSHIP WITH THE LOS ANGELES LGBT CENTER
Our mission is to build a global network of allies to ensure everyone can show up exactly as they are. We believe that pride is not a monthlong campaign, but a yearlong celebration of the LGBTQIA+ community.
