FOUNDATION MAKEUP
Whether you want to rock a fresh-faced, dewy look or prefer keeping it matte, we’ve got you covered (literally). Our foundation makeup comes in a range of finishes to suit any beauty look.
For up to 24-hour coverage that won’t smudge, budge, or streak, try our best-selling Can’t Stop Won’t Stop Full Coverage Foundation, which provides full coverage with a natural-looking, matte finish. This creamy, fan-favorite foundation is available in 45 versatile shades with neutral, cool, and warm undertones, so whatever your skin tone, you’ll be able to find your match.
If you’re after a customizable finish, build your makeup foundation with Total Control Pro Drop Foundation, a weightless liquid formula that provides a natural, healthy-looking finish. Use a little for a sheer, CC cream-like finish, or build it up to create more coverage—the choice is yours. Pick from one of 30 wearable shades or customize your perfect hue with our Total Control Pro Drop Foundation Hue Shifter. Designed to be used with the liquid foundation, this pigment-packed formula allows you to darken, lighten, and adjust your foundation shade to match your skin (we break down the how-tos in our tutorial here). You’ll feel like a total pro—and your perfectly-matched foundation will have you looking like an expert makeup artist, too. If you’re not sure what foundation fits you best, check out our Foundation Finder, which will help you find your perfect formula, shade, and finish in one minute or less.
For a super-smooth application and serious staying power, we recommend layering your foundation over primer. We have primers and setting sprays that coordinate with and complement our foundations, so you can create a seamless look that suits your skin.