Foundation Makeup

How you apply your foundation depends on the formula you’re using. For instance, powder foundation and cream foundation differ in how they’re used. Powder foundations are usually applied with a soft, full brush, like our Pro Powder Makeup Brush, while liquid and cream formulas can be applied with a denser brush, a dampened makeup sponge, or even your fingers. You’ll want to start in the center of your face and blend your chosen formula outward to create a soft-focus finish that provides lasting coverage but still looks natural. And if you’re not sure what method suits you best, experiment! It’s your look—you should feel free to apply your makeup however you want.

Concealer and foundation are similar but not exactly the same. Foundation is your base—it’s made for covering your entire face. Concealer, on the other hand, can be super-pigmented and designed to help camouflage smaller imperfections (like blemishes and dark circles) that your foundation didn’t completely cover. Another difference: Some concealers, including our fan-favorite Can’t Stop Won’t Stop Contour Concealer, can pull triple-duty as a concealer, a contour, and a highlighter. We love a multitasker.

Pro Tip: Apply your foundation first, then dab concealer onto areas that need a bit more coverage and blend it out for a flawless look that lasts throughout the day.

We’re guessing you want your makeup to last and stay vibrant all day long (who doesn’t?), which means a makeup primer should be the first step in your makeup routine. After finishing your skincare steps, you’ll want to reach for a primer that suits your skin’s needs. If smoother skin is what you’re after, try Pore Filler Primer, which fills pores and fine lines for a soft-focus finish. For those in need of hydration, a plumping primer, like Plump Right Back Primer + Serum (it contains hyaluronic acid plus four other skin-loving electrolytes and vitamins), can help keep your foundation looking fresh. If you’re not sure what primer to use, check out our article Prime Time: How To Choose The Right Makeup Primer—we break down all the need-to-knows there.

There are no rules when it comes to makeup—not in our (perfectly-lined) eyes, anyway. In other words, if you want to wear foundation every day, go for it! Our foundations are vegan formulated and cruelty-free and can be worn every day. Just remember to take off your makeup before heading to bed so your skin can breathe a bit while you snooze the night (or day) away.

The right foundation can make your skin look youthful and even—it shouldn’t visibly age you. Sometimes, however, foundation can settle into fine lines (especially if your skin isn’t adequately prepped) and make said lines appear more prominent. This is probably where the “foundation makes you look older” myth comes from. To achieve a smooth, crease-free finish, prep your skin with primer before applying a hydrating foundation.