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Eye Makeup

Experimenting with eye makeup is one of the easiest (and most enjoyable) ways to express yourself through makeup. Whether you love bold eyeshadow looks or prefer to keep things classic with a subtle flick of eyeliner, we’ve got all of the eye makeup products you need to ensure all eyes are on you.

EYE

EYE

36 products
36 products
NYX Professional Makeup The Brow Glue Crazy Lift product packshot on white background with clear product texture swatch
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The Brow Glue Crazy Lift Brow Lamination Gel

A 24-hour strong-hold brow lamination gel that delivers a non-crunchy, flake-proof, and sweat-resistant hold.

Color:
Clear
One colour available
EXCLUDED FROM PROMOTIONS
Old price New price $12.00
Palettes
ULTIMATE SHADOW PALETTE
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POWDER LOUDER BROW PENCIL
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ZERO TO BROW LONGWEAR BROW GEL
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Jumbo Lash! Vegan False Eyelashes
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Epic Wear Waterproof Eyeliner Stick
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Epic Wear Waterproof Eyeliner Stick

High-impact, waterproof eyeliner pencil

Old price New price $9.00
Glitter Primer

Glitter Primer

Long Wear Glitter Primer

Old price New price $6.50

What Eye Makeup Basics Should You Have?

A basic collection of makeup for eyes typically includes eyeshadow, eyeliner, mascara, and brow gel, each of which serves a different purpose.

Eyeshadow is often the focal point of an eye makeup look. It’s used to color the lids and can come in an array of formats, colors, and finishes. Eyeliner is used to help define your lash line and waterline. Liquid formulas are also ideal for creating wings.

Mascara is makeup specifically for the eyelashes and is meant to help make your eyelashes look longer, thicker, and darker. Finally, there’s brow gel. This type of eye makeup product is designed to help shape and tame your eyebrows. Tinted versions can also add color to make your arches appear thicker. Depending on your desired end result, you may use one of these products for a simple makeup look or combine them all to embrace a full glam moment.

How Do You Choose Eye Makeup?

You should choose eye makeup based on your desired look, skin tone, and skill level.

Neutral eyeshadow sticks and blendable pencil eyeliners are great for creating soft, natural-looking eye makeup looks. If you favor bolder makeup, try colorful powder or liquid eyeshadows, volumizing mascaras, and pigmented liquid eyeliners.

Consider your skin tone when selecting eye makeup. Lighter colors like pinks, blues, and greens complement fair skin well, while richer jewel tones pop against deep skin tones.

If you’re starting your collection from scratch, consider picking up a neutral shadow palette and a classic black pencil liner. The palette will include an array of shades you can use to create different eye makeup looks, while the liner can be used to complement your eyeshadow or be worn on its own for a subtler, simpler look.

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Eye Makeup FAQs
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