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Get Your Personalized Makeup Look With Our Beauty Services

Makeup Tips & Services

Discover expert makeup tips and services, from AI-led beauty consultations to a personalized foundation finder.

Meet Myaia the Artistry Intelligence Assistant

Virtual Makeup Consultation

Meet MYAIA, a.k.a. My Artistry Intelligence Assistant. Our virtual consultant was supplied with advanced beauty AI, powered by our top NYX Professional Makeup Artists, who taught her everything she knows. She can help guide you through the makeup products and looks that work best for your unique facial features. Starting your makeup consultation is easy—just take a selfie on your mobile device.

Find Your Foundation

If you need help selecting your foundation match for a totally fuss-free shopping experience.
Find your Foundation
Try Before You Buy With Our Try-On Tool

Try On Makeup Before You Buy

Picture this: You’re eyeing a lipstick, eyeshadow palette, or foundation but not quite sure it’s right for you. That’s where our new virtual try-on tool comes in. It lets you test makeup online, so you can stop worrying about the potential for buyer’s remorse. You can even pick one of our pro-level eyeshadow palettes and create a custom eyeshadow look with up to five placements on the inner corner, crease, and more—all virtually. Upload a picture or use live mode to instantly see just how amazing you’ll look sporting different shades and finishes.

Consult With The Pros

When in-store visits aren’t available, our beauty advisors are only a call away. Hop on a live video chat with one of our expert makeup artists to learn new makeup tips and get all your questions about our beauty products answered. They’ll help match your foundation shade, recommend the best lipstick for you, and more. And the best part is, you can virtually try-on each product during your chat and get feedback in real-time.

Available Monday - Friday, 9 AM - 6 PM PST

Consult with the Pros
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