MAKEUP TIPS & SERVICES

With artificial intelligence, a computer is able to perform tasks that, in the past, would have required a human. AI has been used to bring the world self-driving cars, virtual assistants, and more. And it also has a place in beauty. At NYX Professional Makeup, we utilize AI beauty technology to help improve your makeup routine. MYAIA is our artificial intelligence assistant that provides in-depth personal facial structure reports and custom makeup looks and techniques. It’s everything an expert makeup artist could help you with, but it’s available anywhere, anytime. Oh yeah, and it’s free!

You try on clothes before you buy a new outfit, you take a car for a spin before you make the big purchase, and so on. There’s real value in trying something before you spend your hard-earned money on it. But for a long time, there was no real dressing room equivalent for makeup. (A quick swatch on the back of your hand doesn’t count!) That’s all changed, however, with virtual makeup try-ons. These virtual makeover tools allow you to select products and see what they might look like on you. You can glean whether they complement your hair color and skin tone or see if you actually want to embrace a new, colorful trend.

When shopping on nyxcosmetics.com, look for product pages with the “Try It On” button. Click the button, and from there, you can upload a picture or use the live camera feature to take the product for a test drive. Experiment with different shades, or try on premade makeup looks to experience a total glow-up.

There is no exact agenda for a makeup consultation—it really depends on what you need and want. When you speak with one of our beauty advisors, generally, they’ll start by asking for a bit of background. You can share about your skin (is it dry or oily?), your current favorite products, and your beauty goals (finding the perfect foundation, learning new makeup looks, etc.). From there, you have the floor to ask all of your pressing makeup questions. Find out which NYX Professional Makeup products are best for you, how to apply them, and more.

During an in-person makeup consultation, the expert may apply products for you or watch you test them yourself and offer tips. With an at-home one, you can use our virtual tool to try different products and colors during the consultation. This makes it easy for you to share your thoughts (let’s say a lipstick looks slightly too bright or sheer) while allowing the virtual beauty advisor to come back with a revised recommendation.

1. Learn More About Makeup
Utilizing makeup services and education materials available to help you expand your makeup knowledge is one of the best ways to improve your beauty looks. In addition to meeting with an online makeup consultant, we recommend reading makeup tutorials and following along at home. The more you practice, the better you’ll become.

2. Use Quality Products
If your makeup doesn’t look great, it could be that you’re using the wrong products. Make sure they’re good quality and well-suited to your goals. For example, don’t apply a heavy matte foundation when you’re trying to emulate a soft, model-off-duty look. (Our Bare With Me Concealer Serum is better suited to such a look.) This is something you can also learn more about from a virtual makeup consultation.

3. Prep Your Skin
Your makeup matters but so does what comes before it. When you smooth foundation and blush onto skin that hasn’t been prepped, the result can be cakey, uneven, or any other number of negative adjectives. That’s why we’re firm believers in primer, which not only helps makeup go on easier and look better but also makes it last longer. Try our Plump Right Back Primer + Serum for a vegan formula that leaves your face ready for the rest of your products.

As a preview of what’s to come from our makeup services, we’ll share a few makeup tips right here and right now.

Don’t: Layer Liquid Over Powder
There's a lot of room to experiment with makeup. That said, there are a couple guidelines that can help you achieve your best looks. And one of those is that we don’t recommend layering liquid and cream formulas on top of powder foundations, blushes, highlighters, or contour products. Powder products are drier and can cause liquids to cling to your skin in a mighty unflattering, patchy manner.

Do: Pair Like With Like
Using products with a similar consistency helps create a seamless makeup look. That means using both a cream blush and contour or pairing powder foundation with powder bronzer. Of course, mixing consistencies can be great if done right (it can even increase the longevity of your makeup!). To do just that, apply liquids and creams first, then powders. It’s when you switch the order that you may run into issues.

Don’t: Skip Washing Your Makeup Brushes
One of the biggest beauty mistakes is to never (or rarely) clean your makeup brushes and tools. It may seem like it’s just an extra chore, but not washing them can have real consequences for your makeup looks—and your skin. Starting with the former, dirty brushes won’t apply makeup as well. They can’t pick up product correctly because the bristles are already caked in makeup. As for your skin, unclean brushes can transfer dirt and oil to your skin and lead to blemishes. We recommend deep cleansing brushes with our Makeup Brush Cleaner at least once a week.

Do: Use Makeup Brushes
While washing your brushes and makeup sponges may take a bit of time, it’s 100% worth it over either alternative: using dirty brushes or going without brushes. Pairing the right brush with the right product can help said product perform better, making a significant difference in your beauty routine. Explore our range of pro makeup brushes, which are designed to apply products evenly and blend beautifully.

The best way to learn to do makeup that looks professional is to learn from a, well, professional. Try our virtual makeup consultations to get tips from a real expert. You can even ask which NYX Professional Makeup products they recommend for pro-inspired looks. (The products on our professional artistry page are a great place to start if you want to begin building your collection right now.)