LIPSTICK

When it comes to finding the best lipstick for everyday wear, there is no one-size-fits-all answer—your preferences are what matter most. Liquid lipsticks, like Lip Lingerie XXL Matte Liquid Lipstick, are great for those who want bold, all-day color, while creamy formulas like our Powder Puff Lippie Lip Cream or Soft Matte Lip Cream are ideal when you’re seeking a softer lip look. Ultimately, it’s up to you. Experiment with different colors and formulas until you find your can’t-live-without-it lipstick.

Finding your perfect lipstick shade doesn’t have to be challenging: You just need to determine your skin’s undertones. To do this, take a peek at the veins on your inner wrist. Those with cool undertones typically have veins that appear bluish, while those with warm undertones may notice their veins appear greener. If you’re somewhere in the middle, it’s likely you have neutral undertones.

Once you figure out your undertones, selecting the perfect nude lipstick—or any other color of lipstick—is easy. Those with cool undertones look best in cool-toned lipsticks (think: cherry red or baby pink), and people with warm undertones tend to look best in warm-toned lipsticks (i.e., brick reds and berries). If you have neutral undertones, you’ll likely find that most shades flatter their skin. Remember, though, this isn’t a hard-and-fast rule—if you find a lipstick you love, you should feel free to rock it, whatever your skin tone or undertone may be.

When applying lipstick, you want to have a smooth, even canvas for your color. That’s why we recommend making #ThisIsEverything Lip Scrub part of your evening skincare routine. The jojoba oil-infused formula smooths the lips and helps hydrate for a well-prepped pout. You can use it alone or pair it with a lip balm or oil, such as #ThisIsEverything Lip Oil, to help further hydrate and prep your lips.

If you want a super-defined pout, you can also prep your lips with lip liner before applying your chosen lipstick. Opt for one in a matching shade for a natural lip look, or seek out a lip liner a shade or two darker than your lipstick for a ‘90s vibe.

The best way to apply your lipstick can vary depending on the formula, but generally, we recommend first tracing along the edges of your lips to define them, then filling them in for bold, even color. Some lipsticks deliver buildable, customizable color, while others offer maximum color payoff in a single swipe. To ensure you’re getting the most out of your lipstick, we recommend reading the application instructions on the product you’re using—it’ll provide the most detailed and accurate information about how to put on your lipstick.

Liquid lipstick can last anywhere from an hour or two to all day; it’s completely dependent on the formula you choose. Generally speaking, though, liquid lipsticks tend to provide longer wear than cream lipsticks. If a long-lasting liquid lipstick is what you’re after, we have several that fit the bill. Try Shine Loud High Shine Lip Color for a bold, glossy finish or Lip Lingerie XXL Matte Liquid Lipstick for a matte look—both offer up to 16 hours of transfer-resistant wear.

Liquid lipstick can usually be removed by gently wiping off the color with an oil-based makeup remover. Keep wiping your lips (gently!) until the color is gone, and then replenish moisture with a hydrating lip balm to keep your lips soft and smooth.