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Prime your eye makeup for bold eye looks that last!
Eyeliner & Eyeshadow Primer

Create a canvas for bold, all-day color with our pigment-enhancing eyeliner and eyeshadow primers.



2 products
2 products


Available in 9 buildable & affordable shades


Glitter Primer

Long Wear Glitter Primer

Old price New price $6.50

Ultimate Shadow & Liner Primer

Vitamin E Infused Eye Primer

Old price New price $11.00

When you dedicate precious time to crafting perfect cut creases or building bold smokey eyeshadow looks, using eyeshadow primer can help ensure all that hard work pays off. Designed to help prep your lids for long-lasting color, eye primer is a must-have in any makeup lover’s toolkit. And at NYX Professional Makeup, we have a few different eyeliner and eyeshadow primers to choose from. In other words: No matter what your makeup vibe is, we’ve got you (and your lids) covered.

To boost color intensity and prolong the wear of your favorite eyeshadows and eyeliners (cream, powder, or liquid), snag our Ultimate Shadow & Liner Primer. The vegan eyeshadow and eyeliner primer increases the vibrancy of your pigments and helps lock shadow and liner in place. Plus, it’s available in four skin-adapting shades to flatter a wide range of skin tones. Layer the lightweight, vitamin E-infused formula underneath your eyeshadow to keep your color looking fresh and vibrant. You can even wear it on its own for a soft, natural-looking blurred effect on no-makeup makeup days.

Another great option is our HD Eyeshadow Base. This concentrated eye primer helps the skin appear smoother and reduces creasing. It can also enhance the intensity of your favorite matte, satin, and shiny shadows , helping ensure your eye makeup looks live up to their full potential.

Finally, if you’re someone who loves loose pigments and glitter, we recommend taking our Pigment Primer for a spin. The creamy, blendable formula is easy to apply with your fingers or a brush, and it helps prevent your NYX Professional Makeup Pigments from creasing, smudging, or fading. Just apply it all over your lids, let it dry until it’s slightly tacky , and then pack on the color to your heart’s content. Don’t forget to set your look with setting spray when you’re done for all-day wear.

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