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Why We Love It

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It's all in the name really, NYX Professional Makeup Worth The Hype Volumizing & Lengthening Mascara is your jam for long, full eyelashes that last from the office to cocktails. A breeze to apply, and comfortable to wear, this volumizing mascara features a tapered brush tip coating every lash (even the baby ones on the bottom!) in buildable, lengthening color.

Ingredients

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For most recent ingredient list, please refer to packaging.


68462 INGREDIENTS / INGRÉDIENTS: Water/Aqua/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/ Acrylates/Ammonium Methacrylate Copolymer, Beeswax/Cera Alba/Cire d’Abeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Tribehenin, Acacia Senegal Gum, Glyceryl Behenate, Sodium Laureth Sulfate, Disodium EDTA, Propylene Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Hydroxyethylcellulose, Caprylyl Glycol, Tetrasodium EDTA, Trisodium EDTA, Soluble Collagen, Butylene Glycol, BHT, Potassium Sorbate, Sodium Dehydroacetate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77499). <13044>

How To Use It

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Swipe the spoolie from the base of your lashes to the tips. Roll the handle between your fingertips to lengthen and draw lashes up, out, and away.


Pro tip:
Worth The Hype Volumizing & Lengthening Mascara is buildable, so add layers to achieve desired length and fullness. Complete the look with our Epic Ink Liner.

Q&A

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Will yall be getting the old blue back?

Asked by: Queenie101
Hi Queenie101! Thank you for your interest in our Worth the Hype Volumizing &amp; Lengthening Mascara. This mascara is currently available in Blue, Black, Brownish Black, and Purple. We hope this information helps!
Answered by: NYX Professional Makeup
Date published: 2019-10-24

Is this mascara formula vegan? (The black mascara in particular.)

Asked by: questionfromclaire
Hi there! Thank you for your interest in our Worth the Hype Volumizing &amp; Lengthening Mascara! Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, NYX Professional Makeup has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.
Answered by: NYX Professional Makeup
Date published: 2020-04-18

Is this a tubing-fiber mascara?

Asked by: toshfierce9011
Hey there toshfierce9011 ! Our Worth the Hype Mascara helps with building up fuller, longer-looking lashes with ease. We hope this helps!
Answered by: NYX Professional Makeup
Date published: 2020-01-20

How many coats should you do&nbsp;

Asked by: Jazzpants
Hi there! We recommend 1-3 coats, but can vary depending on the volume and length you want to achieve. Hope this helps!
Answered by: NYX Professional Makeup
Date published: 2019-07-17

What other colors is the Worth the Hype Mascara available in?

Asked by: GoIL63
Hi there! Our Worth the Hype Volumizing &amp; Lengthening Mascara is available in black.
Answered by: NYX_Cosmetics
Date published: 2018-01-05

Hi is this mascara waterproof?

Asked by: Afrooz
Hi Afrooz! Our Worth the Hype Mascara is not Waterproof.
Answered by: NYX Professional Makeup
Date published: 2018-02-03
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THE @NYXCOSMETICS COMMUNITY

CUSTOMER REVIEWS

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Rated 2 out of 5 by from Mascara Chronicles Great wand and brush but I was under the impression that there would be more color present.
Date published: 2020-05-23
Rated 5 out of 5 by from Lives up to its name! My new favorite mascara! My lashes look longer and fuller without feeling stiff. Full disclosure, I use a mascara primer before applying, so I can't give a review of how long it wears solo. I will say with the primer I've managed to wear it for 12 hours (6 of them in a hot, sweaty kitchen) with extremely minimal flaking and absolutely no smudging. I can't wait to try the blue!
Date published: 2020-05-21
Rated 1 out of 5 by from Worth the hype volumizing mascara I can’t review as I didn’t receive the product. I would have loved to have tried it.
Date published: 2020-05-17
Rated 5 out of 5 by from Perfect I hate black mascara and so I'm always looking for alternatives. The purple mascara is awesome!
Date published: 2020-05-16
Rated 3 out of 5 by from purple mascara color wasn't as bright and vivid as thought it would be but still a good quality mascara
Date published: 2020-05-06
Rated 1 out of 5 by from Bad This is BAD mascara. I am not even picky about makeup but it was supposed to be purple. And it came out looking black. Absolutely no color. And super dried out. I also was supposed to get the cleanser for free with it and that didnt come.
Date published: 2020-05-03
Rated 4 out of 5 by from Great pop! I have super super naturally curly eyelashes. I think this mascara is great and gave my eyes a pop! I was looking for more of a fan and length effect. Again, I have curly lashes so that could have been the issue. It’s a good mascara otherwise.
Date published: 2020-04-17
Rated 2 out of 5 by from Not the best.. good at first but flakes off and does last very long. Can wear for an 8 hour shift at work, nothing stays on by the end of the day.
Date published: 2020-03-18
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