Step into a place where everything is not what it seems.
Discover rooms full of wonder.
This is where dolls come alive.
While you might be locked in, your artistry is unleashed.
WELCOME TO THE HAUNTED DOLLHOUSE.
PRIMA BALLERINA DOLL
PERFORMING UNTIL SHE SHATTERS.
SURREAL DIMENSIONS. ILLUSION MAKEUP.
Try the on-the-go DIY illusion makeup look and shop the NYX Professional products you need to recreate it yourself!
DARK MAGIC
STITCHED UP AND READY TO HAUNT.
3D STITCHING. ILLUSION MAKEUP.
Try the on-the-go DIY illusion makeup look and shop the NYX Professional products you need to recreate it yourself!
LA CATRINA
BEAUTY THRIVING BEYOND THE GRAVE.
VIVID DETAILS. ILLUSION MAKEUP.
Try the on-the-go DIY illusion makeup look and shop the NYX Professional products you need to recreate it yourself!
BROKEN BEAUTY
Her perfection is not a reality.
Distorted features. Illusion makeup.
Try the on-the-go DIY illusion makeup look and shop the NYX Professional products you need to recreate it yourself!
NEWLY UNDEAD
DEVOUR A LOVE THAT BITES BACK.
3D GORE & GASH. ILLUSION MAKEUP.
Try the on-the-go DIY illusion makeup look and shop the NYX Professional products you need to recreate it yourself!
2 PALETTES. 6 SHADES OF BUILDABLE, BLENDABLE FORMULA.
Pros know that special effects artistry is all about paint payoff, and our SFX Face & Body Paint is seriously packing pigment!
Meet the global phenomenon named Mimi Choi. Illusion makeup artist known worldwide for her unique eye-catching artistry, Mimi built an army of 1.3 million followers and counting (@mimles). This jaw-dropping artist’s work has been seen everywhere from the Met Gala to Shay Mitchell’s YouTube channel. While she teaches masterclasses around the globe, she also collaborates with renowned brands to bring a surprising delivery to any campaign. Heard of Warner Brothers, Samsung, and UNICEF? We thought so. Mimi has also worked on award-winning music videos, TV shows (catch her work on Disney +), and many magazines. Basically, she’s a pop culture icon well-seasoned for her NYX Professional Makeup debut.
DOLL SEARCH 2020 ENTRY
Submit your best doll makeup tutorial video for a chance to win $5,000 worth of NYX Professional Makeup!
HALLOWEEN ESSENTIALS
One destination for all your Halloween beauty needs.
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Spooky Season's Best Beauty Looks
Not sure what to be this Halloween? Find inspiration and the products to achieve any illusion with this year's most popular looks.
See the looks