Step into a place where everything is not what it seems.
Discover rooms full of wonder.
This is where dolls come alive.
While you might be locked in, your artistry is unleashed.

WELCOME TO THE HAUNTED DOLLHOUSE.

SFX PALETTE

2 PALETTES. 6 SHADES OF BUILDABLE, BLENDABLE FORMULA.


Pros know that special effects artistry is all about paint payoff, and our SFX Face & Body Paint is seriously packing pigment!

artist behind the look

The artist behind the looks


Meet the global phenomenon named Mimi Choi. Illusion makeup artist known worldwide for her unique eye-catching artistry, Mimi built an army of 1.3 million followers and counting (@mimles). This jaw-dropping artist’s work has been seen everywhere from the Met Gala to Shay Mitchell’s YouTube channel. While she teaches masterclasses around the globe, she also collaborates with renowned brands to bring a surprising delivery to any campaign. Heard of Warner Brothers, Samsung, and UNICEF? We thought so. Mimi has also worked on award-winning music videos, TV shows (catch her work on Disney +), and many magazines. Basically, she’s a pop culture icon well-seasoned for her NYX Professional Makeup debut.

Doll Search

DOLL SEARCH 2020 ENTRY

Submit your best doll makeup tutorial video for a chance to win $5,000 worth of NYX Professional Makeup!

HALLOWEEN ESSENTIALS

HALLOWEEN ESSENTIALS

One destination for all your Halloween beauty needs.

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Spooky Season's Best Beauty Looks

Not sure what to be this Halloween? Find inspiration and the products to achieve any illusion with this year's most popular looks.

See the looks
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