Take a scroll through beauty TikTok, and one thing will quickly become abundantly clear: Fluffy brows are having a moment. Whether you call them soap brows, boy brows, or something else entirely, the full, bushy eyebrow trend is everywhere as of late. If you have naturally thick brows, the trend is pretty easy to achieve with some clear brow gel and a spoolie brush. For everyone else, a little more effort is required—but the chic look is completely within reach (even for brow-styling beginners). Here, we’ll teach you how to fill in eyebrows and fluff them up like a seasoned pro.
Why Are Fluffy Brows a Trend?
Beauty trends, just like fashion trends, are cyclical. For a while—specifically in the mid-to-late 2010s—the prevailing beauty trends often focused on creating the illusion of perfection (think airbrushed skin and flawlessly filled-in brows). But in recent years, the pendulum has swung the other way. Now, many beauty trends favor a more natural look, and fluffy brows fit into that category perfectly.
How To Get a Fluffy Eyebrow Look at Home
If you want to get a full brow look, the good news is, it’s pretty simple. Ahead, find our five-step fluffy brow routine and discover which products you’ll need to get the look.
Step 1: Start With Shaping
While bushy eyebrows are a more natural look, you’ll often find that you need to do a little bit of shaping for them to look their best. Here’s how: First, use a clean spoolie (a brush for eyebrows and lashes) to brush your brow hairs upward. Typically, most of your brow hairs will fall within a fairly well-defined area, but if you have thicker brows, you may also notice individual hairs further down your brow bone. You can use your preferred method of hair removal to get rid of these stray hairs and clean up your brow area. Similarly, you may want to tweeze any stray hairs between your brows (in other words, in the “unibrow” area). You can also create a subtle arch by thinning out the tail of your brow. When you’re finished with tweezing, use brow scissors to trim any hairs that are too long—ideally, you want the hairs to be more or less uniform in length for a bushy but well-groomed look.
Step 2: Brush Up Your Brows
Once you’ve finished grooming your brows to your liking, use your spoolie brush to push all of your brow hairs upward again. If you prefer a slightly more subtle look, you can also brush the hairs out at an angle rather than vertically.
Step 3: Fill In Eyebrows
Next comes the detail work—filling in your brows. First, you’ll want to find a brow pen or pencil in a shade that closely matches your natural brow color (tip: if you’re stuck between two shades, opt for the lighter of the two—it’ll look more natural). Then, use your chosen shade to fill in sparse areas by drawing thin, hair-like strokes. You can also use your pen or pencil to add definition to your arches, lengthen the tail of your brow, or fluff up the front of your brows.
As for which brow product to use, we have a few great options. For a soft effect, we recommend our Fill & Fluff Eyebrow Pomade Pencil. The double-sided pencil features a teardrop-shaped tip on one end for drawing precise hairs, lining, shading, and filling, and a micro paddle brush on the other end for blending and fluffing. Another great option is Lift & Snatch! Brow Tint Pen—it boasts a thin, precise micro-brush and is available in ten tinted yet buildable shades. And for those who prefer pencils, we suggest our Micro Brow Pencil. The skinny mechanical pencil boasts a creamy, pigmented formula and a thin tip for creating ultra-precise, hair-like strokes. There’s also a spoolie on the flip side of the pencil, making it a great multi-tasking product to add to your arsenal.
Step 4: Set It With Brow Gel
At this point, your brows should be looking pretty great—and we’re guessing you’d like to keep them that way. That’s where brow gel comes in. Use Thick It Stick It! Brow Gel to thicken your brows and help set them in place (we recommend brushing the brow mascara on in an upward motion to help amplify the full brow look). You can leave it at one coat or layer it on to pump up the volume for extra fluffy, full eyebrows. If you’d rather use an untinted formula, try our classic The Brow Glue Instant Brow Styler, which goes on clear, dries totally transparent, and provides up to 16 hours of extreme hold.
Step 5: Highlight Under Your Arches
Lastly, to make your brows pop, add a subtle highlight with Wonder Pencil. This double-ended pencil boasts a matte-finish concealer on one end and a shimmery highlighter on the other. We suggest using the shimmer shade to trace beneath the arch of your brow for a lifted effect—the perfect finishing touch for your fluffy brow look.
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PRODUCTS USED
THE BROW GLUE INSTANT BROW STYLER
Long-hold eyebrow glue
Micro Brow Pencil
Precise Eyebrow Pencil
Fill & Fluff Eyebrow Pomade Pencil
Dual-ended eyebrow pencil
