LIP

While there are numerous lip shapes, they’re generally split into two categories: full or thin. If your lips are full, they’re likely to appear voluminous and pillowy. Thin lips, meanwhile, tend to be less prominent.

As for why it matters: Knowing your basic lip shape can help you determine the best way to apply your lip makeup. For example, if you have thin lips and want to make them look plumper, over-lining with a lip liner and topping with a reflective lip gloss can help create a fuller lip look. Lip liner can also be used to define and balance specific features, like your cupid’s bow.

How you apply your lip makeup depends largely on what formula you’re using—lip liner and lip gloss, for example, are used differently. One thing that remains constant across the board, though, is that you should prep your lips before applying your lip makeup. We recommend doing this by exfoliating with a lip scrub, like #ThisIsEverything Lip Scrub, then hydrating with a nourishing lip balm or oil (try #ThisIsEverything Lip Oil).

From there, you can apply your product. Lip liner is generally traced over the perimeter of the lips to help define your natural lip border, while glosses and lipsticks are used to fill in your entire pout to add color and (in some cases) shine. Many lip products come with their own applicator to make the job easier, too. That said, for the most accurate application instructions, you should refer to the specific product you’re using—the packaging will typically detail the best way to apply your chosen product.

There are a few different ways you can help ensure your lip look lasts as long as possible. First, proper prep is a must. Exfoliate and hydrate your lips to help create a smooth, soft canvas for your makeup application.

Then, line your lips using a long-wear lip liner, such as Line Loud Vegan Longwear Lip Liner. It’s waterproof and delivers smooth, creamy color that won’t transfer, smudge, or fade. For even longer wear, use the pencil to fill in your lips completely. Then, top with the long-lasting lipstick of your choice (we suggest our Lip Lingerie XXL Matte Liquid Lipstick).

For a smooth, soft pout, lip care is essential. Since dry lips can appear cracked and flaky, we suggest moisturizing your lips daily with a lip balm, oil, or conditioner. If you do have flaky areas, exfoliating can help remove dry patches and create a smoother surface.

As far as lipsticks go, creamy formulas are best for a smooth look. Our pick: Smooth Whip Matte Lip Cream. The slow-whipped lip cream contains shea butter and cocoa butter and delivers vibrant, comfortable color with an ultra-smooth feel.

Lipsticks, tints, and glosses all have their place—determining which to use ultimately depends on what you’re looking for. Lipsticks are often saturated, making them ideal for bold, statement-making lip looks. Lip tints, meanwhile, tend to be more sheer and subtle. They also allow for a bit of your natural lip color to show through, making them ideal for no-makeup makeup days.