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Price: $8.00 - $8.50

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Why We Love It


It's all in the name really, NYX Professional Makeup Worth The Hype Volumizing & Lengthening Mascara is your jam for long, full eyelashes that last from the office to cocktails. A breeze to apply, and comfortable to wear, this volumizing mascara features a tapered brush tip coating every lash (even the baby ones on the bottom!) in buildable, lengthening color.



For most recent ingredient list, please refer to packaging.

68462 INGREDIENTS / INGRÉDIENTS: Water/Aqua/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/ Acrylates/Ammonium Methacrylate Copolymer, Beeswax/Cera Alba/Cire d’Abeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Tribehenin, Acacia Senegal Gum, Glyceryl Behenate, Sodium Laureth Sulfate, Disodium EDTA, Propylene Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Hydroxyethylcellulose, Caprylyl Glycol, Tetrasodium EDTA, Trisodium EDTA, Soluble Collagen, Butylene Glycol, BHT, Potassium Sorbate, Sodium Dehydroacetate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77499). <13044>

How To Use It


Starting at base of lashes, gently sweep brush from root to tip. Repeat until desired level of volume and overall awesomeness is achieved.


Rated 5 out of 5 by from Great mascara My favorite mascara. Good coverage and not chalky.
Date published: 2019-09-25
Rated 5 out of 5 by from Great in volumizing and lengthening. This mascara is great in volumizing and lengthening the lashes. I love it and would buy again.
Date published: 2019-09-17
Rated 4 out of 5 by from Great mascara The only complaint I have is, there are not enough choices in vibrant color
Date published: 2019-08-28
Rated 5 out of 5 by from Lush Coloured Lashes! It's not often you find a coloured mascara that has an amazing formula to! Great options of blue and purple that give you volume, length and a pop of colour. The brown is my everyday go to colour for lush natural looking lashes! I like to zig-zag it through the lashes to get them wispy and seperated.
Date published: 2019-07-25
Rated 1 out of 5 by from Not nearly as good as the old blue This mascara is no where near as good as the old one. Just my opinion, of course, but this is much more toward the navy blue as opposed to the old blue being more electric blue. In my case this was not nearly as volumizing as the old one.
Date published: 2019-07-13
Rated 2 out of 5 by from Sarcastically enough: not worth the hype I'm honestly disappointed in this mascara. I bought it in purple and was expecting some real color that would make my eyes pop. Instead... after three coats, I could only see a little bit of purple on the outer corner lashes...and only if I stood under bright lighting. And volume and length wise, not to much of a difference either. I'm just so sorry it didn't live up to my expectations.
Date published: 2019-06-21
Rated 3 out of 5 by from Birds So, I liked this mascara at first but when a bird landed on my head I cried a lot and all the mascara came off.
Date published: 2019-06-16
Rated 1 out of 5 by from Terrible product I have only worn royal blue mascara for 24 years and used the CM02 until recently when it was no longer available and replaced by this one. The CM02 not only has a better brush but the product itself it better. This one leaves chunks on my lashes and has pieces that flake off and get into my eyes and on my face. Bring the old product back, this one is terrible. Or, can someone let me know of another brand that makes the exact same color? Cause I’m having a hard time finding one.
Date published: 2019-06-08
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Is this mascara formula vegan? (The black mascara in particular.)

Asked by: questionfromclaire
Hi there! Thank you for your interest in our Worth the Hype Volumizing &amp; Lengthening Mascara! Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, NYX Professional Makeup has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.
Answered by: NYX Professional Makeup
Date published: 2019-07-08

Is this a tubing-fiber mascara?

Asked by: toshfierce9011
Hey there toshfierce9011 ! Our Worth the Hype Mascara helps with building up fuller, longer-looking lashes with ease. We hope this helps!
Answered by: NYX Professional Makeup
Date published: 2019-01-29

How many coats should you do&nbsp;

Asked by: Jazzpants
Hi there! We recommend 1-3 coats, but can vary depending on the volume and length you want to achieve. Hope this helps!
Answered by: NYX Professional Makeup
Date published: 2019-07-17

What other colors is the Worth the Hype Mascara available in?

Asked by: GoIL63
Hi there! Our Worth the Hype Volumizing &amp; Lengthening Mascara is available in black.
Answered by: NYX_Cosmetics
Date published: 2018-01-05

Hi is this mascara waterproof?

Asked by: Afrooz
Hi Afrooz! Our Worth the Hype Mascara is not Waterproof.
Answered by: NYX Professional Makeup
Date published: 2018-02-03
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