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Price: $8.00 - $8.50

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What it is

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Lash out in bold, beautiful color with our new Worth the Hype Volumizing & Lengthening Mascara hues. A “ride-or-die” mascara through and through, this comfy formula lets you build up fuller, longer-looking lashes with ease. (It also features a brush that tapers at the tip, so you can coat even the littlest baby lashes at the inner corners of your eyes!) Now, you can swipe your way to a truly gorgeous gaze in three more highly pigmented shades: brownish black, blue and purple.

Ingredients

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For most recent ingredient list, please refer to packaging.


68462 INGREDIENTS / INGRÉDIENTS: Water/Aqua/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/ Acrylates/Ammonium Methacrylate Copolymer, Beeswax/Cera Alba/Cire d’Abeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Tribehenin, Acacia Senegal Gum, Glyceryl Behenate, Sodium Laureth Sulfate, Disodium EDTA, Propylene Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Hydroxyethylcellulose, Caprylyl Glycol, Tetrasodium EDTA, Trisodium EDTA, Soluble Collagen, Butylene Glycol, BHT, Potassium Sorbate, Sodium Dehydroacetate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77499). <13044>

How to Use It

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Starting at base of lashes, gently sweep brush from root to tip. Repeat until desired level of volume and overall awesomeness is achieved.

Reviews

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Worth the Hype Volumizing & Lengthening Mascara is rated 4.4 out of 5 by 2932.
Rated 2 out of 5 by from Not the same color and sticky I used to get the CM01 purple mascara and this looks like the same color on the website but when the product arrived it’s not the same color at all! Both tubes I received are a very pale lilac, not purple, and almost invisible when applied. Also it’s a very sticky formula that is not comfortable to wear. :( Do you no longer sell the CM01? I couldn’t find it on the website? I love Nyx for being cruelty free so this isn’t about the brand; just this product
Date published: 2019-05-17
Rated 3 out of 5 by from Disappointed The brush is great. The formula is disappointing. It smudges as bad as any other brand I’ve tried.
Date published: 2019-05-16
Rated 5 out of 5 by from Awesome Mascara Different colors to choose from Lightweight Easy to use
Date published: 2019-05-11
Rated 4 out of 5 by from Great for colored brows Used this to color my eyebrows purple to match my hair, applied neatly and worked well.
Date published: 2019-05-07
Rated 2 out of 5 by from Had only one expectation but got disappointed... So every mascara I used so far, expect for Doll Eye Waterproof, smudged under my eyes and it is really annoying. I went to NYX store to get my Doll Eye but it was out of stock so I got this one because the employee recommended it. Next day I tested it - one eye with doll eye and one with this one - and got very disappointed. I only wore it for four hours. Not only it smudged but it looks like I put black liner under my eye... While doll eye barely moved.. Definitely won't purchase this again, might not even use it ever again...
Date published: 2019-05-04
Rated 1 out of 5 by from Not Worth the Hype I purchased the waterproof mascara and it has been an epic fail the three times I used it. My eye lashes stick together, both next to each other and also top to the lower lashes. The coverage was barely visible so I tried a second coat and that made the stickiness even worse. I was very disappointed as I am trying very hard to find a cruelty-free company that makes waterproof mascara (ideally in brown/black although this was black). I love the NYX lip products, but sad this didn't work out.
Date published: 2019-04-28
Rated 4 out of 5 by from long but not long enough decent mascara but not heavy enough compared to other brands
Date published: 2019-04-16
Rated 4 out of 5 by from Worth it? For sure I got it as a gift at my local NYX store and I gotta say, I enjoyed it very much! It is volumizing enough, gives length and looks really good once applied! The only complaint I have a bout it is that the wand is pretty big, and since I like my mascara to be prominent close to the root of my lashes, some product did smudge off on my lids. That being said, the actual formula did not dissapoint!
Date published: 2019-03-09
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Q&A

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Is this a tubing-fiber mascara?

Asked by: toshfierce9011
Hey there toshfierce9011 ! Our Worth the Hype Mascara helps with building up fuller, longer-looking lashes with ease. We hope this helps!
Answered by: NYX Professional Makeup
Date published: 2019-01-29

How many coats should you do&nbsp;

Asked by: Jazzpants
Hi there! We recommend 1-3 coats, but can vary depending on the volume and length you want to achieve. Hope this helps!
Answered by: NYX Professional Makeup
Date published: 2018-02-02

What other colors is the Worth the Hype Mascara available in?

Asked by: GoIL63
Hi there! Our Worth the Hype Volumizing &amp; Lengthening Mascara is available in black.
Answered by: NYX_Cosmetics
Date published: 2018-01-05

Hi is this mascara waterproof?

Asked by: Afrooz
Hi Afrooz! Our Worth the Hype Mascara is not Waterproof.
Answered by: NYX Professional Makeup
Date published: 2018-02-03
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