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Price: $8.00 - $8.50

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Why We Love It


Lash out in bold, beautiful color with our new Worth the Hype Volumizing & Lengthening Mascara hues. A “ride-or-die” mascara through and through, this comfy formula lets you build up fuller, longer-looking lashes with ease. (It also features a brush that tapers at the tip, so you can coat even the littlest baby lashes at the inner corners of your eyes!) Now, you can swipe your way to a truly gorgeous gaze in three more highly pigmented shades: brownish black, blue and purple.



For most recent ingredient list, please refer to packaging.

68462 INGREDIENTS / INGRÉDIENTS: Water/Aqua/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/ Acrylates/Ammonium Methacrylate Copolymer, Beeswax/Cera Alba/Cire d’Abeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Tribehenin, Acacia Senegal Gum, Glyceryl Behenate, Sodium Laureth Sulfate, Disodium EDTA, Propylene Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Hydroxyethylcellulose, Caprylyl Glycol, Tetrasodium EDTA, Trisodium EDTA, Soluble Collagen, Butylene Glycol, BHT, Potassium Sorbate, Sodium Dehydroacetate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77499). <13044>

How To Use It


Starting at base of lashes, gently sweep brush from root to tip. Repeat until desired level of volume and overall awesomeness is achieved.


Rated 5 out of 5 by from Lush Coloured Lashes! It's not often you find a coloured mascara that has an amazing formula to! Great options of blue and purple that give you volume, length and a pop of colour. The brown is my everyday go to colour for lush natural looking lashes! I like to zig-zag it through the lashes to get them wispy and seperated.
Date published: 2019-07-25
Rated 1 out of 5 by from Not nearly as good as the old blue This mascara is no where near as good as the old one. Just my opinion, of course, but this is much more toward the navy blue as opposed to the old blue being more electric blue. In my case this was not nearly as volumizing as the old one.
Date published: 2019-07-13
Rated 2 out of 5 by from Sarcastically enough: not worth the hype I'm honestly disappointed in this mascara. I bought it in purple and was expecting some real color that would make my eyes pop. Instead... after three coats, I could only see a little bit of purple on the outer corner lashes...and only if I stood under bright lighting. And volume and length wise, not to much of a difference either. I'm just so sorry it didn't live up to my expectations.
Date published: 2019-06-21
Rated 3 out of 5 by from Birds So, I liked this mascara at first but when a bird landed on my head I cried a lot and all the mascara came off.
Date published: 2019-06-16
Rated 1 out of 5 by from Terrible product I have only worn royal blue mascara for 24 years and used the CM02 until recently when it was no longer available and replaced by this one. The CM02 not only has a better brush but the product itself it better. This one leaves chunks on my lashes and has pieces that flake off and get into my eyes and on my face. Bring the old product back, this one is terrible. Or, can someone let me know of another brand that makes the exact same color? Cause I’m having a hard time finding one.
Date published: 2019-06-08
Rated 5 out of 5 by from My go to This mascara is truly the best I have used so far, and I am 27 y.o. I think it’s all about the brush. It is big and fluffy which gives volume, but it also defines the lashes well (which is quite rare for the volume mascaras), so its a good balance. I feel like it lengthens too, so it’s a perfect choice. I highly recomend.
Date published: 2019-05-31
Rated 5 out of 5 by from Yummy lashes Love the lengthy and full, falsie looking lashes it gives me!
Date published: 2019-05-29
Rated 2 out of 5 by from Not the same color and sticky I used to get the CM01 purple mascara and this looks like the same color on the website but when the product arrived it’s not the same color at all! Both tubes I received are a very pale lilac, not purple, and almost invisible when applied. Also it’s a very sticky formula that is not comfortable to wear. :( Do you no longer sell the CM01? I couldn’t find it on the website? I love Nyx for being cruelty free so this isn’t about the brand; just this product
Date published: 2019-05-17
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Is this mascara formula vegan? (The black mascara in particular.)

Asked by: questionfromclaire
Hi there! Thank you for your interest in our Worth the Hype Volumizing &amp; Lengthening Mascara! Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, NYX Professional Makeup has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.
Answered by: NYX Professional Makeup
Date published: 2019-07-08

Is this a tubing-fiber mascara?

Asked by: toshfierce9011
Hey there toshfierce9011 ! Our Worth the Hype Mascara helps with building up fuller, longer-looking lashes with ease. We hope this helps!
Answered by: NYX Professional Makeup
Date published: 2019-01-29

How many coats should you do&nbsp;

Asked by: Jazzpants
Hi there! We recommend 1-3 coats, but can vary depending on the volume and length you want to achieve. Hope this helps!
Answered by: NYX Professional Makeup
Date published: 2019-07-17

What other colors is the Worth the Hype Mascara available in?

Asked by: GoIL63
Hi there! Our Worth the Hype Volumizing &amp; Lengthening Mascara is available in black.
Answered by: NYX_Cosmetics
Date published: 2018-01-05

Hi is this mascara waterproof?

Asked by: Afrooz
Hi Afrooz! Our Worth the Hype Mascara is not Waterproof.
Answered by: NYX Professional Makeup
Date published: 2018-02-03
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