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Price: $8.00 - $8.50




Lash out in bold, beautiful color with our new Worth the Hype Volumizing & Lengthening Mascara hues. A “ride-or-die” mascara through and through, this comfy formula lets you build up fuller, longer-looking lashes with ease. (It also features a brush that tapers at the tip, so you can coat even the littlest baby lashes at the inner corners of your eyes!) Now, you can swipe your way to a truly gorgeous gaze in three more highly pigmented shades: brownish black, blue and purple.



For most recent ingredient list, please refer to packaging.

68462 INGREDIENTS / INGRÉDIENTS: Water/Aqua/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/ Acrylates/Ammonium Methacrylate Copolymer, Beeswax/Cera Alba/Cire d’Abeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Tribehenin, Acacia Senegal Gum, Glyceryl Behenate, Sodium Laureth Sulfate, Disodium EDTA, Propylene Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Hydroxyethylcellulose, Caprylyl Glycol, Tetrasodium EDTA, Trisodium EDTA, Soluble Collagen, Butylene Glycol, BHT, Potassium Sorbate, Sodium Dehydroacetate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Iron Oxides (CI 77499). <13044>



Worth the Hype Volumizing & Lengthening Mascara is rated 4.4 out of 5 by 2925.
Rated 1 out of 5 by from Not a very good one! I’ve been used this mascara for a week and of course you notice if works or not since the first time. The first one didn’t but I thought it was because I applied a primer from L’Oréal and that ruined the result. Well, I was wrong. Second time I used it by itself without the primer and it was exactly same finish. I think it’s kind of heavy that makes my lashes go down instead of up like we all want. They start all up and with volume but as the time goes by they end up being all down and like if I was not wearing mascara. A very disappointed product since I’ve read all the reviews and seemed like it was gonna be a boom for my eyes.
Date published: 2018-03-05
Rated 3 out of 5 by from Issss okay I really liked the mascara wand on this product and it applies decently well. I liked how my lashes look, but a few hours later (approximately around my lunch break) I noticed that the mascara had seemed to fade a lot and I had to reapply. I have seldomly ever had to do this with mascara so it definitely annoyed me. It is more on the drier side (which I appreciate) so that was a bonus for me. I did receive this for free for testing purposes through Influenster. I wouldn’t probably purchase this product after I run out. I have included pictures of the before and after with mascara and without. It did provide decent volume and length both.
Date published: 2018-05-10
Rated 4 out of 5 by from For $9 you cant bday this hype!!! For $9 it made my lashes look more full. I feel the length was the same with any mascara I use. I wish it did add a little more length. I'm very nervous, I have seen some reviews before I purchased this about smudging and not lasting all day. My reviews i read were done on NYX website and ULTA website. Here are before and after photos done 20 mins apart from each other. It also is a dry mascara but that doesnt bother me. I'm just hoping that the mascara is completely full in the container because since it is so dry it does feel very light.
Date published: 2018-06-03
Rated 5 out of 5 by from NYX has done it again! Seriously, this mascara is magic. I already posted a review about the Boudoir waterproof, but this one is a dream! As someone who has short, straight lashes, this product does amazing things. I look like I'm wearing falsies, and it actually does stand up to a little water. This mascara is a total game changer, and for the price you can't beat it.
Date published: 2018-01-31
Rated 2 out of 5 by from Not worth the hype.. Okay so first of all.. this smells like straight up play dough. And it’s a pretty strong smell which I don’t really like. The mascara claims to be volumizing and lengthening. Which it kinda is? It gave my lashes length but honestly doesn’t differ much from my natural lash length. And there’s not much volume.. at all. It also clumps up a lot and you have to keep blending it into your lash for a good result. It doesn’t feel good applying it because the wand is so tough. I probably would not purchase this item for myself & to me it is not worth the hype - I received this complimentary item from Influenste
Date published: 2018-04-25
Rated 2 out of 5 by from Nice Mascara I was really excited to try this mascara when I received it earlier this week! I’m always on the lookout for a new mascara that doesn’t flake and lasts all day, and this one passed the test on those two things! However, I also really like the bigger and bolder lash look and even after I layered this one many times, it just wasn’t looking like my regular mascara (Urban Decay), so I quickly put a couple coats of my regular mascara on one eye and it had already surpassed my many layers of NYX. I’m not saying this isn’t a good mascara because I did like it! I just don’t know that I’d buy this one again over my Urban Decay.
Date published: 2018-04-26
Rated 4 out of 5 by from Adding to my collection! *I received this mascara complimentary from Influenster. All opinions are honest and mine.* Whenni get mascaras, I usually by from NYX because they don't dry out quickly and they give me lashes the extra oomph they need. Worth the Hype is no different! I can immediately see how volumized my eyelashes are, and they appear darker. The applicator is easy to use, and it's not hard to apply the mascara to the inner corners of my eyelashes. I will say that I wish that the applicator had more separate abilities, as my eyelashes tend to clump together. Overall, I definitely will keep using this mascara and I'm very happy to add it to my collection!
Date published: 2018-04-20
Rated 5 out of 5 by from Pleasantly surprised! I always say that I have problem lashes, and am super envious of people who can just do a few swipes of mascara, and have long and voluminous lashes. So, I’ll be honest- my expectations were pretty low when I tried this mascara. However, it truly is worth the hype. Nyx has done it again and created an amazing product at a great price point. I find this mascara is the most effective when I do a base layer on my lashes and let it dry a little bit (2-3 minutes), and after it has set in, I’ll go back through and apply more mascara until my lashes have the length and volume I desire. *I received this product free of charge for testing purposes.*
Date published: 2018-05-20
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Is this a tubing-fiber mascara?

Asked by: toshfierce9011
Hey there toshfierce9011 ! Our Worth the Hype Mascara helps with building up fuller, longer-looking lashes with ease. We hope this helps!
Answered by: NYX Professional Makeup
Date published: 2019-01-29

How many coats should you do&nbsp;

Asked by: Jazzpants
Hi there! We recommend 1-3 coats, but can vary depending on the volume and length you want to achieve. Hope this helps!
Answered by: NYX Professional Makeup
Date published: 2018-02-02

What other colors is the Worth the Hype Mascara available in?

Asked by: GoIL63
Hi there! Our Worth the Hype Volumizing &amp; Lengthening Mascara is available in black.
Answered by: NYX_Cosmetics
Date published: 2018-01-05

Hi is this mascara waterproof?

Asked by: Afrooz
Hi Afrooz! Our Worth the Hype Mascara is not Waterproof.
Answered by: NYX Professional Makeup
Date published: 2018-02-03
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