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Price: $8.00

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Why We Love It


Let your lashes speak for themselves with Worth the Hype Waterproof Mascara. Effortless to apply and comfortable to wear, our buildable formula gives you fuller-looking lashes that feel feathery-soft. Now available in a waterproof version, this mascara doesn’t just live up to the hype, it also stands up to rain, sweat or tears. Plus, the tapered tip lets you brush, build and lengthen even the littlest baby lashes at the inner corner of your eyes.



For most recent ingredient list, please refer to packaging.

Isododecane, Beeswax/Cera Alba/Cire d’Abeille, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Disteardimonium Hectorite, Water/Aqua/Eau, Allyl Stearate/VA Copolymer, Oryza Sativa (Rice) Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Carthamus Tinctorius (Safflower) Seed Oil, Rosa Canina Fruit Oil, PEG-30 Glyceryl Stearate, Argania Spinosa Kernel Oil, Silica, Propylene Glycol, Hydrogenated Jojoba Oil, Citric Acid, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, BHT, Propyl Gallate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Methylparaben, Propylparaben. MAY CONTAIN / PEUT CONTENIR (+/-): Carmine (CI 75470), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Mica.

How To Use It


Use the brush to apply directly onto lashes from root to tip.


Rated 5 out of 5 by from I heard lots of mixed emotions on this product and was very skeptical about it. Decided to purchase it one day and mind you, Im very picky about how my mascara looks, I dont like spider legs, but this mascara just so happened to be the best 5 dollars ever spent lol. It didnt clump up at all like other said it did, it did its job just perfect.
Date published: 2019-07-16
Rated 5 out of 5 by from This is my favorite mascara at the moment. Cruelty free, inexpensive, & it holds up the best to humidity than any mascara Ive gotten in the past 9 months. It can get a bit spidery but if you wipe off as much as possible, you can slowly build it up to look natural. Im really impressed.
Date published: 2019-07-16
Rated 5 out of 5 by from Looooove love love this product. Makes my lashes longer then any other! I will definitely be buying again.
Date published: 2019-07-15
Rated 5 out of 5 by from I love this mascara and its formula its really good! I have blue eyes and it really pops my eyes!! I love it and i would improve making it more for my liking by making my lashes longer!! I use this product all the time and i would recommend this product to a lot of people!
Date published: 2019-07-14
Rated 4 out of 5 by from Its a good product. It clumps a little but not too much. Great coverage. The packaging is cute. It would be perfect if the formula didnt clump.
Date published: 2019-07-14
Rated 3 out of 5 by from Average mascara- not waterproof at all like Id hoped though- and yes, I bought the waterproof one. I wouldnt get it again. There are much better mascaras out there. This wasnt really worth the hype.
Date published: 2019-07-14
Rated 5 out of 5 by from OKAY WOW. I thought this was gonna suck because like influencers were paid to push this, but I can whole heartedly say this is my 2nd, almost 1st favorite mascara. Its so lengthening and separating. It makes my lashes look fluffy, almost fake. It volumizes a decent amount, not enough to clump up the mascara. Its so good and pretty. It wears well, its not water proof, but thats not a necessity of mine. It also feels super light weight on the lashes
Date published: 2019-07-14
Rated 5 out of 5 by from This product is the only one I will use now! I love the way it looks. I can build it up or keep a think layer on and still look great! Every time I run out it is always sold out! Now I buy two every time! This is my every day mascara!
Date published: 2019-07-14
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Is this mascara hypoallergenic?

Asked by: ccmarks89
Hey there ccmarks89! The Worth the Hype Mascara does not claim to be hypoallergenic. We do apologize for any inconvenience this may have caused you.
Answered by: NYX Professional Makeup
Date published: 2018-11-27
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