Sorry, ModiFace is currently unavailable.
Worth the Hype Waterproof Mascara
Try it on

Try this shade on!

See this shade in real time using our live try-on.

Price: $8.00



In Stock



Let your lashes speak for themselves with Worth the Hype Waterproof Mascara. Effortless to apply and comfortable to wear, our buildable formula gives you fuller-looking lashes that feel feathery-soft. Now available in a waterproof version, this mascara doesn’t just live up to the hype, it also stands up to rain, sweat or tears. Plus, the tapered tip lets you brush, build and lengthen even the littlest baby lashes at the inner corner of your eyes.



For most recent ingredient list, please refer to packaging.

Isododecane, Beeswax/Cera Alba/Cire d’Abeille, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Disteardimonium Hectorite, Water/Aqua/Eau, Allyl Stearate/VA Copolymer, Oryza Sativa (Rice) Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Carthamus Tinctorius (Safflower) Seed Oil, Rosa Canina Fruit Oil, PEG-30 Glyceryl Stearate, Argania Spinosa Kernel Oil, Silica, Propylene Glycol, Hydrogenated Jojoba Oil, Citric Acid, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, BHT, Propyl Gallate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Methylparaben, Propylparaben. MAY CONTAIN / PEUT CONTENIR (+/-): Carmine (CI 75470), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Mica.



Worth the Hype Waterproof Mascara is rated 4.4 out of 5 by 330.
Rated 5 out of 5 by from The Perfect Mascara I got this as part of the loyalty program- I’ve tried a LOT of mascara. From the cheapest to the most expensive, newest and all. I have only found very few that work really well- and this is now my favorite! I’m telling you- give it a try. The brush is super nice. I didn’t poke my eye out or anything. It lifts your lashes, gives them a nice deep color, and separates them. It makes you look like you have the softest butterfly wings on your face! Super natural looking and lightweight. I’ve had a lot of mascaras clump up or become really uncomfortable. Sometimes I’ll even use pick it off it gets so annoying, but this mascara is a stunner. A must have!
Date published: 2018-08-27
Rated 3 out of 5 by from Not My Favorite I received this as part of the sample program. I wear contacts, so I prefer a waterproof mascara. This just doesn't give me everything I'm looking for in a mascara. It does give some length, but very little volume. It's also a drier formula and because of the brush, I find it harder to work it into the base of my lashes. It also flakes, though that happens later in the day, so I do get several hours of non-messy wear. The color is fine. It takes a little work to remove, but for the most part it comes off with eye makeup remover. Lastly, this contains carmine, which I'm trying to cut out of my makeup collection, so it loses some points with me there, too.
Date published: 2018-09-01
Rated 4 out of 5 by from Not clumpy or stiff, very light formula I received this mascara as a free sample. I wouldn’t ordinarily choose a waterproof formula and I’m not familiar with them in general, but it seemed to do the job. I took a picture after a sweaty bike ride and none had gotten below my eye like with regular mascara. It didn’t create any volume or length for me, but did give a tinted appearance to my lashes. I tried a couple of coats. It also didn’t get clumpy or stiff; my lashes felt springy to the touch and just very lightly tacky a while after I applied it. I’d recommend if someone just wanted a light mascara and wanted it to be reliably sweat-proof. I didn’t cry so can’t attest to that yet!
Date published: 2018-09-19
Rated 5 out of 5 by from Worth The Hype I don’t usually wear mascara because I hadn’t found the right one until now. It’s hard to find a mascara that gives you everything you like and is affordable. I like my lashes to look thick and full without giving me spider lashes. With this mascara my lashes were full and it layers beautifully to get the thickness you want. This is a basic mascara that I can wear both lightly and heavily depending on how many coats you add to your lashes. It dries fairly quickly. The shape of the wand is perfect. The best part is that it washes off cleanly with soap and water. It definitely lives up to it’s name. Worth The Hype!!
Date published: 2018-09-23
Rated 5 out of 5 by from Extremely long lasting! So I got ve this mascara plus the epic ink eyeliner just before a kayaking trip to the beach and decided to put them through their paces. I started my day at 930am and was on the beach around 11am and applying spray on sunscreen. I was certain that was the end of it. But much to my surprise, there hours later we were still going strong! I normally kayak in white water (I am usually on the wild section of the Chattahoochee or on the Chatoogga aka "the deliverance river") so kayaking in the Atlantic ocean surf gave me ample opportunity to practice my combat rolls, resulting in many exciting moments underwater and lots of waves in my face! At the end of the day, it held up remarkably well! The mascara more than the eyeliner. But it never ran or streaked and maintained the fun grungy look all day!
Date published: 2018-08-29
Rated 3 out of 5 by from Not bad, but not great either I tried this mascara as a part of the loyalty program. The applicator is nice, but I'm not a huge fan of the mascara itself. It didn't do a great job of lengthening and volumizing my lashes. It was by no means terrible, but I've definitely used better mascaras for a cheaper or comparable price. It is very long lasting and waterproof though. I also did like the fact that although it withstands water very well, it wasn't difficult to get off with make up remover, which I find normally isn't the case with waterproof mascaras. So overall I wasn't super disappointed, but I wasn't super impressed either.
Date published: 2018-09-11
Rated 4 out of 5 by from Good, Buildable Waterproof Mascara I received this product from NYX in return for my honest review. The first coat I applied looked very natural, but I was glad to find that the formula is pretty easily buildable and, after multiple layers, it is possible to achieve volume. While this mascara lives up to its waterproof claim and also darkens my eyelashes nicely, the formula does not lengthen as much as I would like it to. Aside from that, I do like the shape of the applicator, which helps in coating the lower lashes and those toward the inner corner of the eye. Overall, I would say that this is a fairly good waterproof mascara and I look forward to using it in my daily routine, but it has not replaced my favorite mascaras.
Date published: 2018-08-22
Rated 3 out of 5 by from This product was just alright to me. I heard really great things about this mascara and that it was lengthening and volumizing but each time I have used it I’ve found the results lackluster. I would recommend this to someone who wants a natural look and just is looking for a mascara to coat each lash but if you are like me and want bold full lashes this did not cut it. It took me about 3 or 4 costs to get to a point I was happy with and the mascara almost seemed to fade throughout the day which I have never experienced before. It did not flake or smear but all in all this is not one I reach for.
Date published: 2018-11-05
  • y_2019, m_1, d_15, h_1
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_330
  • loc_en_US, sid_NYX_633, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_nyxcosmetics
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 5ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product

Is this mascara hypoallergenic?

Asked by: ccmarks89
Hey there ccmarks89! The Worth the Hype Mascara does not claim to be hypoallergenic. We do apologize for any inconvenience this may have caused you.
Answered by: NYX Professional Makeup
Date published: 2018-11-27
  • y_2019, m_1, d_15, h_1CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_1
  • loc_en_US, sid_NYX_633, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_nyxcosmetics
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 5ms, 0ms
  • questions, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • questions, product