An error occured on the server, please try later or contact the customer service

Javascript seems to be disabled in your browser. In order to get the best possible experience please enable Javascript and reload the page.

Purchase options

Prices and payment are shown in USD. International shipping costs are based on your items, shipping method and destination.

Select your location

Change currency

There is only one currency available for your location: $ - USD

Change currency

Change language

There is only one language available for your location: English

Change language
Stores

My Account

My cart

Main content

INSPIRED BY: THE SOFT GIRL MAKEUP TREND

27 Jan 2021

What’s the tea on this makeup trend?

Pink everything

Exaggerated flushed cheeks

Radiant, dewy skin

Blurred lips

Fluffed brows

Girly accessories

and in case you forgot...more pink!

Here for it? Let’s dive in.

Soft Girl Makeup is all about embracing femininity and youthfulness through cheeks saturated in pigment and a soft pout to complete the vibe. To help you soft-loving babes go off on this trend, here are the essential products you need to grab:

Sweet Cheeks Soft Cheek Tint: 100% vegan, this cream blush is available in 6 natural finish shades for a buildable wash of color.

Soft Matte Lip Cream: A classic matte staple, this ultra-pigmented formula glides on smooth and lasts comfortably all day.

Fill & Fluff Eyebrow Pomade Pencil: This waxy pomade formula coats every hair creating a blendable texture so you can build natural, feathered brows.

Playing with Fire, Berry in Lust, & Hot Pink Summer

Products? Check. Need a tutorial? SAY LESS!

Step 1: How much is too much blush? The limit does not exist. Apply Sweet Cheeks Soft Cheek Tint with your fingers, focusing the pigment on the apples of your cheeks. Drape your blush over the bridge of the nose for a naturally lushed look.

Step 2: Apply a complimentary shade of Soft Matte Lip Cream to the center of your lips. Use your fingers to pat out the edges for a blurred appearance.

Step 3: No look is complete without the brows. Use Fill & Fluff Eyebrow Pomade Pencil to create hair-like strokes with the pointed end of the teardrop tip, then use the flatter part to line and fill. Switch to the micro paddle brush on the flipside to blend.

Pro-Tip: For an extra pop to the skin, add California Beamin’ Face & Body Highlighter to the tops of your cheekbones and tip of your nose.

Think you have the Soft Girl trend down? Tag us @NYXCosmetics to show off your naturally cheeky look with the NYX community.

PRODUCTS USED

Discover

best seller

Soft Matte Lip Cream

Plush Matte Formula

Color:

Rome

Old price New price $7.00

Sweet Cheeks Soft Cheek Tint Cream Blush

Discover

vegan try it on

Sweet Cheeks Soft Cheek Tint Cream Blush

Lightweight, buildable cream blush

Color:

Showgirl

Old price New price $9.50

Discover

vegan try it on

Fill & Fluff Eyebrow Pomade Pencil

Dual-ended eyebrow pencil

Color:

Chocolate

Old price New price $14.00

Get an exclusive offer when you sign up for texts.

Required fields are marked with an (*).

Phone

forms-privacypolicy-signupgroup-label

By checking the box and submitting this form, I confirm I am a US resident and (1) agree to NYX Professional Makeup’s Terms of Use (which includes an arbitration provision) and Marketing Disclosure; and (2) have read and acknowledge the NYX Professional Makeup’s Privacy Notice and Notice of Financial Incentives.

By submitting this form, I expressly agree to NYX Professional Makeup, directly or by third parties acting on its behalf, sending me promotional & marketing messages (e.g. cart reminders) - including texts or calls using automated means (including for the selection or dialing of a telephone number) or pre-recorded or artificial voice messages - to the mobile number I provided and to the Mobile Terms (which include an arbitration provision to resolve disputes). I confirm I am the owner of the number provided, and understand consent is not a condition of purchase. Msg frequency varies. Msg & Data Rates May Apply. Text HELP for help and STOP to cancel. Privacy Policy Notice of Financial Incentives

By submitting this form, I confirm I am a US resident, 16+, and (1) agree to NYX Professional Makeup's Terms of Use and to receive marketing and promotional communications from NYX Professional Makeup and other L’Oreal brands, and (2) have read and acknowledge the NYX Professional Makeup's Privacy Notice and Notice of Financial Incentives. NYX Professional Makeup uses personal information it collects and processes to provide you tailored and personalized content, advertisements, offers, and other marketing and promotional communications (including promotional emails) from NYX Professional Makeup and other L’Oreal brands, including based on your beauty profile, and for other purposes listed in NYX Professional Makeup's Privacy Policy.