COME ONE, COME ALL TO OUR HALLOWEEN “MON-STAR” BASH!
Isn’t it obvious? NYX Professional Makeup goes hard for Halloween. Period.
Since we like to go big, naturally, we thought what’s more Halloween than classic Universal Monster characters that used to keep us up at night? Maybe haunted houses and carving pumpkins, but at NYX Professional Makeup we’re here for the makeup! And we’re not talking about the pumpkin spice lattes of makeup looks, we want the ghoul with a healthy dose of glam. You already know we went ALL OUT– a major partnership with Universal Monsters, star-studded talent, NYX PMU’s first ever music video and scarily pro SFX makeup made to transform!
REIMAGINING CLASSIC UNIVERSAL MONSTERS
Partnering with Universal Monsters had us howling at the moon in excitement! When dreaming up this year’s Halloween theme, we thought “Classic, accentuated with trending elements and fresh faces”. And the looks are drop dead gorgeous.
GETTING THE FULL BEAT DOWN
TRANSFORMING INTO THE “WEREWOLF”
Fierce look, sharp bite he turns to wolf at midnight, Landon Barker as “Werewolf”. Giving this ultimate classic a more Gen Z approach by mixing hues of purple into the look for that moonlit glow.
Contour Werewolf hallows
Flick hair-like strokes toward the center
Smudge upper and lower lash line
Create fanged teeth
DRIPPING IN “DRAKULAH”
Drippin’ in red, winged out, and ready to take flight Grace McKagan as “Drakulah”, notoriously known as a blood thirsty vampire is giving vampy with hints of glam. Eyes painted with artfully constructed webs after indulging in her yearlong beauty sleep. Paired with lips glossed in deep red and embellished with red rhinestones to bring the glamour.
Create a deep smokey eye on upper and lower lash lines
Add veining to create bat wing liner
Open eyes with Jumbo Lash! Spiky Fringe
Gloss bloody bitten pout
RESURRECTING “FRANKIE” & HER BRIDE
Stitched together like art, til death do they part, Asianna Scott & Phoenix Brown as “Frankie” and her Bride are giving visions of love after death. Too scared to commit to a full green beat, go glam with a green inspired smokey eye with Ultimate Shadow Palette I Know That’s Bright paired with simple stitching details (Major couples costume inspo!).
SEWING UP “FRANKIE”
Sculpt the skin with green hues for zombie skin
Contour hollows of eyes for a sunken effect
Feather center for deathly pout
Accentuate with stitching effect
PAINTING THE BRIDE OF “FRANKIE”
Sculpt crease with green & blue
Create a dramatic wing liner to lift eyes
Accentuate flesh with stitching effect
Lacquer lips with pink liner and nude center
UNWRAPPING THE “MUMMI TWINS”
Wrapped in pink and serving double trouble Reginae Carter & Sydney Bell as “Mummi Twins” is giving BFF costume realness. Mixing glam with gore, this “Mummi” look is sure to turn heads.
Diffuse upper and lower lash line with smokey hues
Open eyes with Jumbo Lash! Wispy Fringe
Extend lips out toward the ear
Sketch and fill exposed teeth
MAKING THE MUSIC VIDEO
Halloween 2023 is a HUGE moment for NYX PMU, not only did we partner with Universal to create classic inspired makeup looks, but we also wanted to showcase them in a larger-than-life way. We really went all out and shot a full-blown music video on the Universal Studios Hollywood lot and paired with a custom song that will have you rapping “Swipe, slash, beat, repeat!” non-stop!
Since this is NYX PMU first-ever music video, we brought in the big guns. The video was directed by visionary director and producer Nick Harwood. In partnership with the NYX PMU team, we modernized visions of old school spooky scenes and infused a thrilling undercurrent to ensure this Halloween is unforgettable!
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