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EYE

Q: How Do You Do Eye Makeup?

There is no one way to do eye makeup—the products you use and how you apply them depend on the look you’re after. For an everyday eyeshadow look, try buffing a warm brown shadow along the upper creases of your eye with a tapered brush (we love the Tapered All Over Shadow Brush). Then, apply a nude shade (matte or shimmer) to your lid and blend. Pair it with soft brown eyeliner and a coat of mascara for a quick, natural eye makeup look. If a dramatic, smokey eye is more your vibe, you’ll need a few more tools on hand. Learn how to create the ultimate smoked-out eye in our article on Our Favorite Smokey Eyeshadow Looks.

Q: How Do You Do Cat Eye Makeup?

Playful and attention-grabbing, a cat-eye look is a timeless classic—but it does take some skill to execute. If you’re a beginner, use a fine-tipped pencil liner to trace a thin line from the outer corner of your eye toward the inner corner (this will help ensure that the thickest part of the line is at the outside of your eye). Then, return to the outer corner and draw a small flick toward the tail end of your brow. Once you like how it looks, trace over the pencil with a waterproof liquid eyeliner, like Epic Ink Liner, for the perfect cat-eye look. Pro Tip: If you find that your hands are shaky or you’re struggling to create a straight line, prop your elbow on a solid, immovable surface, like a countertop, while you draw your wing. For more tips, check out our article Eyeliner 101: How To Apply Eyeliner Like a Real Pro.

Q: How Should You Apply Eye Makeup For Hooded Eyes?

Those with hooded eyes—that is, eyes where the lid is partially or not at all visible when the eyes are open—may find that their eye makeup smudges or migrates (especially their eyeliner). But applied correctly, there’s no reason people with hooded eyes can’t rock any eye makeup they want—even winged liner. To achieve the perfect winged look, first, trace out your wing with a pencil liner. While drawing your wing, keep your eyes open and stare straight ahead, as this will help you see how your wing will actually look as you go about your day (or night). Once you’ve sketched it out, you can close your eyes and connect the wing to your lash line. For a sharper look, trace over the finished wing with a liquid eyeliner, like our Epic Ink Liner. Other great tips for hooded eyes include applying your crease shadow slightly above your natural crease to create depth and blending your shadow toward your temples to visually open your eyes.

Q: How Can You Make Your Eyes Look Bigger With Makeup?

If you want to make your eyes look bigger, makeup can help. One trick we love is swapping out your black liner for a light-colored nude or white eyeliner, like our Retractable Eyeliner in White. As for why it works: It’s an optical illusion. When you use a light-colored liner to trace your waterline, the liner visually blends with the white of your eye, making your eye appear larger than it actually is. You can enhance this effect by coating your lashes with loads of lash-lengthening mascara for a wide-awake look.

Q: How Do You Cover Dark Circles With Eye Makeup?

Generally speaking, you can’t cover dark circles with eye makeup—that’s a job for concealer and color corrector. First, apply a color corrector, either in a yellow, peachy, or orange shade, depending on the color of your dark circles (the idea is to use a contrasting color to “cancel out” the darkness). Then, buff it in with a makeup sponge and apply your concealer. We love the Bare With Me Concealer Serum, which offers medium coverage and provides up to 24 hours of hydration. For tips on the best way to apply concealer, check out our article Here’s Your Crash Course on Applying Concealer Properly.

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40 products

NYX Professional Makeup The Simpsons Mega Glue packshot with clear swatch and yellow packaging on a white background.

new vegan

MARGE SIMPSON MEGA GLUE

Introducing our Marge Simspon Mega Glue, the glue that holds it together! Smooth it on gently for a hold as perfect as Marge's iconic beehive hairdo. Limited-edition. Cruelty-free.

Old price New price $12.00

best seller try it on

JUMBO EYE PENCIL

Multi-use eye crayon

Color:

Iced Latte

Old price New price $6.00

best seller

Slim Eye Pencil

Creamy Eyeliner Pencil

Color:

Black

Old price New price $6.00

best seller vegan try it on

LIFT & SNATCH! BROW TINT PEN

Micro-brush tinted eyebrow pen

Color:

Blonde

Old price New price $13.00

best seller try it on

Vivid Brights Colored Liquid Eyeliner

Transfer and fade-resistant colorful liquid eyeliner

Color:

Don't Pink Twice

Old price New price $9.00

best seller vegan try it on

Epic Smoke Liner

All-In-One Smokey Eyeliner Stick

Color:

Fired Up

Old price New price $12.00

sale vegan

Face & Body Glitter

Loose Glitters

Color:

Crystal

Old price New price $6.50

Glitter Primer

Long Wear Glitter Primer

Old price New price $6.50

best seller vegan

Precision Brow Pencil

Dual-Ended Eyebrow Pencil

Color:

Blonde

Old price New price $13.00

sale best seller vegan

Ultimate Glow Shots Liquid Eyeshadow

Liquid Shimmery Eyeshadow

Color:

$trawberry $tacked

Old price New price $12.00

best seller try it on

Epic Wear Metallic Liquid Liner

Waterproof Metallic Eyeliner

Color:

Teal Metal

Old price New price $12.00

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Epic Wear Liquid Liner

Waterproof matte liquid eyeliner

Color:

Black

Old price New price $12.00

vegan

Control Freak Eyebrow Gel

Clear Eyebrow Setter

Color:

Clear

Old price New price $8.00

vegan try it on

On The Rise Volume Liftscara

Lifting & Volumizing Mascara

Color:

Black

Old price New price $13.00

best seller vegan try it on

THICK IT. STICK IT! ™ BROW GEL

Thickening tinted eyebrow mascara

Color:

Cool Blonde

Old price New price $13.00

On the Rise Lash Booster

Intense Eyelash Enhancer

Old price New price $13.00

vegan try it on

Fill & Fluff Eyebrow Pomade Pencil

Dual-ended eyebrow pencil

Color:

Chocolate

Old price New price $14.00

vegan

Ultimate Shadow & Liner Primer

Vitamin E Infused Eye Primer

Color:

MEDIUM DEEP

Old price New price $11.00

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What Eye Makeup Basics Should You Have?

A basic collection of makeup for eyes typically includes eyeshadow, eyeliner, mascara, and brow gel, each of which serves a different purpose.

Eyeshadow is often the focal point of an eye makeup look. It’s used to color the lids and can come in an array of formats, colors, and finishes. Eyeliner is used to help define your lash line and waterline. Liquid formulas are also ideal for creating wings.

Mascara is makeup specifically for the eyelashes and is meant to help make your eyelashes look longer, thicker, and darker. Finally, there’s brow gel. This type of eye makeup product is designed to help shape and tame your eyebrows. Tinted versions can also add color to make your arches appear thicker. Depending on your desired end result, you may use one of these products for a simple makeup look or combine them all to embrace a full glam moment.

How Do You Choose Eye Makeup?

You should choose eye makeup based on your desired look, skin tone, and skill level.

Neutral eyeshadow sticks and blendable pencil eyeliners are great for creating soft, natural-looking eye makeup looks. If you favor bolder makeup, try colorful powder or liquid eyeshadows, volumizing mascaras, and pigmented liquid eyeliners.

Consider your skin tone when selecting eye makeup. Lighter colors like pinks, blues, and greens complement fair skin well, while richer jewel tones pop against deep skin tones.

If you’re starting your collection from scratch, consider picking up a neutral shadow palette and a classic black pencil liner. The palette will include an array of shades you can use to create different eye makeup looks, while the liner can be used to complement your eyeshadow or be worn on its own for a subtler, simpler look.

How do you do eye makeup?

How do you do cat eye makeup?

How should you apply eye makeup for hooded eyes?

Eye makeup can smudge easily if you have hooded eyes. Here are a few tips to help prevent smudging:

Apply your eyeliner as close to your natural lash line as possible.
Put eyeshadow on the space above your crease rather than on your lid.
Use long-lasting waterproof formulas.
Apply eye makeup with your eyes open to perfect your placement.
Set your makeup with setting spray.

How can you make your eyes look bigger with makeup?

How do you cover dark circles with eye makeup?

How long is eye makeup good for?

Most makeup has a symbol on the package that says 6M, 9M, or 12M.

6M means the product expires six months after being opened.
9M means the product expires after nine months.
12M means the product should last a year after being opened.
If you can’t find the symbol, can’t remember when you first opened the product, or are unsure whether a product is still safe to use, toss and replace it.