Singles’ Day, which is celebrated each year on November 11, originated in China as a celebration of singledom and independence. Over time, it has been embraced and cherished by both the single and coupled communities worldwide. Much like the United States’ Black Friday, Singles’ Day is celebrated with a love for shopping and special holiday deals. In fact, it has become one of the biggest shopping holidays in the world, with Singles’ Day sales across electronics, clothes, makeup, and more.

Singles’ Day falls on November 11th. The holiday is celebrated on this date because, when written numerically, 11/11 contains four ones—or, four singles. It’s also a nod to the four bachelors who created the internationally celebrated holiday. Though Singles' Day is officially on November 11th, we at NYX Professional Makeup have expanded our celebration from November 5th to November 11th, so you can shop great deals for single and partnered makeup lovers alike leading up to the holiday.

Today, Singles’ Day is not just for single people, but celebrated by all, even coupled-up people. While Singles’ Day was originally created to celebrate freedom, independence, and, yes, singledom, it’s now more about showing yourself some love. Translation: Anyone can participate by shopping Singles’ Day specials and sales—take the holiday as an opportunity to treat yourself (you deserve it).

Starting on November 5th, nearly the entire NYX Professional Makeup site will be 30% off as part of our Singles’ Day makeup sale.  

The NYX Professional Makeup Singles’ Day makeup sale starts on November 5th: join us here at nyxcosmetics.com to shop our Singles’ Day deals on makeup and get 30%* off. The sale will last until Single’s Day on November 11th, so you have plenty of time to treat yourself to makeup favorites, new and old.

The NYX Professional Makeup Singles’ Day makeup sale will last through 11/11. If you’re too late to celebrate National Singles’ Day with us, don’t worry! You’ll have another chance to save on makeup and more with our upcoming Black Friday and Cyber Monday deals.  

To get access to our Singles’ Day makeup deals, simply sign up for the free NYX Professional Makeup Access Program. Once you sign in or create an account for free, the discount will automatically be reflected in your cart. As an Access Member, you’ll have the ultimate insider advantage. You’ll be the first to try new products, unlock exclusive merch collections, enter member-only sweepstakes, and enjoy special sales and promotions throughout the year beyond the Singles’ Day makeup sale!

You can find NYX Professional Makeup Singles’ Day deals only on our website at nyxcosmetics.com. Here, you’ll find 30%* off almost the entire site!