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TikTok Made Me Try It: Concealer Edition

05 Nov 2022

For most, concealer is a makeup bag staple: The right concealer can help cover blemishes, camouflage dark under-eye circles, and even out your skin tone. The best concealers should also be smooth, comfortable, and non-cakey—in other words, it should look like your skin. At NYX Professional Makeup, we have a slew of different concealers available for your beauty needs, and we love them all. There is, however, one in particular that beauty buffs can’t get enough of right now: Bare With Me Concealer Serum. This lightweight blendable formula has gone viral thanks to the TikTok makeup community, with the hashtag #barewithmeconcealerserum racking up more than 31 million views on the app.

Here, we’ll give you the rundown on this fan-fave formula and explain why it’s such a rockstar. Plus, we’ll teach you how to apply concealer with three viral TikTok concealer hacks so you can get a gorgeous finish every time. All the details, ahead.

Meet Our TikTok-Famous Concealer

Our Bare With Me Concealer Serum is a serious powerhouse. Discover five reasons why it’s such a smash hit (on TikTok and IRL) below.

1. The Formula is Packed With Skin-Loving Ingredients

NYX Professional Makeup’s Bare with Me Concealer Serum is our first skincare serum in a concealer. It’s infused with power-packed skincare ingredients like tremella mushroom, cica (also known as centella asiatica) extract, and green tea for a makeup bag favorite that leaves skin feeling hydrated and soothed.

2. It Provides Natural-Looking Coverage

No one wants their concealer to look obvious—that totally defeats the purpose of concealing imperfections in the first place. Thankfully, with our concealer serum, cakiness is not an issue. The fluid, medium-coverage formula helps camouflage skin concerns like redness, blemishes, and dark spots on the face (and body). Plus, it has a natural-looking finish for a healthy-looking, your-skin-but-better glow.

3. It’s a Hydrating Hero

If you have dry skin, you may find that traditional concealers cling to dry patches, leaving your skin looking patchy and uneven. With our viral concealer, that’s not an issue. The lightweight formula provides up to 24 hours of hydration, leaving skin looking moisturized (never greasy or oily). For added moisture, pair your concealer with a hydrating makeup primer—we recommend The Marshmellow Smoothing Primer, which is infused with marshmallow root extract.

4. The Shade Range Has You Covered

A good concealer isn’t worth much if it doesn’t match your skin. Thankfully, we’ve got you covered—literally. Our Bare with Me Concealer Serum comes in 13 shades, from fair to deep (and a whole bunch of hues in between) to flatter an array of skin tones and undertones.

5. It’s Vegan (and Cruelty-Free!)

You can feel good purchasing our serum concealer knowing that the lightweight, blendable formula is both vegan and cruelty-free.

Three TikTok Concealer Application Methods to Try Right Now

Now that you’re caught up on why our serum concealer is such a rockstar, keep reading to learn three viral TikTok makeup hacks for a gorgeous concealer application.

The Blush and Concealer Method

You might assume blush belongs nowhere near your eyes, but according to TikTok, you should think again. Makeup gurus on the app are sharing that mixing blush with concealer can help cancel out dark circles. A warm, red-toned blush color is perfect for color correcting the bluish hue under your eyes. It goes back to color theory—red and blue sit opposite of each other on the color wheel.

Here’s what you do: Apply a dot of blush (try Wonder Blush Stick) beneath the inner corner of each eye. Then, brush your concealer directly on top. Blend it out before adding more blush high on the apples of your cheeks. Not only can this help disguise your dark circles, but it has the added bonus of making cheekbones look higher.

The Crease-Free Setting Technique

It’s instinctual to want to blend your concealer immediately after applying it, but this TikTok makeup hack suggests doing the opposite for a cleaner-looking end result. First, apply your concealer as usual to cover up any imperfections that you want to hide. Then, sit tight and let the product melt onto your skin for two to three minutes before gently buffing it out with a damp beauty blender or brush. This technique can help prevent your concealer from settling into pores and fine lines, thereby giving you a smoother-looking finish.

Pro Tip: For a streak-free application, apply your concealer using our unique Bare With Me Skin Serum Brush. The angled brush head allows for more precise blending in hard-to-reach areas.

The Face-Lifting Approach

If you’re looking to emphasize your eyes, try this hack. Apply a small amount of concealer to the inner corners of your eyes, as this is where darkness tends to be most obvious. Then, dot concealer on the outer edge of each eye and blend it toward the top of your temple with a makeup brush or sponge. Blending the concealer at an angle like this helps visually lift your eyes, giving you a more “snatched” look. Remember to finish your look with setting spray (either Matte, Dewy, or Plump Finish, depending on your end goal) to help keep your makeup in place.

Next: Color Correcting Is The Makeup Artist Secret You Need To Know.

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