Main content
Electrolyte Infused Super Trio

Why “Electrolyte” Is the New Beauty Product Buzzword

30 Dec 2021

Electrolytes are best known for their role as an ingredient in sports drinks (or, for the non-athletically-inclined, coconut water). But recently, electrolytes have also found a new claim to fame—as a beauty ingredient. If you’re wondering what electrolytes are (and why they’re suddenly making an appearance in your favorite makeup products), you’re not alone. Here, we’ll give you the scoop on what electrolytes do and how they can benefit your skin. Plus, we’ll introduce you to our vitamin and electrolyte-spiked NYX Professional Makeup Electrolyte-Infused Collection and explain how these makeup bag must-haves can enhance your go-to routine. Read on for the 411.

What Are Electrolytes?

Before we get into the details of how electrolytes can help your skin, a brief science lesson is in order. Electrolytes are minerals that carry an electric charge (for example, magnesium or sodium). They occur naturally within the body and have many essential functions, like helping move nutrients throughout your body and keeping your cells adequately hydrated. Usually, you get these essential minerals through your diet. But when you sweat or become dehydrated, you lose electrolytes—which is why you’ll often find these powerful minerals in post-workout drinks. They help replenish your body’s natural electrolyte stores to keep everything working the way it should.

What Do Electrolytes Do For The Skin?

Products formulated with electrolytes may do the same thing for your skin as they do for the rest of your body: They help your skin retain moisture and support the transfer of nutrients to your skin, which helps keep your skin hydrated. With the use of electrolyte products, over time, skin may look less dull and dehydrated, with fine lines less noticeable. Not all electrolytes are created equally, though—splashing your go-to sports drink on your face is more likely to harm your skin than to help it.

If you want to use electrolytes in your beauty routine, you should look for electrolyte-infused products made specifically for your skin, such as serums, moisturizers, or even electrolyte-spiked makeup. At NYX Professional Makeup, you can find electrolytes in three makeup essentials: primer, setting spray, and lip gloss. Keep reading for the details on our Plump Right Back Primer + Serum, Plump Finish Setting Spray, and This is Juice Gloss.

What Ingredients Have Electrolytes?

There are many different types of electrolytes used in beauty products, such as magnesium and potassium. Magnesium skincare products can help energize and hydrate the skin, while potassium skin benefits include balancing and supporting the skin barrier for healthy-looking skin.

That said, magnesium and potassium aren’t the only electrolytes that can benefit your skin. Other electrolytes you might find in beauty products include sodium, phosphate, chloride, and calcium. On your products’ ingredients label, you’ll likely see electrolytes listed as calcium PCA, magnesium PCA, or potassium PCA. These types of electrolytes are similar to your skin’s natural electrolytes and are able to absorb into the skin easily.

How To Use Electrolytes In Your Beauty Routine

Now that you’re caught up on what electrolytes are—and how they can help your skin—learn which must-have electrolyte skincare products to add to your routine, ahead.

Plump Right Back Primer + Serum

Start your makeup routine off right with Plump Right Back Primer + Serum an electrolyte-infused priming serum that instantly smooths and moisturizes your skin. With five electrolytes, hydrating hyaluronic acid, and a handful of nourishing vitamins for skin (including vitamin E and pro-vitamin B5), this light formula plumps the skin and gives it an energized appearance. Plus, the vegan and cruelty-free primer provides long-lasting grip to keep your makeup looking fresh all day long.

Pro Tip: Apply your priming serum with our Plump Right Back Silicone Blender Applicator for an even, streak-free application.

Plump Finish Setting Spray

Keep your look fresh for up to 24 hours with Plump Finish Setting Spray, an electrolyte-infused makeup setting spray that helps reduce makeup transfer and smudging. With refreshing ingredients like aloe, magnesium, zinc, and biotin, this mighty vegan mist leaves skin looking healthy, hydrated, and moisturized—not oily. Pair it with our electrolyte-infused serum primer to supercharge your makeup routine.

This Is Juice Gloss

Kiss dry lips goodbye with This is Juice Gloss, a vegan lip gloss that keeps your pout feeling hydrated for up to 12 hours. Infused with five efficacious electrolytes (including magnesium and potassium) and five nourishing plant oils (including squalane, avocado oil, and jojoba seed oil), this lustrous lip gloss comes in eight juicy shades, each with its own signature scent. Try Coconut Chill for a high-shine look, sans pigment, or reach for one of our tinted glosses (like the perfectly-pink Watermelon Suga) for a sweet splash of sheer color.

Next: How To Plump Up Your Makeup Routine


Orientation message
For the best experience, please turn your device