Let’s get one thing straight: Every day is an opportunity to celebrate Black culture. At NYX Professional Makeup, we're committed to celebrating our diverse community of Black makeup artists, creators, and trendsetters. Thank you for keeping it real with us when it came to bringing back, Cinnamon Roll Butter Gloss in richer shades. We heard you and need you – periodt. Embracing our communities’ unapologetic voices inspired us to go beyond the brush by using our platform to amplify, celebrate, and elevate Black voices globally. So, allow us to introduce the Ultimate Queen Collection featuring Kendra Dandy’s vibrant custom design. A collection of gold drippin’ eyeliners and fan-fave Butter Gloss, with pro-curated pigments, featuring the ultimate golden shimmers and warm, rich nudes where no shade is left behind.
BECAUSE WE ARE THE CULTURE
However, this isn’t the first time we’ve connected with the Bouffants & Broken Hearts artist. Our Global AVP of Artistry, Product & Content, Erika Guinn and Kendra came together on our Instagram Live segment called, ‘For the Culture' to chat about the power of a bold red lip, trends, Kendra’s artistic process and more. If you haven’t seen it yet, go check it out as it’s giving major #BlackGirlMagicMoments. Keep up with ‘For the Culture’ by switch on that notification moment, to be a part of the uncensored convos, makeup tips, resources and more. Because here, we’re always gonna do it for the culture and beyond!
GIVE KENDRA DANDY ALL THE FLOWERS
Known for her sassy and eye-catching illustrations on social media and licensed worldwide within fashion, home and beauty, Kendra describes the Ultimate Queen Collection as a ‘fun, fierce and unique’ partnership. We couldn’t agree more!
“It’s great to be able to create unique expressive artwork with an amazing brand that shares those values and champions diversity and inclusivity,” says the Philly artist.
By combining two similar mediums, like gliding an eyeliner along the eyelid and drawing illustrations on canvas, this collab shows that NYX Professional Makeup and Kendra’s art are limitless. Inspired by Kendra's jungle aesthetic she understood the assignment displaying her signature leopard queen, Cookie. If you know, you know!
We are giving Kendra all the flowers for her artistic flair on the Limited-Edition Queen Collection.
CALLING ALL QUEENS
The collection includes Ultimate Queen Shadow 40 pan palette, Pro-Level Eyeshadow Palette, Versatile Mini Shadow Palette, Queen Epic Wear Liner Set, and Limited-Edition Butter Gloss Nude Trio. Adds EVERYTHING to cart!
Designed to celebrate rich skin tones, the Ultimate Queen palettes are an artistry neutral dream. Complementing all melanin shades, the matte and shimmer tones of red, peach, and gold serve as a makeup kit must-have. “This palette will quickly become your go-to choice for the most supreme variety of nudes- the shimmers, metallics and matte shades look electric on such a wide variety of skin tones! It is sure to create some queen-worthy eye looks,” says pro-artist Erika.
When it comes to liners, we aren’t new to this, we’re true to this. Hence why we curated the Ultimate Queen Epic Wear Stick Kit shades fit for all queen-occasions aka every-single-day! This expertly crafted color story features hues of black, brown, orange and gold for both beginners and pros.
Lip gloss fans, rejoice! We’re coming in hot with the Limited-Edition Butter Gloss Nude Trio. “Yass! We have even paired the Ultimate Queen collection with some of our most popular Butter Gloss shades, which have been favorites of our brown girls for quite some time,” says AVP of Artistry, Product & Content. She also adds, “These glosses simply complement the Ultimate Queen shadow palettes perfectly.” Let’s just say these glosses will be flying off the shelves, so you might want to get two, boo! Because shades Praline, Cinnamon Roll, and Butterscotch are a whole mood within themselves.
GOING BEYOND THE BRUSH ALL YEAR LONG
Taking it to the streets locally and globally, this year we are working with Young, Black & Giving Back Institute (YBGBI) launching the “Queens Celebrating Queens” grant. NYX Professional Makeup supports Young Black & Giving Back Institute's mission in educating, inspiring, and empowering young Black professionals with a financial contribution of $25,000 in 2022. This grant will ensure that Black-led organizations have the means for long-term sustainability and capacity building. For more information please visit: youngblackgivingback.org.
Along with our philanthropic collab, NYX Professional Makeup is bringing Black Creators to the forefront with Triller. During Black History Month, we are pledging 50 MILLION views to 50 Black creators. Join us by engaging with Black creators’ content, and by tagging @nyxcosmetics and spotlighting a Queen in your life.
Disclaimer: NYX Professional Makeup's financial support of Young Black & Giving Back Institute is not influenced by the purchase of any NYX Professional Makeup product and Young Black & Giving Back Institute does not endorse any NYX Professional Makeup