Main content
Shop Eyeshadows, Eyeliners, Brow Products, Mascaras and more!
Eye Makeup

Shop everything you need for a head-turning eye makeup look, from pigment-packed shadows and liners to mascaras, brow makeup, loose glitter, and more.

EYE

EYE

47 products
47 products
Up to 50% Off
ZERO TO BROW LONGWEAR BROW GEL
vegan try it on

ZERO TO BROW LONGWEAR BROW GEL

Dual-ended vegan liquid brow gel

Old price New price $13.00
Select a colour for ZERO TO BROW LONGWEAR BROW GEL
05 - Ash Brown
Epic Ink Waterproof Liquid Eyeliner
best seller vegan try it on

Epic Ink Waterproof Liquid Eyeliner

Waterproof felt-tip liquid eyeliner pen

Old price New price $10.00
Select a colour for Epic Ink Waterproof Liquid Eyeliner
01 - Black
VIVID RICH MECHANICAL PENCIL
vegan try it on

VIVID RICH MECHANICAL PENCIL

Gem-toned pigmented mechanical eye pencil in 12 vivid matte, shimmer, and metallic shades

Old price New price $8.00
Select a colour for VIVID RICH MECHANICAL PENCIL
Amber Stunner - Gold
Palettes
Jumbo Lash! Vegan False Eyelashes
new vegan try it on

Jumbo Lash! Vegan False Eyelashes

Naturally Voluminous Re-Usable Vegan False Lashes

Old price New price $12.00
Select a colour for Jumbo Lash! Vegan False Eyelashes
07 - Full Feather Flex
The Brow Glue Instant Brow Styler open tube with wand beside it on a white background
best seller vegan try it on

THE BROW GLUE INSTANT BROW STYLER

Long-hold eyebrow glue

Old price New price $10.00
Select a colour for THE BROW GLUE INSTANT BROW STYLER
01- Clear
Micro Brow Pencil
best seller vegan try it on

Micro Brow Pencil

Precise Eyebrow Pencil

Old price New price $11.00
Select a colour for Micro Brow Pencil
3.5 - Rich Auburn
Epic Wear Waterproof Eyeliner Stick
best seller try it on

Epic Wear Waterproof Eyeliner Stick

High-impact, waterproof eyeliner pencil

Old price New price $9.00
Select a colour for Epic Wear Waterproof Eyeliner Stick
11 - Turquoise Storm
Jumbo Eye Pencil
best seller try it on

Jumbo Eye Pencil

Multi-use eye crayon

Old price New price $6.00
Select a colour for Jumbo Eye Pencil
Milk
Slim Eye Pencil
best seller try it on

Slim Eye Pencil

Creamy Eyeliner Pencil

Old price New price $5.00
LIFT & SNATCH! BROW TINT PEN
best seller vegan try it on

LIFT & SNATCH! BROW TINT PEN

Micro-brush tinted eyebrow pen

Old price New price $13.00
Select a colour for LIFT & SNATCH! BROW TINT PEN
01 - Blonde
Vivid Brights Colored Liquid Eyeliner bottle on white background and eyeliner squiggle
best seller try it on

Vivid Brights Colored Liquid Eyeliner

Transfer and fade-resistant colorful liquid eyeliner

Old price New price $9.00
Select a colour for Vivid Brights Colored Liquid Eyeliner
08 - Don't Pink Twice
VIVID MATTE LIQUID LINER - BLACK
best seller try it on

VIVID MATTE LIQUID LINER - BLACK

Matte Liquid Eyeliner

Old price New price $9.00
One colour available
01 - Black
Face & Body Glitter
sale vegan

Face & Body Glitter

Loose Glitters

Old price New price $6.50
Select a colour for Face & Body Glitter
Crystal
Ultimate Glow Shots Liquid Eyeshadow
sale best seller vegan try it on

Ultimate Glow Shots Liquid Eyeshadow

Liquid Shimmery Eyeshadow

Old price New price $11.00
Select a colour for Ultimate Glow Shots Liquid Eyeshadow
22 - Watermelon Wealth
Precision Brow Pencil
best seller vegan

Precision Brow Pencil

Dual-Ended Eyebrow Pencil

Old price New price $12.00
Select a colour for Precision Brow Pencil
Blonde
Tame & Frame Brow Pomade
vegan try it on

Tame & Frame Brow Pomade

Natural Brow Pots

Old price New price $9.00
Select a colour for Tame & Frame Brow Pomade
Blonde
THICK IT. STICK IT! ™ BROW GEL
best seller vegan try it on

THICK IT. STICK IT! ™ BROW GEL

Thickening tinted eyebrow mascara

Old price New price $12.00
Select a colour for THICK IT. STICK IT! ™ BROW GEL
02 - Cool Blonde
Epic Smoke Liner
best seller vegan try it on

Epic Smoke Liner

All-In-One Smokey Eyeliner Stick

Old price New price $12.00
Select a colour for Epic Smoke Liner
05 - Fired Up
Glitter Primer

Glitter Primer

Long Wear Glitter Primer

Old price New price $6.50
Worth The Hype Mascara
sale try it on

Worth The Hype Mascara

Volumizing & Lengthening Mascara

Old price New price $9.00
One colour available
Black
Control Freak Brow Gel opened product
vegan

Control Freak Eyebrow Gel

Clear Eyebrow Setter

Old price New price $7.00
One colour available
Clear
Epic Wear Liquid Liner
best seller try it on

Epic Wear Liquid Liner

Waterproof matte liquid eyeliner

Old price New price $11.00
Select a colour for Epic Wear Liquid Liner
06 - Lilac
Metallic Glitter
sale vegan

Metallic Glitter

Old price New price $6.50
Select a colour for Metallic Glitter
Lumi-Lite
Epic Wear Metallic Liquid Liner
best seller try it on

Epic Wear Metallic Liquid Liner

Waterproof Metallic Eyeliner

Old price New price $11.00
Select a colour for Epic Wear Metallic Liquid Liner
06 - Teal Metal
Worth the Hype Waterproof Mascara
try it on

Worth the Hype Waterproof Mascara

Volumizing and Waterproof

Old price New price $9.00
Ultimate Shadow & Liner Primer
vegan

Ultimate Shadow & Liner Primer

Vitamin E Infused Eye Primer

Old price New price $11.00
Select a colour for Ultimate Shadow & Liner Primer
MEDIUM DEEP
Jumbo Lash! 2-In-1 Liner & Lash Adhesive
vegan try it on