WHETHER YOU WANT A LIQUID FOUNDATION, POWDER, OR CREAM, NO MATTER THE FINISH OR COVERAGE, WE’VE GOT THE FLAWLESS FOUNDATIONS TO KEEP THAT FACE COVERED (LITERALLY). TRY OUR MOST POPULAR FACE PRODUCTS, LIKE THE LONG-LASTING TOTAL DROP FOUNDATION OR CAN'T STOP WON'T STOP FULL COVERAGE FOUNDATION EACH WITH A MATCHING PRIMER. YOU CAN GET SHEER COVERAGE OR FULL COVERAGE THANKS TO THESE BUILDABLE FOUNDATION FORMULAS. IF YOU PREFER BB CREAM OR POWDER FOUNDATION, WE HAVE A FULL RANGE OF POWDER FOUNDATIONS THAT PROVIDE A FLAWLESS MATTE FINISH, AND SETTING SPRAYS TO KEEP THAT FINISH LOCKED IN ALL DAY. BEST OF ALL, EVERY FORMULA COMES IN A WIDE VARIETY OF INCLUSIVE SHADES TO ACCOMMODATE ALL SKIN TONES!
You May Also Like
LEARN MORE ―＋
How do I apply foundation?
Foundation can be applied with a variety of tools! Start in the center of your face and gently buff and blend the product outward for the most even application!
How to apply foundation with a sponge
Use a damp beauty sponge to apply foundation for a natural finish that you can build on! Dip your beauty sponge into foundation and press the product into the center of the face working your way outward. For a flawless finish we recommend our Flawless Finish Blending Sponge which features a rounded bottom and an angled edge that’s perfect for blending foundation in tight corners!
How to apply foundation with a brush
When applying foundation with a brush, it’s always good to have in mind the coverage you are looking for! A brush that has synthetic bristles picks up the right amount of product and applies it evenly to the skin. For a light coverage, use a large fluffy brush! For the ultimate coverage, use a dense foundation brush! We recommend our Can't Stop Won’t Stop Foundation Brush which features soft, dense bristles for perfect blending!
How to apply powder foundation
For a lighter more natural look, use a fluffy powder brush. For a more flawless full coverage use a dense brush or beauty sponge to press and layer product into skin. Rule of thumb is to start in the center of the face and blend outward toward.
How do I match foundation/how do I find my foundation shade?
Start by determining undertone. Pro tip: If you burn easily, you may be a cool undertone. If you tan easily you may have warm undertone. If you burn first then tan, you may have a neutral undertone! Choose three shades you feel are your best match. Swatch the shades near the jawline and allow to dry. Choose the shade you love the most! If you’re still having trouble finding your perfect shade match, you can use our Foundation Finder to find your perfect shade coverage and shade foundation in just four easy steps!