Foundation can be applied with a variety of tools! Start in the center of your face and gently buff and blend the product outward for the most even application!

Use a damp beauty sponge to apply foundation for a natural finish that you can build on! Dip your beauty sponge into foundation and press the product into the center of the face working your way outward. For a flawless finish we recommend our Flawless Finish Blending Sponge which features a rounded bottom and an angled edge that’s perfect for blending foundation in tight corners!

When applying foundation with a brush, it’s always good to have in mind the coverage you are looking for! A brush that has synthetic bristles picks up the right amount of product and applies it evenly to the skin. For a light coverage, use a large fluffy brush! For the ultimate coverage, use a dense foundation brush! We recommend our Can't Stop Won’t Stop Foundation Brush which features soft, dense bristles for perfect blending!

For a lighter more natural look, use a fluffy powder brush. For a more flawless full coverage use a dense brush or beauty sponge to press and layer product into skin. Rule of thumb is to start in the center of the face and blend outward toward.

Start by determining undertone. Pro tip: If you burn easily, you may be a cool undertone. If you tan easily you may have warm undertone. If you burn first then tan, you may have a neutral undertone! Choose three shades you feel are your best match. Swatch the shades near the jawline and allow to dry. Choose the shade you love the most! If you’re still having trouble finding your perfect shade match, you can use our Foundation Finder to find your perfect shade coverage and shade foundation in just four easy steps!