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Princess Nokia and NYX Professional Makeup Collection

CELEBRATING THE BEAUTY OF BLACK.

27 Jan 2021

NYX Professional Makeup partnered with
Pull Up For Change to Make it BLACK:

Make it BLACK is helping to reshape the world and dedicated to enhancing the economic well-being of the Black community. We stand together to celebrate the beauty of black and collectively take a stand against the vilification of the word Black.
This collection supports black founders*.

*NYX Professional Makeup supports Pull Up for Change and will donate $30,000 in 2021 in support of their Make it Black initiative to fight for economic equity for black communities all over the world. NYX Professional Makeup’s financial support of Pull Up for Change is not influenced by the purchase of any NYX Professional Makeup product and Pull Up for Change does not endorse any NYX Professional Makeup product. For more information please visit: www.makeitblack.org.

BLACK IS - BOLD | LUXURIOUS | CHIC | TIMELESS | EDGY | ICONIC | STYLISH | SOPHISTICATED | UNIVERSAL | FORMAL | EXCLUSIVE | REFINED | RHYTHM| PROFESSIONAL.

Make it Black Ultimate Shadow Palette

Did you know?

  • There are very few positive definitions, synonyms or related words for the word “Black” in dictionaries?

  • Less than 1% of available venture capital goes to Black founders?
  • NYX Professional Makeup is proud to partner with Pull up for Change to celebrate the beauty of Black and so we Make it BLACK. Make it Black is a trademark of Pull Up for Change, a California based organization fighting for economic equity for black communities all over the world.

    Discover & learn more at www.makeitblack.org. Join the #makeitblackchallenge on Twitter, Tiktok and IG.

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