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CELEBRATING PRIDE, SELF EXPRESSION, AND OUR FIERCE COMMUNITY OF INDEPENDENT SPIRITS IN THE METAVERSE!

02 Jun 2022

OUR GOAL IN THE METAVERSE

This June, NYX Professional Makeup teamed up with People of Crypto Lab to celebrate Pride in the Valley of Belonging in The Sandbox. Through our meta-diverse avatar collection inspired by NYX Professional Makeup looks, we represent 84.3% of people!

Our promise in Web3 is to support our consumer’s digital identity, partner with our community to represent them, and provide a forum for true self-expression, while also co-creating a new community of beauty lovers in the digital beauty space

The Valley of Belonging is open again for a limited-time to Avatar holders (available on OpenSea, the largest NFT market for cryptocollectibles and non-fungible tokens, or maybe more commonly referred to as NFTs) through the end of the Alpha 3 season in The Sandbox.

Web3 is here to stay. We’re continuing to exercise social listening, educate ourselves and our community, and democratize access to this exciting new world.

LEARN WEB3 BUZZWORDS

RECAP: WE CELEBRATED IRL WITH LOVE FROM LOS ANGELES!

To support our local LA community, NYX Professional Makeup kicked off month-of-June-long celebrations of ‘‘Proud Allies for All” including a live mural painting from queer artist and muralist, Seth bogart, a special partnership with Tiktok sensation Saucy Santana; and a drag show in the Heart West Hollywood. Follow us on social @nyxcosmetics for all Web3 updates!

CELEBRATE IRL WITH LOVE FROM LOS ANGELES!

RECAP: WE CELEBRATED IRL WITH LOVE FROM LOS ANGELES!

To support our local LA community, NYX Professional Makeup kicked off monthof-June-long celebrations of ‘‘Proud Allies for All” including a live mural painting from queer artist and muralist, Seth bogart, a special partnership with Tiktok sensation Saucy Santana; and a drag show in the Heart West Hollywood. Follow us on social @nyxcosmetics for all Web3 updates!

PROUD ALLIES FOR ALL

Since launching our yearlong “Proud Allies for All” campaign, NYX Professional Makeup is proud to have donated over $150,000 to longtime partner, the Los Angeles LGBT Center.

NYX Professional Makeup donated 100% of its proceeds from the sale of the avatar NFTs to the LA LGBT Center, amounting to $50,000

All donations fund programming to help educate audiences about what it means to be an ally to the LGBTQIA+ community!

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