14 Trendy Halloween Makeup Ideas for 2024

If you ask us, the best Halloween makeup ideas are the ones that awaken your inner child. Halloween is about having fun—and, after all, when else can you rock face paint and piles of glitter without getting weird looks?

Of course, for a truly memorable Halloween ensemble, slapping on some glitter may not be enough. You’ll need a full plan for your visage. To get you inspired, we’ve compiled a list of this year’s hottest Halloween makeup looks. Whatever your vibe—spooky, sultry, or downright scary—we’ve got you covered with these 14 of-the-moment looks. Read on to find our best Halloween makeup ideas to rock at this year’s parties.

Beetlejuice

There’s no better way to celebrate Halloween than by channeling your favorite spooky flick. Luckily, crafting a perfect Beetlejuice costume is a breeze—all you need is a striped shirt and pants and the perfect Halloween makeup look. Here’s how to nail the latter.

What you’ll need

• Jumbo Eye Pencil in Eggplant
• Beetlejuice Color for the Recently Deceased 8-Pan Color Palette
• Epic Ink Waterproof Liquid Eyeliner in Black
• Epic Wear Liquid Liner in White
• Line Loud Vegan Longwear Lip Liner in Evil Genius
• Beetlejuice Sandworm Swirl Butter Lip Gloss in Black + White

Step 1: Define

First, create the illusion of hollowed-out eyes by using the Jumbo Eye Pencil to draw a circle around your eye socket. Use the same pencil to color in your lids and under-eye area to make your eyes look sunken in. Next, sweep a clean eyeshadow brush over the lighter purple hue in your shadow palette and buff the color around the perimeter of the dark purple shadow to create a smokey effect. You can also use one of the palette’s gray or black shades to define your crease, if desired.

Step 2: Line

Next, define your upper lash line with your black liquid eyeliner. After it dries, use the white liner to draw a thin line immediately above the first, creating a striped liner effect.

Step 3: Detail

Once you’re satisfied with your eyes, you can move on to the detailing—specifically, creating veins. For this, you’ll need your black liquid eyeliner once more. Use the thin tip to draw ultra-fine squiggly lines from your hairline extending toward your temple. Then, use the same technique to draw thin “veins” around your mouth and jawline. Have fun with this step—you can do as many or as few veins as you wish.

Step 4: Lips

Line your lips with the Line Loud Vegan Longwear Lip Liner, extending the liner upward and outward at the outer corner of your mouth to create an exaggerated smile effect. Then, fill in your lips with your gloss to complete this classic Halloween makeup look.

Poison Ivy

If the never-ending stream of superhero movies in the theaters has taught us anything, it’s that comic book characters are always a crowd-pleaser. While this Poison Ivy makeup look appears complicated, it’s actually pretty simple—you can knock it out of the park with products you (probably) already have at home.

What you’ll need

• Micro Brow Pencil in Chocolate
• Ultimate Shadow Palette in Warm Neutrals
• Ultimate Shadow Palette in I Know That’s Bright
• Vivid Brights Colored Liquid Eyeliner in Ghosted Green
• Line Loud Vegan Longwear Lip Liner in Magic Maker
• Butter Gloss Non-Sticky Lip Gloss in Sugar Glass

Step 1: Fill

First, use the Micro Brow Pencil to fill in your brows—for this look, you want them to be full and noticeably arched. If yours don’t have a defined arch, you can use the pencil’s ultra-fine tip to draw hair-like strokes along the top of your brow to create an arched effect.

Step 2: Smoke

Next, create a classic smokey eye using one light, one medium, and one dark brown hue from your Warm Neutrals shadow palette. If you need a refresher on how to perfect your smokey eye, we break it all down in the article Our Favorite Smokey Eyeshadow Looks.

Step 3: Detail

The key to perfecting your Poison Ivy makeup look: plenty of hand-drawn ivy detailing. For this, you’ll need a green liquid eyeliner and a couple of green shadows. Use the liquid eyeliner to sketch out leaf shapes around the perimeter of your face. When you’re satisfied with the outlines, fill the leaves in with green shadow from the Ultimate Shadow Palette in I Know That’s Bright. Then, use the same green eyeliner you used for the outline and draw veins on your ivy leaves to complete the look. (You could also use a brown or black liquid eyeliner for the veins, if preferred).

Step 4: Line and gloss

Finally, line (or overline—your choice) your lips with your lip liner. Use your finger to soften the line slightly, then top your lips with the clear Butter Gloss.

Joker

The Joker is another comic book character that makes for a killer Halloween face makeup idea. Here’s how to create the creepy clown look..

What you’ll need

• SFX Face & Body Paint Sticks in Giving Ghost
• Ultimate Shadow Palette in I Know That’s Bright
• Epic Ink Waterproof Liquid Eyeliner in Black
• Lip Lingerie XXL Matte Liquid Lipstick in Untameable

Step 1: Paint

First, white out your face—all of it!—with the SFX Face & Body Paint Stick.

Step 2: Color

Grab your Ultimate Shadow Palette and two eyeshadow brushes (you’ll need both). Use a bright blue shade from your palette to trace the outline of two triangles around either eye. The base of the first should lay immediately over your brow, with the tip of the triangle pointed toward your hairline. The second one should extend from your crease toward your cheekbone, with the tip of the triangle pointed toward your jawline. Once you’ve sketched out the shape, fill in each triangle with the same blue shadow you used for the outline. Then, use one of the palette’s green shades to smoke out the edges of the triangles ever so slightly.

Next, use the palette’s bright red shade to draw an exaggerated smile shape starting at the center of your cheekbone and going around your mouth before extending to the opposite cheekbone. Be sure not to make the shape too rounded—it should appear as though the corners of your mouth were dragged outward, rather than upward. Then, use the same red shade to color the tip of your nose to create a clown nose.

Step 3: Fill

Once all of your shadow work is done, fill in your lips with the bright red liquid lipstick. At this point, the exaggerated smile effect should be complete.

Step 4: Detail

Finish the creepy clown Halloween makeup look by adding stitch detailing to the corners of your “smile” with your liquid eyeliner.

Catwoman

For a simple Halloween makeup look that never goes out of style, consider Catwoman. This sultry feline look features a smokey eye, dark lips, and plenty of black eyeliner—and it’s a fun way to re-use those cat ears you bought last Halloween.

What you’ll need

• Jumbo Eye Pencil in Black Bean
• Epic Ink Waterproof Liquid Eyeliner in Black
• Line Loud Vegan Longwear Lip Liner in Evil Genius
• Fat Oil Lip Drip in Missed Call
• Matte Setting Spray

Step 1: Define

Traditionally, Catwoman wears a mask—but for this Halloween makeup look, we’re using makeup to create the effect instead. Using your Jumbo Eye Pencil, trace a large cat eye shape around your eye. The shape should encompass your eye, eyebrow, and under-eye area and flick upward slightly at the outer corner, similar to the way cat eye sunglasses are shaped. Repeat the process on the other eye, then join both circles together at the bridge of your nose.

Step 2: Line

Next, use your liquid eyeliner to create—what else?—winged liner along your upper lash line. We recommend really leaning into the drama here, exaggerating the liner to play up the feline eye effect.

Step 3: Fill

Line your lips with your black lip liner. Then, use your fingertip to lightly blend the liner toward the center of your pout to create a soft gradient of color. Once your lip liner is diffused to your satisfaction, swipe on a few coats of your Fat Oil Lip Drip.

Step 4: Set

Where Halloween makeup is concerned, setting spray is a must. Lock your look in place all night by misting your face with the matte setting spray before heading out the door.

Freddy Kruger

If you’re looking for a scary makeup idea to slay your Halloween party, this should be at the top of your list. Featuring dark lips, smokey eyes, and plenty of fake blood, it’s the perfect look for those who dream of Halloween all year round.

What you’ll need

• Micro Brow Pencil in Espresso
• Ultimate Shadow Palette in Warm Neutrals
• Jumbo Eye Pencil in Milk
• Line Loud Vegan Longwear Lip Liner in Evil Genius
• Fat Oil Slick Click in In a Mood

Step 1: Arch

Freddy’s brows are full, angular, and sharp—much like the nails he sports. To create the pointed brow effect, use the Micro Brow Pencil to fill in your brows, exaggerating your natural arch more than you normally would.

Step 2: Contour

Freddy exists in nightmares, and this dark, smokey eye look reflects that spooky vibe. Using a trio of cool brown hues from the Ultimate Shadow Palette, craft, a classic gray-brown smokey eye. Then, blend the outer corner color outward slightly to create a sharp shadow wing effect.

Step 3: Detail

Scabs, scars, and blood all help tie this ultra-spooky Halloween look together. Create the illusion of a gnarled visage by using your black lip liner to trace thin “scabs” on your cheeks. Then, fill in the area with gray and reddish-brown shadow, which mimic the dark brown hue of dried blood. Alternatively, you can use fake blood for this—just draw the outline of scabs, as described above, then drip the faux blood onto your cheeks.

Step 4: Fill

Line your lips with the same black liner you used to create your scabs and scars. Then, swipe on a coat or two of your tinted lip oil gloss for a wash of deep, vampy color.

Mr. Freeze

If you’re not a diehard comics fan, you might not be familiar with Mr. Freeze. But while he’s not the best-known comic book villain, his chilly getup makes for an ultra-cool Halloween costume. Here’s how to get the icy, futuristic look for yourself.

What you’ll need

• Jumbo Eye Pencil in Milk
• Ultimate Shadow Palette in Blue Jean Baby
• Epic Wear Liquid Liner in White
• Butter Gloss Non-Sticky Lip Gloss in Sugar Glass

Step 1: Highlight

Start crafting Mr. Freeze’s characteristic icy glow by using the Jumbo Eye Pencil in Milk in place of foundation. Use the stick to color in your entire face (brows included!) to create a ghostly, snow-white base for your look.

Step 2: Color

Next, color in your lids with the powder blue shade from your Ultimate Shadow Palette. Then, use one of the palette’s darker blue shades to define your crease, extending the pigment outward to create a soft, diffused shadow wing. Then, dust the palette’s white hue along your lower lash line, blending the shadow with your white face makeup for a ghostly effect.

Step 3: Define

Next, use the shimmery silver shade in your palette to highlight your cheekbones, nose, brow bones, and Cupid’s bow. The icy hue adds the perfect amount of reflective shimmer to your frozen look.

After nailing your highlighter, use an eyeliner brush and one of the palette’s dark matte shades—either gray or blue—to trace a “crack” along one cheekbone. Lightly blend to soften any harsh lines, then define the crack with your white liquid eyeliner. It should look as if your skin is frozen and breaking apart.

Step 4: Gloss

When you’re satisfied with your eyes, highlight, and frozen details, finish up the look by swiping on a coat of clear lip gloss.

Frankenstein’s Monster Halloween Makeup

Here’s a fun fact for your Halloween trivia: In the original story, Frankenstein isn’t the monster—he was the scientist who created the monster. The actual monster didn’t have a name (but he’s usually referred to as Frankenstein’s monster). No matter how you refer to the spooky guy, though, there’s no denying that Frankenstein(‘s monster) makes for a creepy—and totally classic—Halloween makeup look.

What you’ll need

• SFX Face Paint and Body Sticks in Midnight in LA and Mischief Night
• Jumbo Eye Pencil in Black Bean
• Ultimate Shadow Palette in I Know That’s Bright
• Epic Ink Waterproof Liquid Liner in Black
• Epic Wear Waterproof Eyeliner Stick in Pure White
• Vivid Brights Colored Liquid Eyeliner in On Red

Step 1: Paint

Start by coloring your entire face with the green SFX Face Paint and Body Stick. Be sure to blend the color down your neck and chest if your costume doesn’t cover those areas. Then, with the black SFX stick, contour your cheekbones by drawing a line from the center of your ear toward the outer corner of your mouth. Blur the line with a blending brush, then add shadows beneath your contour with the darker green shade in your Ultimate Shadow Palette for a hollowed-out, zombie-like effect.

Step 2: Smoke

Next, with the Jumbo Eye Pencil in Black Bean, trace around your eye. Keep circling your eyes with the thick, blendable crayon to create a hollowed-out effect, then use an eyeshadow brush to smoke out any harsh edges. With the same Jumbo Eye Pencil, trace along the bottom hollow of your eye and diffuse. Done properly, it should make your eyes look deeply sunken in—which is exactly what we’re going for.

Step 3: Define

No lipstick is needed for this creepy Halloween makeup look—instead, color in the center of your pout with the same jet-black Jumbo Eye Pencil you used around your eyes. Avoid carrying the color all the way to the edges of your lips: You want your mouth to look small and ghoulish (the goal is to look undead, after all).

Step 4: Detail

Dr. Frankenstein famously created his monster by sewing different body parts together. As such, (faux) stitching is a key component of this look. Using Vivid Brights Colored Liquid Eyeliner in On Red, draw thin, jagged lines along your face to mimic wounds. Then, replicate the “stitching” by using your Epic Wear Waterproof Eyeliner Stick in Pure White to draw short, evenly-spaced vertical strokes above those red lines. Finally, use your black Epic Ink Waterproof Liquid Eyeliner to mimic shadows around the stitching for a 3D effect.

Frankenstein’s Bride Halloween Makeup

For a party-worthy couple’s Halloween makeup idea, have your plus-one be Frankenstein’s bride. It’s the undead, gone glam—and will have you and your invitee on the shortlist for winning the event’s Halloween costume contest.

What you’ll need:

• Ultimate Shadow Palette in I Know That’s Bright
• SFX Glitter Face and Eye Paints in Silver
• Vivid Matte Liquid Eyeliner in Black
• Epic Smoke Liner in Nude Haze
• Line Loud Vegan Longwear Lip Liner in Hottie Hijacker
• Shine Loud High Shine Lip Color in Born to Hustle

Step 1: Shape

The focal point of this Halloween face makeup is the eye makeup: It’s bold, it’s bright, and it’s seriously glam. To create it, start by dipping your shadow brush into the matte teal shade in your Ultimate Shadow Palette. Sweep the color onto your skin just above the crease, extending the outer edge toward the tail of your brow to create a graphic cat-eye shape. Above that, apply the palette’s sparkly green shade in the same winged shape. Then, blend where the green and blue shadows meet to create a soft gradient of color. Finally, pat a generous amount of the SFX Glitter Face and Eye Paints onto your bare lid. All told, you should have an exaggerated cut crease, with silvery eyelids and a green-blue gradient above your lids.

Step 2: Snatch

Next, line your upper and lower lash lines with Vivid Matte Liquid Liner. Extend the outer corner of the liner toward the tail of your brow to create an exaggerated wing that mirrors the shape of your shadow.

Step 3: Detail

After completing your eye makeup, you can move on to the stitch detailing. With Epic Smoke Liner in Nude Haze, draw soft, thin lines along different areas of your face—like from your arch to your hairline or from the outer corner of your mouth toward your ear. These lines will be your “seams.” Once you’re satisfied with the placement, smoke them out using the eyeliner’s miniature paddle brush. Then, draw thin, evenly-spaced vertical lines above the smoked-out seams with your Vivid Matte Liquid Eyeliner to create the illusion of stitching.

Step 4: Paint

Finally, tie together your glam Halloween makeup look with glossy pink lips. First, trace your lips with your Line Loud Vegan Longwear Lip Liner in the vibrant pink shade Hottie Hijacker. Apply a coat of your long-wearing liquid lipstick, then, once dry, top with the ultra-glassy, non-sticky top coat for high-intensity shine.

Mummi Halloween Makeup

When we say “cute Halloween makeup,” a bandaged-up mummy probably isn’t the first thing that comes to mind. But our take on the classic monster is just that, thanks to a soft, neutral smokey eye, out-to-there lashes, and a healthy dose of matte pink lipstick.

What you’ll need

• Ultimate Shadow Palette in Warm Neutrals
• Jumbo Eye Pencil in Milk
• Epic Ink Waterproof Liquid Liner in Black
• Jumbo Lash! Longwear False Lash System in Fringe Glam
• SFX Face Paint and Body Stick in Giving Ghost
• Line Loud Vegan Longwear Lip Liner in Movin’ Up
• Lip Lingerie XXL Matte Liquid Lipstick in Knockout

Step 1: Coat

Start by creating a neutral smokey eye using your favorite shades in the Ultimate Shadow Palette. We recommend using a darker hue along your lash line, a medium brown on your lid, and a shimmery champagne hue along your brow bone. Once you’ve applied all of your colors, use a blending brush to diffuse any harsh lines for a soft, smokey finish. If you need help creating your smokey eye, our article Our Favorite Smokey Eyeshadow Looks contains tons of helpful tips.

Step 2: Flare

Tight-line your upper lash line with the matte adhesive eyeliner included in the Jumbo Lash! Kit. Wait two to three seconds, then carefully secure your reusable lash strip to the adhesive liner for up to 12 hours of comfy, fuss-free wear.

Step 3: Detail

For a little extra spookiness, our Mummi look has a stretched-out mouth—like someone hooked them by the mouth and pulled hard (hey, we said it was spooky). To create this effect, use your Line Loud Vegan Longwear Lip Liner in Movin’ Up to line your lips, extending the shape past your mouth on one side—as if you were extending half of your mouth all the way to your ear. Then, fill in your lips and the blank space inside the outlined area with Lip Lingerie XXL Matte Liquid Lipstick in Knockout.

Step 4: Carve

Finally, use Jumbo Eye Pencil in Milk to sketch out teeth on your lips and along the length of the “mouth” you drew. Fill in the teeth with your white SFX Face and Body Paint, then use your Epic Ink Liner to add definition to make the teeth “pop.” The end result should look like you have a bizarre, toothy smile stretched across one side of your face.

Drakulah Halloween Makeup

Sticking to the classics doesn’t have to mean missing out on originality. Our Dracula-inspired vampire makeup takes a simple Halloween makeup look to the next level, courtesy of glossy, blood-red lips, glam silvery lids, and a touch of bat-wing detailing. This is one look everyone will want to sink their teeth into (pun totally intended).

What you’ll need

• Ultimate Shadow Palette in Vintage Jean Baby
• Epic Wear Waterproof Eyeliner Stick in Pitch Black
• Epic Ink Waterproof Liquid Liner in Black
• SFX Jumbo Lash! in Spiky Fringe
• Lip Lingerie XXL Matte Liquid Lipstick in Untameable
• Butter Lip Gloss in Sugar Glass

Step 1: Smoke

Vampires are creatures of the night—so a moody, dark smokey eye is only fitting. Start by applying one of the silvery shimmer shades in your Ultimate Shadow Palette to the inner corner of your eye, blending the color toward the center of your lid. Then, add a darker hue (we suggest a gunmetal or deep purple) to the outer half of your eyelid, extending the shadow toward the tail of your brow in an elongated wing shape. Use a brush to blend the edge where the two hues meet together to create a soft gradient from light to dark. Finally, with a detailing brush, trace the entirety of your lower lash line with the darker shade. Once you reach the outer corner of your bottom lid, use the shadow to create an upside-down wing, mirroring the wing you created on your top lid.

Step 2: Detail

Using Epic Wear Waterproof Eyeliner in Pitch Black, darken your upper and lower waterlines. Then, trace over your wing with the long-wearing Epic Ink Waterproof Liquid Liner for added dimension. Starting from the outer edge of your top wing, draw a batwing-like shape above your brow. Connect the batwing to your lash line by drawing vertical lines down at each wing “peak.” Repeat the same process underneath your eye, connecting each line to your lower wing, to complete your batwing details.

Step 3: Flare

Round out your dramatic vampire eye makeup with the limited-edition Jumbo Lash! falsies. Make sure to apply the two-in-one adhesive liner first so you can pop your lashes on without glue, magnets, or any extra work.

Step 4: Paint

Bloody-looking lips are a must for this Halloween makeup look. Create yours by covering your lips in a deep, blood-red lipstick, like Lip Lingerie XXL Matte Liquid Lipstick in the shade Untameable. Beneath your bottom lip, draw “drips” to make it look like blood is, well, dripping out of your mouth. Once the lipstick dries, add non-sticky shine with a clear coat of Butter Lip Gloss.

Werewolf Halloween Makeup

For those willing to put a bit more time into their Halloween makeup, this werewolf look is a must-try. It’s a bit more complex than some of the others on this list, thanks to the fur detailing and fangs—but the payoff is totally worth it.

What you’ll need

• SFX Face Paint and Body Sticks in Night Terror and Giving Ghost
• Jumbo Eye Pencil in Eggplant
• Epic Wear Liquid Liner in White
• Vivid Matte Liquid Eyeliner in Black

Step 1: Define

First, using your purple SFX Face Paint and Body Stick, draw a vertical line down the center of your face—for this look, the majority of your makeup will be focused only on one side, like you’re mid-transition from your human form to your werewolf form. Use the same face pencil to draw two jagged sideways triangles branching out from the vertical line on your forehead to look as if you were scratched by a werewolf’s fearsome claws. Next, contour one side of your face using Jumbo Eye Pencil in Eggplant, creating deep shadows beneath your cheekbones and along your hairline and jaw. Blend the contour out well with a blending brush so there are no harsh lines.

Step 2: Detail

Next, we’re adding fur. With your Epic Wear Liquid Liner and Vivid Matte Liquid Eyeliner, draw thin, hair-like strokes along the edges of your contour. Alternate between black and white strokes to create a more natural fur-like effect.

Step 3: Smoke

Use Jumbo Eye Pencil in Eggplant to draw a thick line along your upper and lower lash lines. Then, with a blending brush, diffuse the color for a smoky effect—we suggest blending outward to create a soft, diffused wing. Once your shadow is done, create a wing on your upper lid with your black liquid eyeliner.

Step 4: Carve

Finally comes the werewolf mouth—and here, you’ll want to keep a steady hand. First, use your black liquid eyeliner to draw the outline of an open half-mouth on the side of the face you contoured and added “fur” to. Fill it in completely with your purple SFX face paint. Once the purple dries fully, use your white face paint to draw werewolf “fangs” in the half-mouth—the sharper-looking, the better. If you want to add further details, you could even add some fake blood on top of the werewolf teeth with red liquid eyeliner.

Zombae Halloween Makeup

For those stuck trying to figure out a last-minute Halloween costume (it happens to the best of us), zombie makeup is a total lifesaver. It’ll have you looking spooky enough for any costume party, and there’s no need to scour the racks for a suitable costume. Our take on zombie Halloween makeup features fake scars, ghastly skeleton teeth, and some under-eye shadowing for that “just crawled out of the grave” effect.

What you’ll need

• Jumbo Eye Pencil in Milk
• Slim Lip Pencil in Hot Red
• Beetlejuice Color for the Recently Deceased 8-Pan Color Palette
• Epic Wear Waterproof Liquid Linerin White
• Epic Ink Waterproof Liquid Liner in Black

Step 1: Carve

Using the Jumbo Eye Pencil in Milk, sketch out scar-like shapes around your mouth and one eye. Try to focus on exaggerating your own features—the goal is to make the skin around the eye and mouth look like it's been torn back. Up the creepy factor by adding smaller “cuts” around your face and neck.

Step 2: Detail

With the Slim Lip Pencil in Hot Red, fill in the “scars” to create the illusion of raw, red flesh. It’ll look a bit one-dimensional at this point, but that’s okay—you’re going to add depth shortly.

Step 3: Shade

Next, trace the outermost edges of the “scarred” areas with Epic Ink Liner in Black to create a defined border. Then, use the purple shade in your limited-edition shadow palette to contour and add shadows to the faux scars. You can play around with the amount of shadow you use, making some areas darker than others. Then, using the same purple shade, lightly dust shadow beneath the eye that you didn’t draw scars on to fake a major under-eye circle.

Step 4: Add Teeth

With Jumbo Eye Pencil in Milk, draw teeth on top of your lips and fill in, the way you would for a skeleton makeup look (we recommend covering the area with black lipstick or a lip-safe face paint first for contrast). To add to the creepy factor, use the darkest shade in your eyeshadow palette to create shadows on the teeth and make them appear as if they’re rotting. Finally, use Epic Ink Liner in Black and Epic Wear Waterproof Liquid Liner in White to outline each individual tooth for a more defined appearance.

Cowgirl Dollie Movie Character Makeup

Cowgirl makeup and doll makeup are both classic Halloween makeup looks. For a super creative twist this Halloween, we say, combine the two looks. Our Cowgirl Dollie look is equal parts sugar and spice, complete with lots of pink, teased blonde hair, and a hint of Southern-inspired glam.

What you’ll need

• Bare With Me Concealer Serum
• Lift & Snatch! Brow Tint Pen
• Ultimate Shadow Palette in I Know That’s Bright
• Epic Ink Waterproof Liquid Liner in Black
• Epic Wear Waterproof Eyeliner Stick in Pure White
• Slim Lip Pencil in Espresso
• Beetlejuice Sandworm Swirl Butter Lip Gloss in Pink + Green

Step 1: Lighten

First, you need bleached brows. But instead of permanently bleaching them, you can just cover the hairs in our Bare With Me Concealer Serum in whatever shade matches your skin best (it may take a few layers to cover your brows if you have super dark hair). Then, use our Lift & Snatch Brow Tint Pen in a shade similar to your skin tone to draw small, wispy hairs and help give your brows some dimension.

Step 2: Structure

Load up an eyeshadow brush with your favorite pink shade from the Ultimate Shadow Palette and start packing it just above your natural crease. Then, fill in your lid with concealer to create a sharp and defined cut crease.

Step 3: Line

Doll eyes are one of the defining features of this easy Halloween makeup look. First, using our Epic Wear Eyeliner Stick in Pure White, trace your bottom waterline and lash line. Extend the liner about halfway down your lower eyelid to create the illusion that the whites of your eyes are bigger than they actually are. Then, trace your upper lash line with our Epic Ink Liner as usual, adding a sharp wing at the outer corner.

Underneath your eye, use the black liquid liner to “create” a new lower lash line along the edge of the white eyeliner. Connect this line to your upper lash line, going around your tear duct. Add a few “lashes” (wispy lines) jutting outward from your freshly drawn-on lower lash line to make it look more real. Finish by drawing a small half-circle in the center of your lower eyelid to make your pupil appear bigger. The end result should be defined, doll-like eyes.

Step 4: Pucker Up

Last, make your lips pouty and doll-like by overlining them with Slim Lip Pencil in Espresso. Top it off with your limited-edition Beetlejuice lip gloss for a full-lipped look.

Glitter Edge Halloween Makeup

Glitter and Halloween go together like peanut butter and jelly—and we say, the more sparkle, the better. Our Halloween glitter makeup look features tons of shimmer and shine, high-intensity color, and a bit of attitude for an edgy take on a classic glitter look.

What you’ll need

• Jumbo Eye Pencil in Donut
• Ultimate Shadow Palette in I Know That’s Bright
• Beetlejuice Pinstripe Duo Liner in Black + Purple Chrome
• Glitter Primer
• SFX Glitter Face and Eye Paints in Silver
• Butter Gloss Non-Sticky Lip Gloss in Sugar Glass

Step 1: Pop

Start by coloring your entire upper eyelid with Jumbo Eye Pencil in Donut. Then, layer one (or more!) of your favorite blue shades from our Ultimate Shadow Palette onto your lid, extending it past your crease and toward your brow to give the shadow a subtly diffused look.

Step 2: Sparkle

Carefully dab our Glitter Primer on top of your eyeshadow and let it dry. Then, coat your lids in sparkle using your Glitter Face and Eye Paints. Bring the glitter past your eyes, onto your cheekbones and temples, for an extra dramatic effect. If desired, you can even dust some onto your collarbones—as we said, the more sparkle, the better.

Step 3: Line

Next, trace your upper lash line using the brightest orange shade in our Ultimate Shadow Palette. When you reach your inner corner, draw a “C” shape around your tear duct and finish by connecting it to your bottom lash line. We recommend doing this with a slim-tipped brush, like our Pro Angled Eyeliner Brush, to keep the line sharp. Keep the orange line tight to your upper lash line for a more subtle contrast, or add a dramatic wing for a bit of extra oomph. Then, use your duo-chrome eyeliner to line your lower waterline and lash line for an eye-catching iridescent effect.

Step 4: Gloss

Lastly, coat your lips in shine with our classic Butter Gloss in the shade Sugar Glass.

What Are The Top Trending Halloween Makeup Looks for 2024?

In addition to the above looks, there are a few ultra-trendy Halloween makeup looks you’re likely to spot at this year’s parties. Among the most popular—in no particular order—are vampire makeup, goth makeup, fairy makeup, coquette makeup, and witch makeup (a true classic). What we love about these looks is that they’re easy to create with products you already own. Below, find a quick overview of what we recommend for each trending look—but feel free to customize any of them to your liking.

• Coquette Princess: Get this super sweet and feminine look with arched brows, glazed eyelids, bow eyeliner, and a glossy pout.
• Fairy: Vibrant green eyeshadow, eyeliner that mimics the shape of a fairy wing, fluffy brows, and a high-shine lip color are perfect for creating an ethereal look.
• Goth: Relive your goth phase with a black smokey eye, black lipstick, super-sharp arches, and a soft blush.
• Vampire: There are so many ways to do vampire makeup. We already shared one option above, but here’s another: Lightly fill in your brows, define your crease with black shadow, draw red “tears” underneath your lower lash line, and apply a glossy black lip.
• Witch: A witch’s hat does a lot of the heavy lifting for you. Complete the look with bold brows, contoured eyelids, graphic black eyeliner, and defined, glossy lips.